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1. 
Cover image for Corporate communication strategy
Corporate communication strategy
Corporate communication strategy
by 
Steyn, Benita.
Format: 
Books
Publication Date 
2000
Excerpt: 
Corporate communication strategy / Steyn, Benita.
Available: Copies:
2. 
Cover image for Contemporary strategy analysis
Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Contemporary strategy analysis / Grant, Robert M., 1948- author.
Available: Copies:
3. 
Cover image for Contemporary strategy analysis
Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Contemporary strategy analysis / Grant, Robert M., 1948- author.
Available: Copies:
4. 
Cover image for Creative strategy in advertising.
Creative strategy in advertising.
by 
Drewniany, Bonnie L.
Format: 
Books
Publication Date 
2013
Excerpt: 
Creative strategy in advertising. Drewniany, Bonnie L.
Available: Copies:
5. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L.
Format: 
Books
Publication Date 
2010
Excerpt: 
Creative strategy in advertising / Drewniany, Bonnie L.
Available: Copies:
6. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creative strategy in advertising / Drewniany, Bonnie L., author.
Available: Copies:
7. 
Cover image for Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Advertising creative : strategy, copy, and design / Altstiel, Tom, author.
Available: Copies:
8. 
Cover image for Brand strategy 3 : reading pack.
Brand strategy 3 : reading pack.
Brand strategy 3 : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Excerpt: 
Brand strategy 3 : reading pack. Independent Institute of Education. Vega School of Brand
Available: Copies:
9. 
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.
Available: Copies:
10. 
Cover image for Content strategy for the Web
Content strategy for the Web
by 
Halvorson, Kristina.
Format: 
Books
Publication Date 
2010
Excerpt: 
Content strategy for the Web / Halvorson, Kristina.
Available: Copies:
12. 
Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by 
Rowles, Daniel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /
Available: Copies:
13. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
Available: Copies:
15. 
Cover image for Digital marketing
Digital marketing
by 
Chaffey, Dave 1963- VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Strategy, implementation, practice
Available: Copies:
16. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital
Available: Copies:
17. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
marketing students, and managers involved in digital marketing strategy and implementation. Online resources
Available: Copies:
18. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
marketing -- 02 Planning a digital marketing strategy -- 03 Digital marketing campaigns -- 04 Accountability
Available: Copies:
19. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
and Strategy, Marketing and Branding Metrics"
Available: Copies:
20. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies:
21. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
social media -- Social media marketing strategy -- Tactical planning and execution -- Social community
Available: Copies:
22. 
Cover image for Marketing 5.0 : technology for humanity
Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
strategy doesn't fit all -- The next tech : it's time for human-like technologies to take off -- The new CX
Available: Copies:
23. 
Cover image for How to future : leading and sense-making in an age of hyperchange
How to future : leading and sense-making in an age of hyperchange
by 
Smith, Scott, 1967- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
will teach you how to become a strategy wayfinder, allowing you to evaluate, plan and prepare for
Available: Copies:
24. 
Cover image for Strategic brand management
Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
Part two: building the brand: Developing the brand strategy-- Designing the brand-- Communicating
Available: Copies:
25. 
Cover image for Digital marketing
Digital marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital marketing : strategey, implementation and practice
Available: Copies:
26. 
Cover image for Digital you : real personal branding in the virtual age
Digital you : real personal branding in the virtual age
by 
Arruda, William, 1961- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
branding, you can use it as a serious career development strategy. Digital You offers a deep dive to
Available: Copies:
27. 
Cover image for Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
-mover advantage / Gregory S. Carpenter, Kent Nakamoto -- Leading the brand : brand strategy orchestration and
Available: Copies:
28. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
Available: Copies:
29. 
Cover image for Retail management : a strategic approach.
Retail management : a strategic approach.
by 
Berman, Barry, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore
Available: Copies:
30. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion
Available: Copies:
31. 
Cover image for UX for the web : build websites for user experience and usability
UX for the web : build websites for user experience and usability
by 
Ritter, Marli
Format: 
Books
Publication Date 
2017
Excerpt: 
Foundation -- Research and Analyze 6 Create a UX Strategy -- Users and Content 7 Bring Your UX Strategy to
Available: Copies:
32. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
Available: Copies:
33. 
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
by 
Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: 
Books
Publication Date 
2016
Excerpt: 
The rise of experience -- The psychology of engagement -- Developing an experiential strategy
Available: Copies:
34. 
