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1. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
discussion. The metrics covered in the book correspond with the customer journey, moving through measuring
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by 
Werner, Amanda, editor.
Format: 
Books
Publication Date 
2020
Excerpt: 
. It contains encounters, discussion questions, practical exercises and case studies to stimulate self
Available: Copies:
3. 
Cover image for The craft of criticism : critical media studies in practice
by 
Kackman, Michael, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
approach, a discussion of why and how it was used to study a particular medium or media, relevant examples
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4. 
Cover image for The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
by 
Lewrick, Michael.
Format: 
Books
Publication Date 
2018
Excerpt: 
for common challenges including digital transformation, this practical, highly visual discussion shows
Available: Copies:
by 
Werner, Amanda, editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
. It contains encounters, discussion questions, practical exercises and case studies to stimulate self
Available: Copies:
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
online companion to the printed text provides integrated discussion of video and other medium heretofore
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7. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio
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by 
Derakhshani, Randi, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
following full-color screen shots step by step. Each chapter opens with a quick discussion of concepts and
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9. 
Cover image for The culture of design
by 
Julier, Guy, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
edition has evolved to present a comprehensive discussion of contemporary design as a socio
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11. 
Cover image for Financial accounting in an economic context
by 
Pratt, Jamie.
Format: 
Books
Publication Date 
2014
Excerpt: 
differences between IFRS and GAAP throughout each chapter. Each chapter closes with a "Issue for Discussion
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by 
Kumar, Ranjit, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Contents note continued: Holistic research -- Community discussion forums -- Reflective journal log
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by 
Mirzoeff, Nicholas, 1962-
Format: 
Books
Publication Date 
2013
Excerpt: 
/ Imagination, multimodality and embodied interaction : a discussion of sound and movement in two cases of
Available: Copies:
14. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere. It is
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by 
Day, Jesse.
Format: 
Books
Publication Date 
2013
Excerpt: 
composition, such as line, color, or material. After an illustrated discussion of fundamental vocabulary, the
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by 
Werner, Amanda.
Format: 
Books
Publication Date 
2011
Excerpt: 
, discussion questions, practical exercises and case studies to stimulate self-study, debate and reflective
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by 
Kim, Eundeok.
Format: 
Books
Publication Date 
2011
Excerpt: 
Summary -- Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 6
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by 
Mateu-Mestre, Marcos, author.
Format: 
Books
Publication Date 
2010
Excerpt: 
successful storyboards and graphics for the best visual communication. After a brief discussion on narrative
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19. 
Cover image for Environment, media and communication
by 
Hansen, Anders, 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
nature, the book proceeds with a discussion of the messages and moral tales communicated about the
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by 
Cloke, Paul J.
Format: 
Books
Publication Date 
2005
Excerpt: 
of the first. Now in full colour with 16 new chapters, discussion points and glossary definitions in
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by 
Noble, Ian, 1960-2013.
Format: 
Books
Publication Date 
2005
Excerpt: 
discussion of problem-solving processes in the field of graphic design and design analysis. It examines areas
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24. 
Cover image for The media and body image : if looks could kill
by 
Wykes, Maggie, 1951-
Format: 
Books
Publication Date 
2005
Excerpt: 
discussion on body image in the context of socio-cultural change, gender politics and self-identity.
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by 
Cooper, Patricia.
Format: 
Books
Publication Date 
2005
Excerpt: 
screenplays, and an examination of various genres round out the discussion. NEW TO THE THIRD EDITION: new
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by 
Cresswell, Tim.
Format: 
Books
Publication Date 
2004
Excerpt: 
a focus for discussion, and the author also considers empirical examples of ways in which the
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by 
Eemeren, F. H. van (Frans Hendrik), 1946-
Format: 
Books
Publication Date 
2004
Excerpt: 
discussion" serves as a theoretical tool for analyzing, evaluating, and producing argumentative discourse. In
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by 
Tibbetts, John C.
Format: 
Books
Publication Date 
2002
Excerpt: 
of cinema, each with a biographical portrait, a look at his or her early work, a discussion of major
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30. 
by 
Mitter, Partha.
Format: 
Books
Publication Date 
2001
Excerpt: 
contemporary periods, incorporating discussion of modern Bangladesh and Pakistan, tribal artists, and the
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31. 
Cover image for Communication criticism : developing your critical powers
by 
Cohen, Jodi R.
Format: 
Books
Publication Date 
1998
Excerpt: 
discussion with contemporary postmodern theories, touching on concerns with aesthetics and cultural bias as
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by 
Sproule, J. Michael, 1949-
Format: 
Books
Publication Date 
1997
Excerpt: 
group discussion -- Parliamentary speaking.
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by 
Steinberg, Sheila.
Format: 
Books
Publication Date 
1994
Excerpt: 
. Communication networks in small groups. Group discussion. Leadership in groups. 10. Public speaking : Effective
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