options while interactive case studies bridge today's technology and strategy. Use It activities, give

marketing research -- Designing the tourism and hospitality marketing strategy -- 5. Tourism and hospitality

-- Planning and organising a CRM strategy -- Implementing customer relationship management in an organisation

management organization -- Category strategy development -- Supplier evaluation and selection -- Supplier

-- Using problem solving as a teaching strategy -- Using research as a teaching strategy -- Using role play

collaboration -- Requirements life cycle management -- Strategy analysis -- Requirements analysis and design

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

Applications -- Introduction -- Context for disruptive technologies and applications -- Strategy of disruption