Cover image for Adobe Photoshop CC : 2015 release
Adobe Photoshop CC : 2015 release
by 
Faulkner, Andrew, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
using Photoshop -- Basic photo corrections : Strategy for retouching ; Resolution and image size
Available: Copies:
35. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Introduction -- The foundations of personalization -- Strategy, technology, science & art -- The
Available: Copies:
36. 
Cover image for Creating a brand identity : a guide for designers
Creating a brand identity : a guide for designers
by 
Slade, Catharine, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis
Available: Copies:
37. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary
Available: Copies:
38. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-- Media Communication Strategy and Tactics -- Learning the Language of Media Planning -- Learning about
Available: Copies:
39. 
Cover image for Teaching strategies for quality teaching and learning
Teaching strategies for quality teaching and learning
Teaching strategies for quality teaching and learning
by 
Killen, Roy.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Using problem solving as a teaching strategy -- Using research as a teaching strategy -- Using role play
Available: Copies:
40. 
Cover image for Corporate communication : a guide to theory & practice
Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning
Available: Copies:
41. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New
Available: Copies:
42. 
Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it
Available: Copies:
43. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Part One: Strategy. Creating an Advertising Strategy ; Researching Your Client's Product
Available: Copies:
44. 
Cover image for Corporate communication
Corporate communication
by 
Argenti, Paul A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Develop In-House Capabilities -- Use Outside Counsel Strategically -- Developing an Online Media Strategy
Available: Copies:
45. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
Available: Copies:
46. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
communication, corporate communication, etc. ; in determining and implementing strategy, operations and
Available: Copies:
47. 
Cover image for Mobile marketing : an hour a day
Mobile marketing : an hour a day
by 
Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
-effective strategy can be used successfully by businesses of any size and includes detailed information on legal
Available: Copies:
48. 
Cover image for Project management techniques
Project management techniques
by 
Burke, Rory, 1952-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Project methodology -- Project stakeholder management -- Corporate strategy phases -- Project feasibility
Available: Copies:
49. 
Cover image for Applied strategic marketing
Applied strategic marketing
Applied strategic marketing
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and
Available: Copies:
50. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and
Available: Copies:
51. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.
Available: Copies:
52. 
Cover image for Management principles : a contemporary edition for Africa.
Management principles : a contemporary edition for Africa.
by 
Ngambi, Hellicy Chakosamoto.
Format: 
Books
Publication Date 
2011
Excerpt: 
ethical issues in management, corporate governance, strategy maps, the resource-based view of an
Available: Copies:
53. 
Cover image for Corporate responsibility
Corporate responsibility
by 
Blowfield, Mick.
Format: 
Books
Publication Date 
2011
Excerpt: 
management -- Structuring the corporate responsibility function -- Corporate responsibility as strategy
Available: Copies:
54. 
Cover image for The elements of user experience : user-centered design for the Web and beyond
The elements of user experience : user-centered design for the Web and beyond
by 
Garrett, Jesse James, author, illustrator.
Format: 
Regular print
Publication Date 
2011
Excerpt: 
User experience and why it matters -- Meet the elements -- The strategy plane: product objectives
Available: Copies:
55. 
Cover image for Introduction to business management
Introduction to business management
by 
Du Toit, G. S. (Gawie S.), editor.
Format: 
Books
Publication Date 
2010
Excerpt: 
and management -- pt 3. The functional areas of a business -- pt 4. Business strategy and decision-making.
Available: Copies:
56. 
Cover image for Strategic management : developing sustainability in Southern Africa
Strategic management : developing sustainability in Southern Africa
by 
Louw, Lynette.
Format: 
Books
Publication Date 
2010
Excerpt: 
environment -- Analysing the internal environment -- Business level strategy -- Strategic innovation
Available: Copies:
57. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Applications -- Introduction -- Context for disruptive technologies and applications -- Strategy of disruption
Available: Copies:
58. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
. III Assessing market opportunities -- pt. IV Formulating business marketing strategy -- pt. V
Available: Copies:
59. 
Cover image for Marketing communications : a brand narrative approach
Marketing communications : a brand narrative approach
by 
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics
Available: Copies:
60. 
Cover image for Business model generation : a handbook for visionaries, game changers, and challengers
Business model generation : a handbook for visionaries, game changers, and challengers
by 
Osterwalder, Alexander, author.
Titelbild http://swbplus.bsz-bw.de/bsz322316979cov.htm
Format: 
Books
Publication Date 
2010
Excerpt: 
strategy -- Managing multiple business models -- Business model design process.
