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1. 
Cover image for The digital media handbook
The digital media handbook
The digital media handbook
by 
Dewdney, Andrew, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
The digital media handbook / Dewdney, Andrew, author.
Available: Copies:
2. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
Available: Copies:
4. 
Cover image for An introduction to digital media for business communications (student manual) lesson 23 - 39. Book B
An introduction to digital media for business communications (student manual) lesson 23 - 39. Book B
An introduction to digital media for business communications (student manual) lesson 23 - 39. Book B
by 
Ashwin, S.
Format: 
Books
Publication Date 
2011
Excerpt: 
An introduction to digital media for business communications (student manual) lesson 23 - 39. Book
Available: Copies:
5. 
Cover image for An introduction to digital media for business communications (student manual) lesson 1-22. Book A
An introduction to digital media for business communications (student manual) lesson 1-22. Book A
An introduction to digital media for business communications (student manual) lesson 1-22. Book A
by 
Ashwin, S.
Format: 
Books
Publication Date 
2011
Excerpt: 
An introduction to digital media for business communications (student manual) lesson 1-22. Book A /
Available: Copies:
6. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
Available: Copies:
8. 
Cover image for DigiMarketing : the essential guide to new media & digital marketing
DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
DigiMarketing : the essential guide to new media & digital marketing / Wertime, Kent.
Available: Copies:
9. 
Cover image for Journalism in the digital age : theory and practice for broadcast, print and on-line media
Journalism in the digital age : theory and practice for broadcast, print and on-line media
Journalism in the digital age : theory and practice for broadcast, print and on-line media
by 
Herbert, John, 1942-
Table of contents http://catdir.loc.gov/catdir/toc/els033/99045337.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99045337.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Journalism in the digital age : theory and practice for broadcast, print and on-line media /
Available: Copies:
10. 
Cover image for Digital advertising
Digital advertising
Digital advertising
by 
Gowpall, Yathika.
Format: 
Books
Publication Date 
2024
Excerpt: 
Digital media.
Available: Copies:
11. 
Cover image for Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and
Available: Copies:
12. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne
Available: Copies:
13. 
Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by 
Rowles, Daniel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /
Available: Copies:
14. 
Cover image for Public Relations: principles and practice
Public Relations: principles and practice
Public Relations: principles and practice
by 
Dalla Pria, Madel.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html
Format: 
Books
Publication Date 
2021
Excerpt: 
: Theories and techniques; Chapter 5; Global PR communication; Chapter 6: Digital communication strategies
Available: Copies:
15. 
Cover image for The psychology of advertising
The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro
Available: Copies:
16. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in
Available: Copies:
17. 
Cover image for Understanding digital societies
Understanding digital societies
Understanding digital societies
by 
Perriam, Jessamy, editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
Understanding digital societies / Perriam, Jessamy, editor.
Available: Copies:
18. 
Cover image for Business communication today
Business communication today
Business communication today
by 
Bovée, Courtland L., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports
Available: Copies:
19. 
Cover image for Gender and popular culture
Gender and popular culture
by 
Milestone, Katie, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Sex role in mass media.
Available: Copies:
20. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating
Available: Copies:
21. 
Cover image for Consumer behaviour.
Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
consumer behavior and features coverage of social media, digital consumption and up to date marketing
Available: Copies:
22. 
Cover image for Media studies : critical African and decolonial approaches
Media studies : critical African and decolonial approaches
Media studies : critical African and decolonial approaches
by 
Chiumbu, Sarah, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Media studies : critical African and decolonial approaches / Chiumbu, Sarah, editor.
Available: Copies:
23. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Van Heerden, Neels, 1957-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion
Available: Copies:
24. 
Cover image for Digital you : real personal branding in the virtual age
Digital you : real personal branding in the virtual age
by 
Arruda, William, 1961- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital you : real personal branding in the virtual age / Arruda, William, 1961- author.
Available: Copies:
25. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
26. 
Cover image for The craft of criticism : critical media studies in practice
The craft of criticism : critical media studies in practice
by 
Kackman, Michael, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
The craft of criticism : critical media studies in practice / Kackman, Michael, editor.
Available: Copies:
27. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
: low-involvement brands -- Brand innovation and digital media -- Brand portfolio management -- People
Available: Copies:
28. 
Cover image for Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
by 
Cunningham, Nicole.
Format: 
Books
Publication Date 
2018
Excerpt: 
. Branding decisions -- 16. Digital media marketing -- 17. Integrated marketing communication -- 18. Business
Available: Copies:
29. 
Cover image for Critical media literacy and fake news in post-truth America
Critical media literacy and fake news in post-truth America
Critical media literacy and fake news in post-truth America
by 
Goering, Christian Z., editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Critical media literacy and fake news in post-truth America / Goering, Christian Z., editor.
Available: Copies:
30. 
Cover image for Fake news : falsehood, fabrication and fantasy in journalism
Fake news : falsehood, fabrication and fantasy in journalism
Fake news : falsehood, fabrication and fantasy in journalism
by 
McNair, Brian, 1959- author.
This book was purchased using Patron Driven Acquisition: click here to find out more
Format: 
Books
Publication Date 
2018
Excerpt: 
Disruptions: studies in digital journalism
Available: Copies:
31. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
32. 
