Essentials of marketing research

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Title:

Author:

Zikmund, William G.

ISBN:

9781439080900

Personal Author:

Zikmund, William G.

Edition:

4th ed.

Publication Information:

Australia ; United States : South-Western Cengage Learning, c2010.

Physical Description:

xix, 436 p. : col. ill. ; 28 cm.

Subject Term:

Marketing research.

Added Author:

Babin, Barry J.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:MSA-RES	33168023696087	658.83 Z68E 2010	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168023696160	658.83 Z68E 2010	3	Searching... Unknown
Searching... 1:IIEMSA	1:MSA-RES	33168023696202	658.83 Z68E 2010	4	Searching... Unknown
Searching... 1:IIEMSA	1:MSA-RES	33168023696244	658.83 Z68E 2010	5	Searching... Unknown
Searching... 1:IIEMSA	1:MSA-RES	33168023694892	658.83 Z68E 2010	6	Searching... Unknown
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Searching... 1:IIEMSA	1:GEN-BOOK	33168025492600	658.83 Z68E 2010	10	Searching... Unknown
Searching... 1:IIEMSA	1:MSA-RES	33168025492725	658.83 Z68E 2010	11	Searching... Unknown
Searching... 1:IIEMSA	1:MSA-RES	33168025493152	658.83 Z68E 2010	12	Searching... Unknown
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Searching... 1:IIEMSA	1:MSA-RES	33168025493038	658.83 Z68E 2010	14	Searching... Unknown
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Searching... 1:IIEMSA	1:MSA-RES	33168025492766	658.83 Z68E 2010	19	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168023696129	658.83 Z68E 2010	20	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168023694934	658.83 Z68E 2010	21	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025492683	658.83 Z68E 2010	22	Searching... Unknown
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Searching... 1:IIEMSA	1:GEN-BOOK	33168025492568	658.83 Z68E 2010	24	Searching... Unknown

The organization of this title follows the logic of the marketing research process. The book begins by discussing the scope of marketing research, and provides an overview of problem definition and the marketing research process.

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