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1. 
Cover image for Scratching your name
Scratching your name
Scratching your name
by 
Krame, Nicholas.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Scratching your name / Krame, Nicholas.
Available: Copies:
2. 
Cover image for Organization communication : approaches and processes
Organization communication : approaches and processes
Organization communication : approaches and processes
by 
Miller, Katherine, autore. (OLS)http://pug/name/272393
Format: 
Books
Publication Date 
2020 2015
Excerpt: 
Miller, Katherine, autore. (OLS)http://pug/name/272393
Available: Copies:
3. 
Cover image for Brands and branding in South Africa : key success stories.
Brands and branding in South Africa : key success stories.
Brands and branding in South Africa : key success stories.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
4. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Brand name products.
Available: Copies:
5. 
Cover image for Brands and branding South Afirca
Brands and branding South Afirca
Brands and branding South Afirca
by 
Affinity Advertising and Publishing
Format: 
Books
Publication Date 
2023
Excerpt: 
Brand name products -- South Africa
Available: Copies:
6. 
Cover image for Brand storytelling : put customers at the heart of your brand story
Brand storytelling : put customers at the heart of your brand story
by 
Rodriguez, Miri, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Brand name products.
Available: Copies:
7. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Brand name products -- Management.
Available: Copies:
8. 
Cover image for Routledge handbook of environmental impact assessment
Routledge handbook of environmental impact assessment
by 
Hanna, Kevin S. (Kevin Stuart), 1961- editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
-- Strategic environmental assessment : one name multiple concepts / Maria Partidario -- Cumulative effects
Available: Copies:
9. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Brand name products.
Available: Copies:
10. 
Cover image for Brands and branding South Africa 26
Brands and branding South Africa 26
Brands and branding South Africa 26
by 
Affirnity Advertising and Publishing
Format: 
Books
Publication Date 
2021
Excerpt: 
Brand name products -- South Africa
Available: Copies:
11. 
Cover image for Business communication today
Business communication today
by 
Bovée, Courtland L., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
employment messages and interviewing for jobs -- Handbook of grammar, mechanics, and usage -- Name index
Available: Copies:
12. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Brand name products.
Available: Copies:
13. 
Cover image for Research methods in psychology
Research methods in psychology
by 
Howitt, Dennis, author.
Click here to view book
Mae gan y llyfr hwn drwydded 3 defnyddiwr cydamserol.This book has a 3 concurrent user license.
ProQuest Ebook Central https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=6009851
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VLeBooks http://www.vlebooks.com/vleweb/product/openreader?id=none&isbn=9781292276724
Format: 
Electronic Resources
Publication Date 
2020
Excerpt: 
://www.dawsonera.com/guard/protected/dawson.jsp?name=https://shibboleth.aber.ac.uk/shibboleth&dest=http
Available: Copies:
14. 
Cover image for Brands and branding South Africa 2019
Brands and branding South Africa 2019
Brands and branding South Africa 2019
by 
Affirnity Advertising and Publishing
Format: 
Books
Publication Date 
2019
Excerpt: 
Brand name products -- South Africa
Available: Copies:
15. 
Cover image for Brands and branding 24 South Africa
Brands and branding 24 South Africa
Brands and branding 24 South Africa
by 
Affinity Advertising & Publishing
Format: 
Books
Publication Date 
2018
Excerpt: 
Brand name products -- Case Studies.
Available: Copies:
16. 
Cover image for Retail management : a strategic approach.
Retail management : a strategic approach.
by 
Berman, Barry, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Glossary -- Endnotes -- Name index -- Subject index.
Available: Copies:
17. 
Cover image for Purchasing and supply chain management
Purchasing and supply chain management
by 
Weele, A. J. van (Arjan J.), author.
Format: 
Books
Publication Date 
2018
Excerpt: 
, Hewlett Packard, Mattel and Nespresso to name a few, demonstrate the challenges and solutions to problems
Available: Copies:
18. 
Cover image for Beloved brands : playbook for how to build a brand your consumers will love
Beloved brands : playbook for how to build a brand your consumers will love
Beloved brands : playbook for how to build a brand your consumers will love
by 
Robertson, Graham, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Brand name products.
