Title:
Effective crisis communication : moving from crisis to opportunity
Author:
Ulmer, Robert R., 1969- author.
ISBN:
9781071852392
Personal Author:
Edition:
Fifth edition.
Physical Description:
xv, 248 pages : illustrations ; 23 cm
General Note:
Previous edition: 2019.
Contents:
The conceptual foundation -- Defining crisis communication -- Understanding crisis communication theory and practice -- The lessons and practical application -- Lessons on effective crisis communication -- Applying the lessons to produce effective crisis communication -- Lessons on managing crisis uncertainty effectively -- Applying the lessons for managing crisis uncertainty effectively -- Lessons on effective crisis leadership -- Applying the lessons for developing effective crisis leadership -- The opportunities -- Learning through failure -- Risk communication -- Responding to the ethical demands of crisis -- Facilitating renewal through effective crisis communication.
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