Search Results for Consumer behavior.

1.

Consumer behavior

by

Schiffman, Leon G., author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior / Schiffman, Leon G., author.

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2.

Consumer behavior

by

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Consumer behavior / Schiffman, Leon G.

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3.

Consumer behavior

by

Blackwell, Roger D.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior / Blackwell, Roger D.

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4.

Consumer behavior

by

Berkman, Harold W.

Format:

Books

Publication Date

1997

Excerpt:

Consumer behavior / Berkman, Harold W.

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5.

Consumer behavior

by

Schiffman, Leon G. (DE-588)154336181

Inhaltsverzeichnis

Format:

Books

Publication Date

2015

Excerpt:

Consumer behavior / Schiffman, Leon G. (DE-588)154336181

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6.

Consumer behavior : building marketing strategy

by

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Consumer behavior : building marketing strategy / Hawkins, Del I.

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7.

Consumer behaviour

by

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

Consumer behaviour / Cant, M. C. (Michael Colin), 1957-

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8.

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

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9.

Consumer Behaviour : a South African perspective

by

Yathika Gowpall & Carinda Williams

Format:

Books

Publication Date

2023

Excerpt:

Consumer Behaviour : a South African perspective / Yathika Gowpall & Carinda Williams

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10.

Consumer behaviour : a South African perspective

by

Gowpall, Yathika, editor.

Format:

Books

Publication Date

2023

Excerpt:

Consumer behaviour : a South African perspective / Gowpall, Yathika, editor.

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11.

Consumer Behaviour 5th

by

Roberts-Lombard, Mornay

Format:

Books

Publication Date

2022

Excerpt:

Consumer Behaviour 5th Roberts-Lombard, Mornay

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12.

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value

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13.

Design for behaviour change : theories and practices of designing for change

by

Niedderer, Kristina, editor.

Format:

Books

Publication Date

2020 2018

Excerpt:

Consumer behavior.

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14.

Consumer behaviour.

by

Sethna, Zubin, author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behaviour. Sethna, Zubin, author.

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15.

The age of surveillance capitalism : the fight for a human future at the new frontier of power

by

Zuboff, Shoshana, 1951- author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior -- Data processing.

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16.

Handbook of research on gender and marketing

by

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior.

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17.

Microeconomics

by

Pindyck, Robert S., VerfasserIn.

Format:

Books

Publication Date

2017

Excerpt:

, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and

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18.

Consumer Behaviour 4e

by

Roberts-Lombard, Mornay

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Consumer Behaviour 4e Roberts-Lombard, Mornay

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19.

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

by

Warren, Andrew

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research

Available: Copies:

20.

Marketing for hospitality and tourism

by

Kotler, Philip, author.

Format:

Books

Publication Date

2017

Excerpt:

markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing

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21.

The psychology of advertising

by

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2016

Excerpt:

Consumers -- Attitudes.

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22.

Advertising and integrated brand promotion

by

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation

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23.

Microeconomics

by

Pindyck, Robert S., author.

Format:

Books

Publication Date

2015

Excerpt:

, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and

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24.

Alcohol affair : the influence of experiential marketing on purchase behaviour

by

Matsolo, Sibongiseni.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumer behavior.

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25.

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

by

Shier, James.

Format:

Manuscript

Publication Date

2015

Excerpt:

consumer behaviour in South Africa / Shier, James.

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26.

Consumer behaviour

by

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Consumer behaviour / Parumasur, Sanjana Brijball, editor.

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27.

Principles of marketing

by

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

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28.

Cover image for Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

by

Burger, Wouter.

Format:

Manuscript

Publication Date

2014

Excerpt:

-directed consumer behaviour focussing on the financial services industry / Burger, Wouter.

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29.

Fashion Branding and Consumer Behaviors : Scientific Models

by

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.

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30.

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

by

Hendricks, Erin.

Format:

Manuscript

Publication Date

2014

Excerpt:

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials /

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31.

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the

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32.

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Process and Consumer Behavior -- 7 The Role of Persuasion in Intergrated Marketing Communications -- 8

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33.

Microeconomics

by

Pindyck, Robert S.

Format:

Books

Publication Date

2013

Excerpt:

, consumers, and competitive -- Consumer behavior -- Individual and market demand -- Uncertainty and consumer

Available: Copies:

34.

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

by

Marais, Erika.

Format:

Manuscript

Publication Date

2013

Excerpt:

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed

Available: Copies:

35.

The design of everyday things

by

Norman, Donald A., author.

http://lib.myilibrary.com/browse/open.asp?id=574528&entityid=https://idp.brunel.ac.uk/entity

Format:

Books

Publication Date

2013

Excerpt:

in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the

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36.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Consumer behavior.

Available: Copies:

37.

Consumer behaviour

by

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

Consumer behaviour / Parumasur, Sanjana Brijball.

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38.

Cover image for The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

by

Adie, Lauren Amy.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior.

Available: Copies:

39.

Marketing for hospitality and tourism

by

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer

Available: Copies:

40.

Marketing management : a strategic decision-making approach

by

Mullins, John W. (John Walker)

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html

Format:

Books

Publication Date

2008

Excerpt:

. Understanding consumer buying behavior -- ch. 5. Understanding organizational markets and buying behavior -- ch

Available: Copies:

41.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

marketing communication organizations -- 4. Perspectives on consumer behavior -- Tart Three. Analyzing the

Available: Copies:

42.

The culture code : an ingenious way to understand why people around the world buy and live as they do

by

Rapaille, Clotaire.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior -- Psychological aspects.

Available: Copies:

43.

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

behavior -- Analyzing the marketplace -- Defining strategic approaches -- Developing the creative brief

Available: Copies:

44.

Marketing for hospitality and tourism

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational

Available: Copies:

45.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

by

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

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46.

Internet marketing : readings and online resources

by

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications

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47.

Emotional branding : the new paradigm for connecting brands to people

by

Gobé, Marc.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html

Format:

Books

Publication Date

2001

Excerpt:

Consumers' preferences.

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48.

Truth, lies, and advertising : the art of account planning

by

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic

Available: Copies:

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