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1. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing channels and platforms -- Part Five Measurement and evaluation -- 19 Evaluation of
Available: Copies:
2. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
of the customer journey, from initial awareness through evaluation, transaction, servicing, and
Available: Copies:
3. 
Cover image for Interaction design : beyond human-computer interaction
Interaction design : beyond human-computer interaction
by 
Sharp, Helen, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Mental Models; 4.3.2 Gulfs of Execution and Evaluation; 4.3.3. Information Processing; 4.3.4 Distributed
Available: Copies:
4. 
Cover image for The basics of social research
The basics of social research
by 
Babbie, Earl R., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Unobtrusive research -- Evaluation research -- Part four. Analysis of data. Qualitative data analysis
Available: Copies:
5. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
, including: International advertising Campaign evaluation The changing role of media planning in agencies, to
Available: Copies:
6. 
Cover image for Creative research methods in the social sciences : a practical guide
Creative research methods in the social sciences : a practical guide
by 
Kara, Helen, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Informal and formal research -- Evaluation research -- Conclusion -- Two. Creative research methods in
Available: Copies:
7. 
Cover image for A guide to project management
A guide to project management
A guide to project management
by 
Van der Waldt, Gerrit, 1965- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
evaluation questions and answers -- Section B : Group activities and exercises.
Available: Copies:
8. 
Cover image for Understanding your users : a practical guide to user research methods
Understanding your users : a practical guide to user research methods
by 
Courage, Catherine, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Surveys -- Card sorting -- Focus groups -- Field studies -- Evaluation methods -- Wrapping up.
Available: Copies:
9. 
Cover image for Introduction to social research : quantitative & qualitative approaches
Introduction to social research : quantitative & qualitative approaches
by 
Punch, Keith.
Companion website http://www.sagepub.co.uk/punch3e
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Mixed methods and evaluation -- Research writing.
Available: Copies:
10. 
Cover image for Technical sourcebook for designers
Technical sourcebook for designers
by 
Lee, Jaeil, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
, and fit evaluation, all in the context of meeting the needs of the target consumer with cost
Available: Copies:
11. 
Cover image for Research in practice : applied methods for the social sciences
Research in practice : applied methods for the social sciences
Research in practice : applied methods for the social sciences
by 
Terre Blanche, M. J. (Martin J.)
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Section 4: Research in applied contexts. Jobs and careers in social research -- Programme evaluation
Available: Copies:
12. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
Measuring marketing : 110+ key metrics every marketer needs
Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Evaluation.
Available: Copies:
13. 
Cover image for Fundamentals of social research methods : an African perspective
Fundamentals of social research methods : an African perspective
by 
Bless, Claire.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670767&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Project monitoring and evaluation -- Research planning and design -- Sampling -- Data Collection: Basic
Available: Copies:
14. 
Cover image for Collecting and interpreting qualitative materials
Collecting and interpreting qualitative materials
by 
Denzin, Norman K.
Format: 
Books
Publication Date 
2013
Excerpt: 
interpretation, evaluation, and presentation -- Qualitative research, science and government : evidence, criteria
Available: Copies:
15. 
Cover image for Professional practice for interior designers
Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
; Compensation and fringe benefits ; The performance evaluation ; The employee handbook ; Mentoring ; Sexual
Available: Copies:
16. 
Cover image for The design of everyday things
The design of everyday things
by 
Norman, Donald A., author.
http://lib.myilibrary.com/browse/open.asp?id=574528&entityid=https://idp.brunel.ac.uk/entity
Format: 
Books
Publication Date 
2013
Excerpt: 
things: the gulfs of execution and evaluation; The seven stages of action; Human thought: Mostly
Available: Copies:
17. 
Cover image for Creating a successful fashion collection
Creating a successful fashion collection
Creating a successful fashion collection
by 
Faerm, Steven.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1506/2011937051-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1506/2011937051-d.html
Format: 
Books
Publication Date 
2012
Excerpt: 
; Final presentation and evaluation -- Maximizing your portfolio : Optimum portfolio presentation ; The
Available: Copies:
18. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- pt. Six Monitoring, Evaluation, and Control -- 18. Measuring the Effectiveness of the Promotional
Available: Copies:
19. 
Cover image for The Sage handbook of qualitative research
The Sage handbook of qualitative research
by 
Denzin, Norman K.
Table of contents http://catdir.loc.gov/catdir/toc/fy12pdf01/2010052892.html
Format: 
Books
Publication Date 
2011
Excerpt: 
composition and evaluation / Evaluation as a relationally responsible practice / The future of qualitative
Available: Copies:
20. 
