Leadership perspectives

Environmental leadership : a reference handbook

Leadership in nonprofit organizations : a reference handbook

Is game simulation adding value towards brand management and leadership in adolescents?

Gender and women's leadership : a reference handbook

Let Africa lead : African transformational leadership for 21st century business

Context planning and channel innovation : reading pack

Brand strategy 3 : reading pack.

Principles of innovation : reading pack.

Introduction to creative development : reading pack.

Art and design theory and research 3

Measuring consumer attitude towards Lays Stax

Mountain Valley Farm's brand development

The country of origin effect on Proudly South African FMCG products

Whose YouTube : a postmodern perspective & corporate power?

Kasi business uplifting ourselves

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

Social media and best practice : the consumer-brand relationship

An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image

What women want : do car brands really know how to engage with black females?

Beyond celebrity endorsement

Stilettos : decorating the stiletto

The lonely generation

Forms of post-modern design

Emotional branding : love it or hate it

The siren call of Obama : a gendered rhetorical analysis of Barak Obama's an 'American Promise' and 2009 inauguration speech

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

How Nike did it : Nike sparking innovations through empathic design : a case study

Brand spaces : the logo of experience

Age of attraction : the discourse surrounding paedophilia in the Internet age

Heterotopic spaces in Johannesburg : a spatial exploration of the city and consumerism

Putting the Orlando back into Pirates

Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypes

Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

The impact world trends have on the colours we consume

Grassroot gumption : an exploration of branding insights gained from the social sector

Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

The effects of heritage, memory, and identity in brand South Africa

Has the cork become a Kroc?

Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship

Does the construct of cities individual branding (brand image) impact on the building of a reputation within global community?

Crisis communication

A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brand

Investigating branding to a non-professional sporting environment, specifically pertaining to golf

Poll positioning

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

Is a bird on the shelf worth bucks for the brand?

Organisational behaviour : a contemporary South African perspective