Search Results for Social media.

1.

Social media marketing

by

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2021

Excerpt:

Social media marketing / Tuten, Tracy L., 1967- author.

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2.

Media studies. Volume 4, Social (new) media and mediated communication today

by

Fourie, Pieter J. (Pieter Jacobus), 1950-

Format:

Books

Publication Date

2017

Excerpt:

Media studies. Volume 4, Social (new) media and mediated communication today / Fourie, Pieter J

Available: Copies:

3.

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

by

Botha, Levina J.

Format:

Manuscript

Publication Date

2016

Excerpt:

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in

Available: Copies:

4.

Fashion branding and social media : the impact of social media on branding in the fashion industry

by

Mahlangu, Beth.

Format:

Manuscript

Publication Date

2015

Excerpt:

Fashion branding and social media : the impact of social media on branding in the fashion industry /

Available: Copies:

5.

Social media and best practice : the consumer-brand relationship

by

Maw, Yan Aung.

Format:

Manuscript

Publication Date

2015

Excerpt:

Social media and best practice : the consumer-brand relationship / Maw, Yan Aung.

Available: Copies:

6.

Social media explained : untangling the world's most misunderstood business trend

by

Schaefer, Mark W.

Format:

Books

Publication Date

2014

Excerpt:

Social media explained : untangling the world's most misunderstood business trend / Schaefer, Mark

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7.

Don't film yourself having sex : and other legal advice to see you through the age of social media

by

Sadleir, Emma.

Format:

Books

Publication Date

2014

Excerpt:

Don't film yourself having sex : and other legal advice to see you through the age of social media /

Available: Copies:

8.

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

by

Carpenter, Emma Jane.

Format:

Manuscript

Publication Date

2014

Excerpt:

An explanatory study focused on the value of content marketing with social media and why does it

Available: Copies:

9.

Cover image for Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

by

Gilburt, Grace.

Format:

Manuscript

Publication Date

2014

Excerpt:

Why should South African charity organisations invest in social media branding through the platform

Available: Copies:

10.

Advertising creative : strategy, copy, and design

by

Altstiel, Tom, author.

Format:

Books

Publication Date

2023

Excerpt:

cutting-edge topics, including global, social media, business-to-business, in-house, and small agency

Available: Copies:

11.

Digital marketing in practice : design, implement and measure effective campaigns

by

Knight, Hanne, author.

Format:

Books

Publication Date

2023

Excerpt:

-- 16 Digital tools, techniques and technology -- 17 Social media marketing channels and concepts -- 18

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12.

Strategic creativity : a business field guide to advertising, branding, and design

by

Landa, Robin, author.

Format:

Books

Publication Date

2022

Excerpt:

requires them to understand and execute on branding initiatives, advertising campaigns, social media, and

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13.

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

by

Rowles, Daniel, author.

Format:

Books

Publication Date

2022

Excerpt:

content marketing, social media, search engine optimization and web analytics. Digital Branding delivers a

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14.

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

, Online, Social Media, and Mobile Marketing -- Part 4 Extending Marketing -- 18. Creating Competitive

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15.

Your research project : designing, planning, and getting started

by

Walliman, Nicholas, author.

Format:

Books

Publication Date

2020

Excerpt:

literature review - Anticipate the challenges of social media and web-based research - Apply 'how to' tips

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16.

Digital you : real personal branding in the virtual age

by

Arruda, William, 1961- author.

Format:

Books

Publication Date

2019

Excerpt:

Social media -- Marketing.

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17.

Handbook of research on gender and marketing

by

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

gaze; 5. The hashtaggable body: negotiating gender performance in social media; 6. Patriarchal myths

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18.

eMarketing : the essential guide to marketing in a digital world

by

Stokes, Rob (eMarketing specialist)

redandyellow https://www.redandyellow.co.za/textbook/

Format:

Books

Publication Date

2018 2011

Excerpt:

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

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19.

Strategic brand management

by

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience

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20.

Digital marketing excellence : planning, optimizing and integrating online marketing

by

Smith, P. R. (Paul Russell), 1957- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building

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21.

Marketing management

by

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

and experiences, and public relations -- Managing digital communications: online, social media, and

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22.

Architecting experience : a marketing science and digital analytics handbook

by

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

Digital media.

Available: Copies:

23.

Android 6 for programmers : an app-driven approach, 3/E

by

Deitel, Paul J., author.

Format:

Books

Publication Date

2016

Excerpt:

to market them via social media and monetize them with in-app advertising, in-app billing, virtual

Available: Copies:

24.

Advertising and integrated brand promotion

by

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising media planning.

Available: Copies:

25.

Advertising media planning : a brand management approach

by

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

Available: Copies:

26.

Effective business communication in organisations : preparing messages that communicate

by

Fielding, M. L. (Michael L.), author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3641516&site=ehost-live&scope=site

Format:

Books

Publication Date

2014

Excerpt:

engage in effective business communication. Social media and new communication forms, however, come with

Available: Copies:

27.

Corporate communication : a guide to theory & practice

by

Cornelissen, Joep, author.

Format:

Books

Publication Date

2014

Excerpt:

(CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.

