Business management for entrepreneurs

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Title:

Author:

Nieuwenhuizen, C. (Cecile)

ISBN:

9780702189210

Edition:

2nd ed.

Publication Information:

Claremont, Cape Town : Juta, 2011.

Physical Description:

xvi, 271 pages : illustrations ; 25 cm

General Note:

Originally published in 2007.

Contents:

ch. 1. Introduction to business management for the entrepreneur -- ch. 2. General management -- ch. 3. The financial function -- ch. 4. The marketing function -- ch. 5. Operations management -- ch. 6. The purchasing function -- ch. 7. The human resource function -- ch. 8. Information management -- ch. 9. Public relations.

Abstract:

Introduces the business functions of a business that has developed beyond the start-up phase and guides the entrepreneur in managing essential business functions including finance, marketing, operations management, purchasing and the supply chain, human resources and public relations.

Subject Term:

Entrepreneurship.

Small business -- Management.

Added Author:

Nieuwenhuizen, C. (Cecile)

De Beer, Andreas.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCWF	1:GEN-BOOK	000029387	658.022 BUS	1	Searching... Unknown
Searching... 1:VGCT	1:REC-BOOK	000038378	658.022 BUS	1	Searching... Unknown
Searching... 1:VGCT	1:REC-BOOK	000035868	658.022 BUS	2	Searching... Unknown
Searching... 1:VGDBN	1:REC-BOOK	000012153	658.022 BUS	1	Searching... Unknown
Searching... 1:VGPTA	1:GEN-BOOK	000009488	658.022 BUS	1	Searching... Unknown

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Summary

Most entrepreneurs start off with a small business. SMMEs have their own requirements which are quite different from those of larger concerns. This book introduces entrepreneurs and managers of small and medium-sized businesses to all the functions needed to manage these organisations successfully.