Available: Copies:
61. 
Cover image for Business logistics management : a supply chain perspective
Business logistics management : a supply chain perspective
by 
Pienaar, Wessel J.
Format: 
Books
Publication Date 
2009
Excerpt: 
supply chain strategy planning -- Tactical logistics management and supply chain integration -- Financial
Available: Copies:
62. 
Cover image for Operations management
Operations management
by 
Kruger, David.
Format: 
Books
Publication Date 
2009
Excerpt: 
, strategy and management -- Quality management -- Quality tools and techniques -- Supply chain management
Available: Copies:
63. 
Cover image for Research methods for the behavioral sciences
Research methods for the behavioral sciences
by 
Gravetter, Frederick J.
Format: 
Books
Publication Date 
2009
Excerpt: 
correlational research strategy -- 13. The descriptive research strategy -- 14. Single-subject research designs
Available: Copies:
64. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: 
Books
Publication Date 
2008
Excerpt: 
strategy -- Professor Ehrenberg and double jeopardy; or the effect of the brand on the advertising -- The
Available: Copies:
65. 
Cover image for The study skills handbook
The study skills handbook
by 
Cottrell, Stella.
Format: 
Books
Publication Date 
2008
Excerpt: 
.R.E.A.M. strategy for learning -- Working with others -- Research skills -- E-learning, technology and personalised
Available: Copies:
66. 
Cover image for Developing effective assessment in higher Education : a practical guide
Developing effective assessment in higher Education : a practical guide
by 
Bloxham, Sue.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Planning a programme assessment strategy -- Planning the assessment for a module -- Diversifying assessment
Available: Copies:
67. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Management -- Pricing Strategy for Business Markets Business Marketing Communications: Advertising and Sales
Available: Copies:
68. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Creating an advertising strategy -- Researching your client's product -- Understanding consumer
Available: Copies:
70. 
Cover image for Young designers Americas.
Young designers Americas.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015473170&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Diane Bisson -- Blu dot -- Bluelounge -- Brodie Neill -- CCD -- Comma -- Consultants for Design Strategy
Available: Copies:
71. 
Cover image for The writing experiment : strategies for innovative creative writing
The writing experiment : strategies for innovative creative writing
by 
Smith, Hazel, 1950-
Electronic version
E-title
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
strategy. Author from Uni of Canberra.
Available: Copies:
72. 
Cover image for Strategic management : formulation, implementation, and control
Strategic management : formulation, implementation, and control
by 
Pearce, John A.
Format: 
Books
Publication Date 
2005
Excerpt: 
implementation -- Implementing strategy through short-term objectives, functional tactics, reward system, and
Available: Copies:
73. 
Cover image for Market-based management : strategies for growing customer value and profitability
Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many
Available: Copies:
74. 
Cover image for Strategic thinking in tactical times
Strategic thinking in tactical times
by 
DiVanna, Joseph A.
Table of contents http://catdir.loc.gov/catdir/toc/hol051/2003063273.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2003063273.html
Publisher description http://catdir.loc.gov/catdir/description/hol053/2003063273.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Corporate Competency -- Anticipating the competition and understanding market trends -- Devising strategy
Available: Copies:
75. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Marketing Channels and the Role of Intermediaries -- Promotional Strategy and Marketing Communication
Available: Copies:
76. 
Cover image for The study skills handbook
The study skills handbook
by 
Cottrell, Stella.
View resource Web page
Format: 
Books
Publication Date 
2003
Excerpt: 
.R.E.A.M (creative, reflective, effective, active, motivated) strategy for learning -- Working with others
Available: Copies:
77. 
Cover image for Leading the revolution : how to thrive in turbulent times by making innovation a way of life
Leading the revolution : how to thrive in turbulent times by making innovation a way of life
by 
Hamel, Gary.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
End of progress -- Facing up to strategy decay -- Business concept innovation -- Be your own seer
Available: Copies:
78. 
Cover image for The brand marketing book : creating, managing, and extending the value of your brand
The brand marketing book : creating, managing, and extending the value of your brand
by 
Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format: 
Books
Publication Date 
2000
Excerpt: 
in today's competitive global marketplace by creating an effective, integrated strategy involving
Available: Copies:
79. 
Cover image for Pandemic
Pandemic
Pandemic
by 
Leacock, Matt
Format: 
Books
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strategy to mesh with their specialists' strengths in order to conquer the diseases. For example, the
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