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1. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Customer services -- Management.
Available: Copies:
2. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
strategy: Creating value for target customers -- Products, services, and brands: Building customer value
Available: Copies:
3. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
communication management -- Digital marketing -- Customer value and retention -- People, processes and physical
Available: Copies:
4. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies:
5. 
Cover image for Business analysis.
Business analysis.
Business analysis.
by 
Paul, Debra, editor.
Image http://www.booksonix.co.uk/bcs/9781780175102.jpg
Format: 
Books
Publication Date 
2020
Excerpt: 
stakeholders, improving processes and defining requirements. New topics in this edition include the service
Available: Copies:
6. 
Cover image for Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services
Available: Copies:
7. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Customer services -- Management.
Available: Copies:
8. 
Cover image for Marketing 4.0 : moving from traditional to digital
Marketing 4.0 : moving from traditional to digital
Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
products and personal services, and Marketing 4.0 maps out and authoritative approach to taking customers
Available: Copies:
9. 
Cover image for The law of banking and payment in South Africa
The law of banking and payment in South Africa
The law of banking and payment in South Africa
by 
Sharrock, Robert.
Format: 
Books
Publication Date 
2016
Excerpt: 
system -- The bank-customer relationship -- Miscellaneous banking services -- Payment -- Payment systems
Available: Copies:
10. 
Cover image for The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com
The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com
The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com
by 
Landsberg, Calvin.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
The relationship between service qualities and customer loyalty on aa e-commerce website amongst
Available: Copies:
12. 
Cover image for Supply chain management : strategy, planning, and operation
Supply chain management : strategy, planning, and operation
Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2016
Excerpt: 
Customer services -- Management.
Available: Copies:
13. 
Cover image for A guide to service desk concepts
A guide to service desk concepts
by 
Knapp, Donna, author.
https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2281846&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Computer service industry -- Customer services.
Available: Copies:
14. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New
Available: Copies:
15. 
Cover image for Fundamentals of selling : customers for life through service
Fundamentals of selling : customers for life through service
Fundamentals of selling : customers for life through service
by 
Futrell, Charles.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-d.html
Format: 
Books
Publication Date 
2014
Excerpt: 
Fundamentals of selling : customers for life through service / Futrell, Charles.
Available: Copies:
16. 
Cover image for Customer service
Customer service
Customer service
by 
Cant, M. C. (Michael Colin), 1957-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944639&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Customer service / Cant, M. C. (Michael Colin), 1957-
Available: Copies:
17. 
Cover image for Supply chain management : strategy, planning, and operation
Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Customer services -- Management.
Available: Copies:
18. 
Cover image for Service management : an integrated approach
Service management : an integrated approach
by 
Looy, Bart van.
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
Service management : an integrated approach / Looy, Bart van.
Available: Copies:
19. 
Cover image for A guide to service desk concepts
A guide to service desk concepts
by 
Knapp, Donna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Computer industry -- Customer services -- Management.
Available: Copies:
20. 
Cover image for The art of client service
The art of client service
The art of client service
by 
Solomon, Robert.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer services.
Available: Copies:
22. 
Cover image for Introduction to help desk concepts and skills
Introduction to help desk concepts and skills
Introduction to help desk concepts and skills
by 
Sanderson, Susan M.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Computer industry -- Customer services -- Management.
Available: Copies:
23. 
Cover image for Internet marketing : readings and online resources
Internet marketing : readings and online resources
Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format: 
Books
Publication Date 
2001
Excerpt: 
brand image, enhance customer relations, and create entirely new distribution channels for products and
Available: Copies:
24. 
Cover image for Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Advertising agencies -- Customer services -- United States.
Available: Copies:
25. 
Cover image for Managing facilities
Managing facilities
Managing facilities
by 
Jones, Christine, MIMgt. MHCIMA.
Publisher description http://catdir.loc.gov/catdir/description/els033/98111564.html
Table of contents http://catdir.loc.gov/catdir/toc/els032/98111564.html
Format: 
Books
Publication Date 
1998
Excerpt: 
services operation delivery system -- Investing in staff -- Monitoring and controlling service provision
Available: Copies:
26. 
Cover image for Services marketing
Services marketing
Services marketing
by 
Lovelock, Christopher H.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1996
Excerpt: 
Services marketing / Lovelock, Christopher H.
Available: Copies:
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