Cover image for Interactive narratives and transmedia storytelling : creating immersive stories across new media platforms
Interactive narratives and transmedia storytelling : creating immersive stories across new media platforms
Interactive narratives and transmedia storytelling : creating immersive stories across new media platforms
by 
McErlean, Kelly, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Interactive narratives and transmedia storytelling : creating immersive stories across new media
Available: Copies:
33. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
media: news media tactics: Strategy for earned media; Media use and credibility; Newspaper; News blog
Available: Copies:
34. 
Cover image for Exploring public relations : global strategic communication
Exploring public relations : global strategic communication
Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and
Available: Copies:
35. 
Cover image for Southern Africa
Southern Africa
by 
Ham, Anthony, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
guidebooks to every destination, an award-winning website, mobile and digital travel products, and a
Available: Copies:
36. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R
Available: Copies:
37. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
and experiences, and public relations -- Managing digital communications: online, social media, and
Available: Copies:
39. 
Cover image for Business writing today : a practical guide
Business writing today : a practical guide
by 
Canavor, Natalie, 1942- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
the digital realm of email, social networking, and social media strategies.
Available: Copies:
40. 
Cover image for Teachers discovering computers : integrating technology in a changing world
Teachers discovering computers : integrating technology in a changing world
by 
Gunter, Glenda A., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Computer And What Does It Do? -- The Evolution Of Computers And Digital Media -- What Is Digital Media
Available: Copies:
41. 
Cover image for Introduction to sport marketing
Introduction to sport marketing
by 
Smith, Aaron, 1972-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital
Available: Copies:
42. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising media planning.
Available: Copies:
43. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
44. 
Cover image for Don't film yourself having sex : and other legal advice to see you through the age of social media
Don't film yourself having sex : and other legal advice to see you through the age of social media
Don't film yourself having sex : and other legal advice to see you through the age of social media
by 
Sadleir, Emma.
Format: 
Books
Publication Date 
2014
Excerpt: 
Digital media -- Law and legislation -- South Africa.
Available: Copies:
45. 
Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
The best digital marketing campaigns in the world II / Ryan, Damian, author.
Available: Copies:
46. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating
Available: Copies:
48. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
49. 
Cover image for Digital journalism
Digital journalism
Digital journalism
by 
Jones, Janet
Format: 
Books
Publication Date 
2012
Excerpt: 
Digital media.
Available: Copies:
50. 
Cover image for CompTIA A+ certification exam guide : exams 220-801 & 220-802
CompTIA A+ certification exam guide : exams 220-801 & 220-802
CompTIA A+ certification exam guide : exams 220-801 & 220-802
by 
Meyers, Mike, 1961-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- DVD-Media -- Blu-ray Disc-Media -- Installing optical drives -- Troubleshooting removable media
Available: Copies:
51. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Relations -- Digital Media -- 20. Regulation of Advertising and Promotion -- Self-Regulation -- Self
Available: Copies:
52. 
Cover image for Advanced digital black & white photography
Advanced digital black & white photography
Advanced digital black & white photography
by 
Beardsworth, John.
Format: 
Books
Publication Date 
2012
Excerpt: 
PHOTOGRAPHY -- Techniques -- Digital (see also COMPUTERS -- Digital Media -- Photography)
Available: Copies:
53. 
Cover image for New media in the information society
New media in the information society
New media in the information society
by 
Lesame, N. C.
Format: 
Books
Publication Date 
2012
Excerpt: 
New media in the information society / Lesame, N. C.
Available: Copies:
54. 
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
growth of digital media and integrated advertising campaigns. Interviews with leading practitioners
Available: Copies:
56. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
Available: Copies:
58. 
Cover image for Practice-led research, research-led practice in the creative arts
Practice-led research, research-led practice in the creative arts
Practice-led research, research-led practice in the creative arts
by 
Smith, Hazel, 1950-
E-book - Full text from Dawsonera
Format: 
Books
Publication Date 
2009
Excerpt: 
creative practice and research in the digital media arts / Andrew R. Brown and Andrew Sorensen -- Mariposa
Available: Copies:
59. 
Cover image for Writer's Digest handbook of magazine article writing
Writer's Digest handbook of magazine article writing
by 
Ruberg, Michelle, 1980-
Format: 
Books
Publication Date 
2005
Excerpt: 
-to-date information on e-querying, writing for digital media, knowing your e-rights, and the core topics of magazine
Available: Copies:
60. 
Cover image for Design literacy : understanding graphic design
Design literacy : understanding graphic design
Design literacy : understanding graphic design
by 
Heller, Steven.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009936.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/2004009936-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/2004009936-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
categories -- persuasion, mass media, language, identity, information, iconography, style, and commerce. This
Available: Copies:
61. 
Cover image for Graphic design : a concise history
Graphic design : a concise history
Graphic design : a concise history
by 
Hollis, Richard.
Format: 
Books
Publication Date 
2002
Excerpt: 
ten years, exploring the revolutionary impact of digital technology. With over 800 illustrations fully
Available: Copies:
62. 
Cover image for Type & typography
Type & typography
Type & typography
by 
Baines, Phil, 1958- author.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/2001091521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/2001091521-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
history of language and writing systems to the invention of movable type and the evolution of the digital
Available: Copies:
63. 
Cover image for New insights into communication and media
New insights into communication and media
New insights into communication and media
by 
Mersham, G. M. (Gary Malcolm), 1949-
Format: 
Books
Publication Date 
2001
Excerpt: 
New insights into communication and media / Mersham, G. M. (Gary Malcolm), 1949-
Available: Copies:
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