Cover image for Research methodology : a step-by-step guide for beginners
Research methodology : a step-by-step guide for beginners
by 
Kumar, Ranjit.
Format: 
Books
Publication Date 
2011
Excerpt: 
research report -- 18. Research methodology and practice evaluation -- Appendix : Developing a research
Available: Copies:
21. 
Cover image for Research at grass roots : for the social sciences and human services professions
Research at grass roots : for the social sciences and human services professions
by 
De Vos, A. S.
Format: 
Books
Publication Date 
2011
Excerpt: 
research report -- Types of research. Mixed methods research -- Evaluation research -- Intervention
Available: Copies:
22. 
Cover image for Interaction design : beyond human-computer interaction
Interaction design : beyond human-computer interaction
by 
Rogers, Yvonne.
Cover image http://catalogimages.wiley.com/images/db/jimages/9780470665763.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
evaluation framework -- 14. Evaluation Studies: From Controlled to Natural Settings -- 15. Evaluation
Available: Copies:
23. 
Cover image for Technical sourcebook for designers
Technical sourcebook for designers
Technical sourcebook for designers
by 
Lee, Jaeil.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1315/2008941047-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1315/2008941047-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1315/2008941047-d.html
Format: 
Books
Publication Date 
2010
Excerpt: 
, seasonal fashion trends, garment construction, and fit evaluation, all in the context of meeting the needs
Available: Copies:
24. 
Cover image for Critical reasoning and the art of argumentation
Critical reasoning and the art of argumentation
by 
Van den Berg, M. E. S.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Evaluating arguments -- Applying your knowledge and skills to the evaluation of arguments -- Constructing
Available: Copies:
25. 
Cover image for Research methods for the behavioral sciences
Research methods for the behavioral sciences
by 
Gravetter, Frederick J.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- 15. Statistical evaluation of data -- 16. Writing an APA-Style research report -- Appendices. A
Available: Copies:
26. 
Cover image for Creative advertising : ideas and techniques from the world's best campaigns
Creative advertising : ideas and techniques from the world's best campaigns
Creative advertising : ideas and techniques from the world's best campaigns
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2008
Excerpt: 
! -- 1.12. Idea evaluation and selection : from three hundred to three -- 1.13. Implementation : turning
Available: Copies:
27. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.
Available: Copies:
28. 
Cover image for Developing effective assessment in higher Education : a practical guide
Developing effective assessment in higher Education : a practical guide
by 
Bloxham, Sue.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Education, Higher -- Great Britain -- Evaluation.
Available: Copies:
29. 
Cover image for Learning in groups : a handbook for face-to-face and online environments
Learning in groups : a handbook for face-to-face and online environments
Learning in groups : a handbook for face-to-face and online environments
by 
Jaques, David.
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780203016459
Table of contents http://catdir.loc.gov/catdir/toc/ecip0616/2006021872.html
Format: 
Books
Publication Date 
2007
Excerpt: 
-- the role of tutor and e-moderator -- Learning groups in context -- Assessing and evaluation with
Available: Copies:
30. 
Cover image for Eero Saarinen : an architecture of multiplicity
Eero Saarinen : an architecture of multiplicity
by 
Román, Antonio.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0738/2002014785-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0722/2002014785-d.html
Format: 
Books
Publication Date 
2003
Excerpt: 
finally corrects this slight of history. The first critical evaluation of the architect's work in more
Available: Copies:
31. 
Cover image for Marketing ROI : the path to campaign, customer, and corporate profitability
Marketing ROI : the path to campaign, customer, and corporate profitability
by 
Lenskold, James.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Capital investments -- Evaluation.
Available: Copies:
32. 
Cover image for Software project management
Software project management
by 
Hughes, Bob.
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001036756.html
Sample text http://catdir.loc.gov/catdir/samples/random045/2001036756.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2001036756.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0832/2001043854-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0832/2001043854-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Project evaluation -- Selection of an appropriate project approach -- Software effort estimation
Available: Copies:
33. 
Cover image for Design renaissance : selected papers from the International Design Congress, Glasgow, Scotland
Design renaissance : selected papers from the International Design Congress, Glasgow, Scotland
by 
International Design Conference (1993 : Glasgow, Scotland)
Format: 
Books
Publication Date 
1994
Excerpt: 
Design -- Évaluation -- Congrès.
Available: Copies:
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