strategy: Creating value for target customers -- Products, services, and brands: Building customer value

Customer relations -- Management.

Customer relations.

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

Customer relations -- Management.

customers and communicating customer value and advertising -- Promoting products : public relations and

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

-- Good customer relations and telephone etiquette -- Mass communication.

Customer Value -- 2. Company and Marketing Strategy: Partnering to Build Customer Relationships -- Part II

Customer relations -- Management.

-- Good customer relations and telephone etiquette -- Mass communication.--Business plans, Business

relations, marketing, and leadership / Gillis, Tamara L.

Public relations strategy / Oliver, Sandra.

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and

customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet

Demand -- Part III. Connecting with Customers: Chapter 5 -- Creating Customer Value, Satisfaction

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

-- Reaching the customer -- Marketing communications and ICT applications -- Distributing travel and tourism

brand image, enhance customer relations, and create entirely new distribution channels for products and