The Book Every Marketer Should Most Definitely Read : Insights and Lessons from Successful

in the digital era / Tom O'Toole -- Section three. Gaining insight about your brand and quantifying

providing insight into how users work and what they need to be successful at their tasks. You'll find case

Going global : insights from South Africa's top companies / Makura, Moky.

The new strategic brand management : advanced insights and strategic thinking / Kapferer, Jean-Noël.

included and provide an insight into current and future trends. The text comes with a lively and highly

-- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer

Teressa Iezzi taps the top creative minds in the industry for insight into how to conceive and

A revealing, comprehensive and colourful insight into the design process, 'Fashion designers

inspiration with hands-on insight and techniques from professional digital artists. More than just a gallery

The advertised mind : groundbreaking insights into how our brains respond to advertising / Du

LaChapelle, Barry Lategan, Perou, and other top names to give insight into succeeding in the field

unlock the relationship between customer insight and financial foresight, and use them to your advantage

earlier editions: introductory overviews offering a Brief Insight into each major period; Timelines which

"The premise of this book is to provide insight into new ways through which corporations create and

This sourcebook provides an insight into the minds of 18 of the world's most distinguished

, even in a chaotic world market. With insight culled from years of experience and packed with practical

, Italy, France and the USA. The interviews provide a fascinating insight into the designers' lives

Foreword / Tipper Gore -- Introduction / Naomi Roseblum -- Insight -- Lured by the horizon -- Women