Available: Copies:

28.

Effective business communication in organisations : preparing messages that communicate

by

Fielding, M. L. (Michael L.), author.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=706997&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

engage in effective business communication. Social media and new communication forms, however, come with

Available: Copies:

29.

The digital media handbook

by

Dewdney, Andrew, author.

Format:

Books

Publication Date

2014

Excerpt:

SOCIAL SCIENCE -- Media Studies.

Available: Copies:

30.

The best digital marketing campaigns in the world II

by

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Social media.

Available: Copies:

31.

Creative strategy in advertising

by

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Excerpt:

marketing : the convenience of shopping at home -- Social media: the ultimate in word-of-mouth advertising

Available: Copies:

32.

Professional practice for interior designers

by

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods

Available: Copies:

33.

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

: Establishing Voice ; Words II: Writing Well ; Interactive Advertising and Social Media ; Television and Video

Available: Copies:

34.

Corporate communication

by

Argenti, Paul A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html

Format:

Books

Publication Date

2013

Excerpt:

Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with

Available: Copies:

35.

eMarketing : the essential guide to marketing in a digital world

by

Stokes, Rob (eMarketing specialist)

Format:

Books

Publication Date

2013 2011

Excerpt:

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

Available: Copies:

36.

Fashion entrepreneur : starting your own fashion business

by

Burke, Sandra.

Format:

Books

Publication Date

2013

Excerpt:

fashion business and social media.

Available: Copies:

37.

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct

Available: Copies:

38.

Media and society

by

O'Shaughnessy, Michael, 1951-

Format:

Books

Publication Date

2012

Excerpt:

Mass media -- Social aspects.

Available: Copies:

39.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection

Available: Copies:

40.

UnMarketing : stop marketing. Start engaging

by

Stratten, Scott.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg

Format:

Books

Publication Date

2012

Excerpt:

't use social media -- Social media (social currency as well) -- Twitter versus Facebook versus LinkedIn

Available: Copies:

41.

The handbook of media and communication research : qualitative and quantitative methodologies

by

Jensen, Klaus Bruhn.

Format:

Books

Publication Date

2012

Excerpt:

The handbook of media and communication research : qualitative and quantitative methodologies /

Available: Copies:

42.

Winning the story wars : why those who tell--and live--the best stories will rule the future

by

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

Social media.

Available: Copies:

43.

The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth

by

Geehan, Sean, author.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html

Format:

Books

Publication Date

2011

Excerpt:

impact -- Marketing and social media -- Case studies.

Available: Copies:

44.

Approach and language

by

Ambrose, Gavin, author.

Format:

Books

Publication Date

2011

Excerpt:

; Studio interview : Dennis Y. Ichiyama ; Student exercise : Rich media -- Vocabulary. Design language

Available: Copies:

45.

Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work

by

Kleiman, Jessica.

Format:

Books

Publication Date

2011

Excerpt:

(but not too loudly) -- Brush up on your social (media) studies -- Gratification doesn't have to be

Available: Copies:

46.

Environment, media and communication

by

Hansen, Anders, 1957-

Format:

Books

Publication Date

2010

Excerpt:

Environment, media and communication / Hansen, Anders, 1957-

Available: Copies:

47.

Brand media strategy : integrated communications planning in the digital era

by

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

Social media.

Available: Copies:

48.

Integrated marketing communications

by

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product

Available: Copies:

49.

Media & society

by

O'Shaughnessy, Michael, 1951-

Table of contents http://catdir.loc.gov/catdir/toc/fy0905/2008431685.html

Format:

Books

Publication Date

2008

Excerpt:

Mass media -- Social aspects.

Available: Copies:

50.

DigiMarketing : the essential guide to new media & digital marketing

by

Wertime, Kent.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html

Format:

Books

Publication Date

2008

Excerpt:

Social media -- Marketing.

Available: Copies:

51.

A world history of photography

by

Rosenblum, Naomi.

Table of contents http://www.gbv.de/dms/bowker/toc/9780789209467.pdf

Format:

Books

Publication Date

2007

Excerpt:

photography : another aspect 1890-1920 -- Documentation : the social scene to 1945 -- Illuminating injustice

Available: Copies:

52.

Putting people in the picture : visual methodologies for social change

by

De Lange, Naydene.

Format:

Books

Publication Date

2007

Excerpt:

Putting people in the picture : visual methodologies for social change / De Lange, Naydene.

Available: Copies:

53.

Blog! : how the newest media revolution is changing politics, business, and culture

by

Kline, David, 1950-

Format:

Books

Publication Date

2005

Excerpt:

Blog! : how the newest media revolution is changing politics, business, and culture / Kline, David

Available: Copies:

54.

Handbook of visual analysis

by

Van Leeuwen, Theo, 1947-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0657/2001273642-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009282635&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009282635&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2001273642-d.html

Format:

Books

Publication Date

2001

Excerpt:

Art -- Aspect social.

Available: Copies:

55.

Representation : cultural representations and signifying practices

by

Hall, Stuart, 1932-2014.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-d.html

Format:

Books

Publication Date

1997

Excerpt:

Culture, media, and identities.

Available: Copies:

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