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Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Rodriques, Shannon.

Format:

Manuscript

Publication Date

2015

Excerpt:

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national

Available: Copies:

Fundamentals of selling : customers for life through service

Futrell, Charles.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-d.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Fundamentals of selling : customers for life through service / Futrell, Charles.

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

Available: Copies:

C# 9.0 in a nutshell : the definitive reference

Albahari, Joseph, author.

Format:

Books

Publication Date

2021

Excerpt:

"When you have questions about C# 9.0 or .NET 5, this best-selling guide has the answers you need

Available: Copies:

Design elements : understanding the rules and knowing when to break them : a visual communication manual

Samara, Timothy, author.

Format:

Books

Publication Date

2020

Excerpt:

"A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and

Available: Copies:

Research design : qualitative, quantitative, and mixed methods approaches

Creswell, John W., author.

Format:

Books

Publication Date

2018

Excerpt:

"This best-selling text pioneered the comparison of qualitative, quantitative, and mixed method

Available: Copies:

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

mobile -- Managing personal communications: direct and database marketing and personal selling

Available: Copies:

Metric pattern cutting for women's wear

Aldrich, Winifred, author.

Format:

Books

Publication Date

2015

Excerpt:

software offered by CAD suppliers This best-selling textbook still remains the essential purchase for

Available: Copies:

10.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

Available: Copies:

11.

Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

; Personal selling -- Careers in fashion marketing : Professional skills ; Career choices ; Work placements

Available: Copies:

12.

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Available: Copies:

13.

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Available: Copies:

14.

Read me : 10 lessons for writing great copy

Horberry, Roger.

ESCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926209&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

's problem, solve the customer's -- Not telling stories, selling stories: the power of narrative to convince

Available: Copies:

15.

Creative strategy in advertising

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Excerpt:

Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy

Available: Copies:

16.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.

Available: Copies:

17.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories

Available: Copies:

18.

Game changers : the evolution of advertising

Russell, Peter, editor.

Format:

Books

Publication Date

2013

Excerpt:

world. Eye witness: Lee Clow -- Hearts and minds: the selling of politics. Eye witness: Lord Bell

Available: Copies:

19.

Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

; Publications ; Proposals as a marketing tool -- Selling strategies : What is selling? ; Selling services versus

Available: Copies:

20.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

-- Effects on Product Costs and Prices -- Summarizing Economic Effects -- 22. Personal Selling (Online).

Available: Copies:

21.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2012

Excerpt:

selling your work -- The student book -- Conclusion.

Available: Copies:

22.

UnMarketing : stop marketing. Start engaging

Stratten, Scott.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg

Format:

Books

Publication Date

2012

Excerpt:

BUSINESS & ECONOMICS -- Sales & Selling.

Available: Copies:

23.

The Adobe Photoshop Lightroom 4 book for digital photographers

Kelby, Scott.

Format:

Books

Publication Date

2012

Excerpt:

been the world's #1 best-selling Lightroom book. In this latest version for Lightroom 4, Scott uses his

Available: Copies:

24.

How to set up & run a fashion label

Meadows, Toby.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection

Available: Copies:

25.

Couture sewing techniques

Shaeffer, Claire B.

Format:

Books

Publication Date

2011

Excerpt:

"Best-selling couture sewing reference that presents in clear photos and illustrations and concise

Available: Copies:

26.

Environment, media and communication

Hansen, Anders, 1957-

Format:

Books

Publication Date

2010

Excerpt:

practices -- Popular culture, nature and environmental issues -- Selling "nature/the natural" : advertising

Available: Copies:

27.

Thinking with type : a critical guide for designers, writers, editors, & students

Lupton, Ellen.

Companion website http://www.thinkingwithtype.com

Format:

Books

Publication Date

2010

Excerpt:

Our all-time best selling book is now available in a revised and expanded second edition. Thinking

Available: Copies:

28.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Available: Copies:

29.

Economics : global and Southern African perspectives

Parkin, Michael, 1939-

Format:

Books

Publication Date

2010

Excerpt:

This book "combines the expertise and international perspective of best-selling Economics author

Available: Copies:

30.

Communicating with a vision

Shober, Dianne.

Format:

Books

Publication Date

2008

Excerpt:

: language awareness in the workplace -- Selling yourself : constructing a successful CV.

Available: Copies:

31.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and

Available: Copies:

32.

Business marketing management : B2B

Hutt, Michael D.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html

Format:

Books

Publication Date

2007

Excerpt:

Promotion -- Business Marketing Communications: Managing the Personal Selling Function -- Controlling

Available: Copies:

33.

