14 Results Found
00000000000000IIE
by
Posner, Harriet, author.
Format:
Books
Publication Date
2015
Excerpt:
digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness
2.
by
Piotrowski, Christine M., 1947-
Format:
Books
Publication Date
2013
Excerpt:
analysis ; Marketing plan -- Promotional basics : Promotion ; Public relations ; Publicity ; Press release
3.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012
Excerpt:
Publicity -- Advantages and Disadvantages of Publicity -- Measuring the Effectiveness of Publicity
4.
by
Johnson, Michael, 1964-
Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm
Format:
Books
Publication Date
2012
Excerpt:
Publicité.
5.
by
Kleiman, Jessica.
Format:
Books
Publication Date
2011
Excerpt:
Publicity.
by
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format:
Books
Publication Date
2010
Excerpt:
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
7.
by
Ouwersloot, Hans.
Format:
Books
Publication Date
2008
Excerpt:
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
8.
by
Diamond, Jay.
Format:
Books
Publication Date
2008
Excerpt:
sources for retailers -- The fashion retailer -- Advertising, special events, publicity, and visual
9.
by
Pipes, Alan.
Format:
Books
Publication Date
2007
Excerpt:
technical illustrations and exploded/assembly diagrams used for publicity and instructing the end user in
10.
by
Felton, George, 1947-
Format:
Books
Publication Date
2006
Excerpt:
Publicité
11.
by
Zyman, Sergio.
Format:
Books
Publication Date
2003 2002
Excerpt:
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity
12.
by
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format:
Books
Publication Date
2002
Excerpt:
Agences de publicité -- Gestion -- Cas, Études de.
13.
by
Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format:
Books
Publication Date
2000
Excerpt:
advertising, marketing, publicity, and research. Case studies of successful brands that are now household
by
Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Format:
Books
Publication Date
1999
Excerpt:
Credo: Overcommit. The Seventh Credo: Use Advertising and Publicity as a High-Leverage Asset. The Eighth