Title:
Sell6 : trust-based professional selling
Author:
Ingram, Thomas N., author.
ISBN:
9781337407939
9781337408004
Personal Author:
Edition:
[Sixth edition].
Student edition.
Physical Description:
1 volume (various pagings) : illustrations (chiefly color) ; 28 cm.
Contents:
Overview of personal selling -- Building trust and sales ethics -- Understanding buyers -- Communication skills -- Strategic prospecting and preparing for sales dialogue -- Planning sales dialogues and presentations -- Sales dialogue : creating and communicating value -- Addressing concerns and earning commitment -- Expanding customer relationships -- Adding value : self-leadership and teamwork.
Abstract:
Through ongoing research into students' workflows and preferences, Ingram/LaForge/Avila/Schwepker/William's SELL, 6th Edition from 4LTR Press offers multiple options including an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience--all at an affordable price. With MindTap, students can access their course materials and study tools anytime, and on most devices -- Provided by the publisher.
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