Frank Lloyd Wright revealed

Snelling, Rebecca.

Format:

Books

Publication Date

2007

Excerpt:

Frank Lloyd Wright revealed / Snelling, Rebecca.

Available: Copies:

34.

Brandscapes : architecture in the experience economy

Klingmann, Anna.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html

Format:

Books

Publication Date

2007

Excerpt:

architecture can use the concepts and methods of branding - not as a quick-and-easy selling tool for architects

Available: Copies:

35.

Small business entrepreneur : guide to running a business

Burke, Rory, 1952-

Format:

Books

Publication Date

2006

Excerpt:

Small Business Buying A Business Buying A Franchise Family Business Working From Home Selling Techniques

Available: Copies:

36.

Photography

London, Barbara, 1936-

Format:

Books

Publication Date

2005

Excerpt:

This best-selling, comprehensive guide to photography--featuring superb instructional illustrations

Available: Copies:

37.

The media and body image : if looks could kill

Wykes, Maggie, 1951-

Table of contents http://catdir.loc.gov/catdir/toc/fy053/2005295979.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013068862&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2005295979-d.html

Format:

Books

Publication Date

2005

Excerpt:

: selling sex and slenderness -- Starring roles : screening images -- pt. 2. From media representations to

Available: Copies:

38.

English handbook and study guide : a comprehensive English reference book

Lutrin, Beryl.

Format:

Books

Publication Date

2004

Excerpt:

English language -- Orthography and spelling -- Study and teaching.

Available: Copies:

39.

The creative business guide to running a graphic design business

Foote, Cameron S.

Format:

Books

Publication Date

2001

Excerpt:

. Organizing. Hiring. Motivating. Creative Direction. Dismissing -- Marketing. Positioning. Promoting. Selling

Available: Copies:

40.

Harvard Design School guide to shopping

Chung, Chuihua Judy.

Format:

Books

Publication Date

2001

Excerpt:

: predicting the consumer / Real(i)ty: "selling cities like soap" / Redemption: synchroncity revisited

Available: Copies:

41.

Cybershops

Gerdes, Claudia.

Access related website

Format:

Books

Publication Date

2000

Excerpt:

-commerce ventures" "Cybershops is for anyone thinking of selling over the Net - and for everyone who wants to stay

Available: Copies:

42.

Fashion : the century of the designer, 1900-1999

Seeling, Charlotte.

Format:

Books

Publication Date

2000

Excerpt:

Fashion : the century of the designer, 1900-1999 / Seeling, Charlotte.

Available: Copies:

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Kotler, Philip, author.

(3)

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(2)

Albahari, Joseph, author.

(1)

Aldrich, Winifred, author.

(1)

Andrews, J. Craig.

(1)

Armstrong, Gary.

(1)

Balasubramanian, Sridhar, author.

(1)

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(1)

Belch, George E. (George Edward), 1951-

(1)

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Creswell, J. David, author.

(1)

Creswell, John W., author.

(1)

Daniel, Aurelie, translator.

(1)

Drewniany, Bonnie L., author.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Dubau, Jürgen, translator.

(1)

Duncan, Tom (Thomas R.)

(1)

Felton, George, 1947-

(1)

(1)

(1)

(1)

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Hansen, Anders, 1957-

(1)

Harvard Project on the City.

(1)

Harvard University. Graduate School of Design.

(1)

Horberry, Roger.

(1)

Hutt, Michael D.

(1)

Inaba, Jeffrey.

(1)

Independent Institute of Education. Vega School of Brand Leadership.

(1)

International Advertising Festival Limited.

(1)

Jewler, A. Jerome, author.

(1)

Kelby, Scott.

(1)

Keller, Kevin Lane, 1956- author.

(1)

Klingmann, Anna.

(1)

Koekemoer, Ludi.

(1)

Koolhaas, Rem.

(1)

Kotler, Philip (Philip J.), 1931-

(1)

Leong, Sze Tsung.

(1)

Lingwood, Gyles.

(1)

London, Barbara, 1936-

(1)

(1)

(1)

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(1)

(1)

(1)

(1)

Opresnik, Marc O. (Marc Oliver), 1969- contributor.

(1)

Ouwersloot, Hans.

(1)

Parkin, Michael, 1939-

(1)

Pincus, Marcelle.

(1)

Piotrowski, Christine M., 1947-

(1)

Posner, Harriet, author.

(1)

Rodriques, Shannon.

(1)

Russell, Peter, editor.

(1)

Samara, Timothy, author.

