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1. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital
Available: Copies:
2. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct
Available: Copies:
by 
Gowar, H. R. (Humphrey Robert), author.
Format: 
Books
Publication Date 
2018
Excerpt: 
receipts cycle : sales, debtors, cash and cash at bank -- Payroll and personnel cycle -- The acquisition
Available: Copies:
by 
Andrews, J. Craig, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Sales promotion -- Textbooks.
Available: Copies:
by 
Ching, Francis D. K., 1943- author, illustrator.
Format: 
Books
Publication Date 
2018
Excerpt: 
"Sales handles - In Frank's distinctive graphic style, over 1500 hand drawings reinforce the
Available: Copies:
6. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion
Available: Copies:
7. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
Available: Copies:
8. 
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
by 
Smith, Kerry, 1963- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
have turned to face-to-face "experiences" are generating billions in sales, expanding customer reach
Available: Copies:
9. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
radio -- 14. Media planning: advertising and IBP in digital and social media -- 15. Sales promotion
Available: Copies:
10. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-Store Media -- Social Media -- Direct Response -- Alternative Media -- Gaming -- Ethnic Media -- Sales
Available: Copies:
11. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness
Available: Copies:
12. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
Available: Copies:
13. 
Cover image for Corporate communication
by 
Argenti, Paul A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Opinions -- Who Uses Corporate Advertising and Why? -- Increase Sales -- Create a Stronger Reputation
Available: Copies:
14. 
Cover image for Fashion entrepreneur : starting your own fashion business
by 
Burke, Sandra.
Format: 
Books
Publication Date 
2013
Excerpt: 
, raising finance, sales and marketing, and the small business management skills needed to run a creative
Available: Copies:
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Sales promotion.
Available: Copies:
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.
Available: Copies:
17. 
Cover image for The graphic designer's business survival guide
by 
Daniels, Lawrence J., 1942-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Sales : an unavoidable reality -- Absorb like a sponge -- The importance of taking a worldview -- Self
Available: Copies:
18. 
Cover image for Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; The sales contract ; Electronic agreements and signatures ; Sales on approval ; Title ; Risk
Available: Copies:
19. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Sales promotion.
Available: Copies:
20. 
Cover image for UnMarketing : stop marketing. Start engaging
by 
Stratten, Scott.
Format: 
Books
Publication Date 
2012
Excerpt: 
BUSINESS & ECONOMICS -- Sales & Selling.
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Sales promotion -- South Africa.
Available: Copies:
by 
Brannon, Evelyn L.
Format: 
Books
Publication Date 
2010
Excerpt: 
; The look : design concepts and style direction -- Marketplace dynamics. Consumer research ; Sales
Available: Copies:
24. 
Cover image for Fashion entrepreneur : starting your own fashion business
by 
Burke, Sandra.
Format: 
Books
Publication Date 
2008
Excerpt: 
, writing business plans, raising finance, sales and marketing, and the small business management skills
Available: Copies:
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
Available: Copies:
26. 
Cover image for Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2007
Excerpt: 
Management -- Pricing Strategy for Business Markets Business Marketing Communications: Advertising and Sales
Available: Copies:
27. 
Cover image for Re-imagine!
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2006 2003
Excerpt: 
" -- Boss work : heroes, demos, stories -- Bringing WOW work to fruition : the Sales25 -- Re-imagining the
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2005
Excerpt: 
Sales management.
Available: Copies:
29. 
Cover image for Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
reliable sales forecast or simply want to justify a marketing budget, Marketing Payback will help you to
Available: Copies:
by 
Ambler, Tim.
Format: 
Books
Publication Date 
2003
Excerpt: 
will reap the best outcome and sales.
Available: Copies:
by 
Dorrian, A. P. (A. Paul)
Format: 
Books
Publication Date 
1998
Excerpt: 
Practical segmentation World-class advertising Innovative sales and marketing World-class service
Available: Copies:
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