Search Results for Consumers

1.

Beloved brands : playbook for how to build a brand your consumers will love

by

Robertson, Graham, author.

Format:

Books

Publication Date

2018

Excerpt:

Beloved brands : playbook for how to build a brand your consumers will love / Robertson, Graham

Available: Copies:

2.

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

by

Kennard, Catherine.

Format:

Manuscript

Publication Date

2017

Excerpt:

A quantitative exploration of South African consumer's perception and response to Mc Donald's

Available: Copies:

3.

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

by

Basson, Haneke

Format:

Manuscript

Publication Date

2016

Excerpt:

African consumer's brand perceptions / Basson, Haneke

Available: Copies:

4.

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

by

Dunn, Emanuela Enrica Samara.

Format:

Manuscript

Publication Date

2015

Excerpt:

How does the use of religion as a shock tactic within advertising affect the consumer's perception

Available: Copies:

5.

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

-- Understanding the marketplace and consumer value -- Analyzing the marketing environment -- Managing marketing

Available: Copies:

6.

Brand management : co-creating meaningful brands

by

Beverland, Michael, author.

Format:

Books

Publication Date

2024

Excerpt:

around the globe to help show the wide range and diversity of brands and consumers today. These include

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7.

Consumer Behaviour 5th

by

Roberts-Lombard, Mornay

Format:

Books

Publication Date

2022

Excerpt:

Consumer Behaviour 5th Roberts-Lombard, Mornay

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8.

Digital marketing

by

Chaffey, Dave 1963- VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices

Available: Copies:

9.

Brand metrics measuring brand efficacy along the customer journey

by

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Consumers' preferences.

Available: Copies:

10.

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

by

Soechtig, Steven G., author.

Format:

Books

Publication Date

2022

Excerpt:

Consumer satisfaction.

Available: Copies:

11.

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

Available: Copies:

12.

Social media marketing

by

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2021

Excerpt:

The social media environment -- Social consumers -- Network structure and group influences in

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13.

Handbook of research on gender and marketing

by

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior.

Available: Copies:

14.

The age of surveillance capitalism : the fight for a human future at the new frontier of power

by

Zuboff, Shoshana, 1951- author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer profiling -- Data processing.

Available: Copies:

15.

Retail management : a strategic approach.

by

Berman, Barry, author.

Format:

Books

Publication Date

2018

Excerpt:

-- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a

Available: Copies:

16.

Consumer Behaviour 4e

by

Roberts-Lombard, Mornay

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Consumer Behaviour 4e Roberts-Lombard, Mornay

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17.

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

by

De Freitas, Joao.

Format:

Manuscript

Publication Date

2016

Excerpt:

To what extend does brand value and equity play a role in consumer perception in the context of

Available: Copies:

18.

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

by

Bianca, Marguerite

Format:

Books

Publication Date

2016

Excerpt:

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty

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19.

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

by

Smith, Kerry, 1963- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

, and building stronger relationships with consumers who buy more, buy quicker ... and buy forever

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20.

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

by

Nyembe, Jacqueline.

Format:

Manuscript

Publication Date

2016

Excerpt:

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within

Available: Copies:

21.

Cover image for Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

by

Botha, Carmen.

Format:

Manuscript

Publication Date

2016

Excerpt:

Female consumer perception towards brands that perpetuate female stereotypes and those that do not

Available: Copies:

22.

Consumer behavior

by

Schiffman, Leon G. (DE-588)154336181

Inhaltsverzeichnis

Format:

Books

Publication Date

2015

Excerpt:

Consumer behavior / Schiffman, Leon G. (DE-588)154336181

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23.

Brands & branding in South Africa 2015.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2015

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

24.

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

by

De Canha, Justin D. C.

Format:

Manuscript

Publication Date

2015

Excerpt:

The feasibility of crisis management : a study of consumer perception and its impact on crisis

Available: Copies:

25.

Social media and best practice : the consumer-brand relationship

by

Maw, Yan Aung.

Format:

Manuscript

Publication Date

2015

Excerpt:

Social media and best practice : the consumer-brand relationship / Maw, Yan Aung.

Available: Copies:

26.

Consumer behaviour

by

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Consumer behaviour / Parumasur, Sanjana Brijball, editor.

Available: Copies:

27.

Principles of marketing

by

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

Available: Copies:

28.

Fashion Branding and Consumer Behaviors : Scientific Models

by

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.

Available: Copies:

29.

Creative strategy in advertising

by

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Excerpt:

-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The

Available: Copies:

30.

Mobile marketing : an hour a day

by

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

. The easy-to-follow tips on building stronger consumer relationships through apps and social networking

Available: Copies:

31.

Brands & branding in South Africa 2013.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2013

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

32.

The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

by

Desforges, Toby.

Format:

Books

Publication Date

2013

Excerpt:

The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent

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33.

Winning the story wars : why those who tell--and live--the best stories will rule the future

by

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- Psychology.

Available: Copies:

34.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- Psychology.

Available: Copies:

35.

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.

Available: Copies:

36.

Brands & branding in South Africa 2012 : brands--the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

37.

Pro C# 5.0 and the .NET 4.5 framework

by

Troelsen, Andrew W.

Additional Information at Google Books
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- Applying Attributes in C# -- C# Attribute Shorthand Notation -- Specifying Constructor

Available: Copies:

38.

Fashion trends : analysis and forecasting

by

Kim, Eundeok.

ebrary http://site.ebrary.com/id/10727510
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543

Format:

Books

Publication Date

2011

Excerpt:

-Confident Consumer -- The Role of Industry Technology in Accelerating Product Innovation and Diffusion -- Chapter

Available: Copies:

39.

Brands & branding South Africa 2011 : the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2011

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

40.

Brands & branding in South Africa 2010 : brands- the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2010

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

41.

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

by

Baskin, Jonathan Salem.

Format:

Books

Publication Date

2009

Excerpt:

Consumer behavior.

Available: Copies:

42.

Buyology : how everything we believe about why we buy is wrong

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2008

Excerpt:

Consumer behavior.

Available: Copies:

43.

DigiMarketing : the essential guide to new media & digital marketing

by

Wertime, Kent.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html

Format:

Books

Publication Date

2008

Excerpt:

: Consumers in Control Consumer Generated Content -- Consumers taking control the consumer as the "programmer

Available: Copies:

44.

Buyer behaviour : understanding consumer psychology and marketing

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus

Available: Copies:

45.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

by

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

Available: Copies:

46.

Brand hijack : marketing without marketing

by

Wipperfürth, Alex.

Format:

Books

Publication Date

2005

Excerpt:

Consumer behavior.

Available: Copies:

47.

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

by

Lindström, Martin, 1970-

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html

Format:

Books

Publication Date

2005

Excerpt:

appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future

Available: Copies:

48.

Basic economic principles : a guide for students

by

O'Connor, David E. (David Edward)

Format:

Books

Publication Date

2000

Excerpt:

? -- Why do consumers behave as they do? -- How are goods and services produced -- How are businesses

Available: Copies:

49.

The encyclopaedia of brands & branding in South Africa.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

1999

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

50.

Truth, lies, and advertising : the art of account planning

by

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic

Available: Copies:

51.

You and your rights : an A-Z family guide to South African law.

by

Reader's Digest Association South Africa.

Format:

Books

Publication Date

1997

Excerpt:

Consumer protection -- Law and legislation -- South Africa.

Available: Copies:

52.

Fashion : from concept to consumer

by

Frings, Gini Stephens.

Format:

Books

Publication Date

1996

Excerpt:

Fashion : from concept to consumer / Frings, Gini Stephens.

Available: Copies:

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