(1)

(1)

(1)

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Slingerland, Senta, editor.

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Van Heerden, Neels, 1957-

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(6)

Communication in marketing.

(5)

(4)

(3)

(3)

(2)

Graphic design (Typography)

(2)

Small business -- Management.

(2)

United States.

(2)

Adobe Photoshop lightroom.

(1)

Advertising -- Fashion.

(1)

Advertising -- History.

(1)

Advertising -- South Africa.

(1)

Advertising campaigns.

(1)

Advertising layout and typography.

(1)

Advertising media planning.

(1)

Architecture -- Economic aspects.

(1)

Architecture -- United States -- History -- 20th century.

(1)

Architecture and society.

(1)

Architecture, Modern -- 20th century.

(1)

Architecture.

(1)

Arkitektur -- ekonomiska aspekter.

(1)

Arkitekturteori.

(1)

Arquitectos norteamericanos.

(1)

Arquitectura moderna -- Estado Unidos -- Siglo XX.

(1)

Art publicitaire -- États-Unis -- Commercialisation.

(1)

Arts graphiques -- États-Unis -- Commercialisation.

(1)

BUSINESS & ECONOMICS -- Sales & Selling.

(1)

(1)

(1)

(1)

(1)

C# (Computer program language)

(1)

Cannes Lions (Firm)

(1)

Commercial art -- History -- 20th century.

(1)

Commercial art -- History -- 21st century.

(1)

Commercial art -- Marketing.

(1)

Commercial art -- United States -- Marketing.

(1)

Communication in marketing -- South Africa.

(1)

Communication.

(1)

Costume design.

(1)

Design services -- United States -- Marketing.

(1)

Direct marketing.

(1)

Diseño gráfico (Tipografía)

(1)

Dressmaking -- Pattern design.

(1)

Dressmaking.

(1)

Economics -- South Africa.

(1)

Economics.

(1)

Electronic commerce.

(1)

English language -- Grammar -- Handbooks, manuals, etc.

(1)

English language -- Grammar -- Study and teaching.

(1)

English language -- Orthography and spelling -- Study and teaching.

(1)

English language -- Study and teaching.

(1)

Entrepreneurship.

(1)

Fashion -- History -- 20th century.

(1)

Fashion designers -- History -- 20th century.

(1)

Fashion merchandising.

(1)

Graphic arts -- Marketing.

(1)

Graphic arts -- United States -- Marketing.

(1)

Graphic arts.

(1)

Image du corps.

(1)

Image processing -- Digital techniques -- Computer programs.

(1)

Industrial marketing -- Management -- Case studies.

(1)

Interior decoration -- Practice -- United States.

(1)

Interior decoration firms -- United States -- Management.

(1)

(1)

(1)

(1)

(1)

(1)

Marketing -- Management -- Textbooks.

(1)

Mass media -- Influence.

(1)

Mass media -- Psychological aspects.

(1)

Mass media and culture.

(1)

Mass media and the environment.

(1)

Massenmedien.

(1)

Medien -- Umweltschutz.

(1)

Märkesvaror.

(1)

Médias -- Aspect psychologique.

(1)

Médias et culture.

(1)

New business enterprises.

(1)

Oral communication.

(1)

Petites et moyennes entreprises -- États-Unis -- Marketing.

(1)

Photography -- Digital techniques -- Computer programs.

(1)

Photography.

(1)

Programming languages (Electronic computers)

(1)

Public speaking.

(1)

Relationship marketing.

(1)

Retail trade -- History.

(1)

Sales promotion -- South Africa.

(1)

(1)

(1)

(1)

(1)

Small business -- United States -- Management.

(1)

Social interaction.

(1)

Social sciences -- Research -- Methodology.

(1)

Social sciences -- Statistical methods.

(1)

South Africa.

(1)

Symbolism in architecture.

(1)

Tailoring (Women's)

(1)

Teleshopping.

(1)

Tipos de imprenta.

(1)

Type and type-founding.

(1)

Umweltschutz -- Medien.

(1)

Umweltschutz -- Öffentliche Meinung.

(1)

Umweltschutz.

(1)

Varumärken.

(1)

Viral marketing.

(1)

Visual communication.

(1)

Web sites -- Design.

(1)

Werbekampagne.

(1)

Werbung.

(1)

Wright, Frank Lloyd, 1867-1959 -- Criticism and interpretation.

(1)

Wright, Frank Lloyd, 1867-1959.

(1)

Written communication.

(1)

Öffentliche Meinung -- Umweltschutz.

(1)

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