by
Kotler, Philip, author.
Format:
Books
Publication Date
2024
Excerpt:
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital
by
Kotler, Philip, author.
Format:
Books
Publication Date
2021
Excerpt:
Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct
by
Andrews, J. Craig, author.
Format:
Books
Publication Date
2018
Excerpt:
Sales promotion -- Textbooks.
by
Farris, Paul W., author.
Format:
Books
Publication Date
2017
Excerpt:
Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
Advertising and integrated brand promotion / O'Guinn, Thomas C.
by
Kelley, Larry D., 1955-
Format:
Electronic Resources
Publication Date
2015
Excerpt:
-Store Media -- Social Media -- Direct Response -- Alternative Media -- Gaming -- Ethnic Media -- Sales
by
Posner, Harriet, author.
Format:
Books
Publication Date
2015
Excerpt:
Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.
by
Kotler, Philip (Philip J.), 1931-
Format:
Books
Publication Date
2014 2013
Excerpt:
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
by
Davis, John, 1960 February 17- author.
Format:
Books
Publication Date
2013
Excerpt:
-- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Sales promotion.
by
Daniels, Lawrence J., 1942-
Format:
Books
Publication Date
2013
Excerpt:
-- Sales : an unavoidable reality -- Absorb like a sponge -- The importance of taking a worldview -- Self-promotion
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012
Excerpt:
Sales promotion.
by
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format:
Books
Publication Date
2010
Excerpt:
Sales promotion -- South Africa.
by
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2010
Excerpt:
and media planning -- Public relations and hybrid marketing communications -- Sales and sales
by
Ouwersloot, Hans.
Format:
Books
Publication Date
2008
Excerpt:
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
by
Hutt, Michael D.
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html
Format:
Books
Publication Date
2007
Excerpt:
Management -- Pricing Strategy for Business Markets Business Marketing Communications: Advertising and Sales
by
Benun, Ilise, 1961-
Format:
Books
Publication Date
2001
Excerpt:
Sales promotion.