Available: Copies:
19. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Brand name products.
Available: Copies:
20. 
Cover image for Brands and branding 23
Brands and branding 23
Brands and branding 23
by 
Affinity Advertising & Publishing
Format: 
Books
Publication Date 
2017
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
21. 
Cover image for Brands and branding South Africa 2016.
Brands and branding South Africa 2016.
Brands and branding South Africa 2016.
by 
Affinity Advertising & Publishing.
Format: 
Books
Publication Date 
2016
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
22. 
Cover image for The brand book : Mauritius 2016
The brand book : Mauritius 2016
The brand book : Mauritius 2016
by 
Lama, Ravin.
Format: 
Books
Publication Date 
2016
Excerpt: 
Brand name products.
Available: Copies:
23. 
Cover image for Advanced introduction to public management and administration
Advanced introduction to public management and administration
Advanced introduction to public management and administration
by 
Pollitt, Christopher, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-agent theory -- Some big name theories: 3. governance theories -- Small theories -- Theories with no name
Available: Copies:
24. 
Cover image for Creating a brand identity : a guide for designers
Creating a brand identity : a guide for designers
by 
Slade, Catharine, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
25. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Brand name products.
Available: Copies:
26. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Brand name products.
Available: Copies:
27. 
Cover image for Power brands : measuring, making, and managing brand success
Power brands : measuring, making, and managing brand success
by 
Perrey, Jesko, author.
Format: 
Regular print
Publication Date 
2015
Excerpt: 
Brand name products -- Management.
Available: Copies:
28. 
Cover image for Brands & branding in South Africa 2015.
Brands & branding in South Africa 2015.
Brands & branding in South Africa 2015.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2015
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
29. 
Cover image for Architecture : form, space, & order
Architecture : form, space, & order
by 
Ching, Francis D. K., 1943-
E-book - Full text from Dawsonera
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118745083.jpg
Format: 
Books
Publication Date 
2015
Excerpt: 
http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest
Available: Copies:
30. 
Cover image for Brand schizo
Brand schizo
Brand schizo
by 
Stopforth, Mike.
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand name products -- Management.
Available: Copies:
31. 
Cover image for Research methods for education
Research methods for education
Research methods for education
by 
Newby, Peter, author.
https://www.dawsonera.com/guard/protected/dawson.jsp?name=https%3A%2F%2Fboleth.chi.ac.uk%2Fidp%2Fshibboleth&dest=http%3A%2F%2Fwww.dawsonera.com%2Fdepp%2Freader%2Fprotected%2Fexternal%2FAbstractView%2FS9781315758763
Format: 
Books
Publication Date 
2014
Excerpt: 
FAbstractView%2FS9781315758763">https://www.dawsonera.com/guard/protected/dawson.jsp?name=https%3A%2F%2Fboleth
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32. 
Cover image for Social research methods : qualitative and quantitative approaches
Social research methods : qualitative and quantitative approaches
by 
Neuman, W. Lawrence (William Lawrence), 1950- author.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292033617
MyiLibrary http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?id=526927
Format: 
Books
Publication Date 
2014
Excerpt: 
http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest
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33. 
Cover image for Baz Luhrmann : interviews
Baz Luhrmann : interviews
by 
Luhrmann, Baz, interviewee.
Format: 
Books
Publication Date 
2014
Excerpt: 
-director Baz Luhrmann is an internationally known brand name. His name has even entered the English language as
Available: Copies:
34. 
Cover image for International business : the challenges of globalization
International business : the challenges of globalization
by 
Wild, John J.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Name/company index -- Subject index.
Available: Copies:
35. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
by 
Keller, Kevin Lane, 1956-
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand name products -- Management.
Available: Copies:
36. 
Cover image for Rethinking pedagogy for a digital age : designing for 21st century learning
Rethinking pedagogy for a digital age : designing for 21st century learning
by 
Beetham, Helen, 1967-
E-book - Full text from Dawsonera
Format: 
Books
Publication Date 
2013
Excerpt: 
http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest
Available: Copies:
38. 
Cover image for Child development
Child development
by 
Berk, Laura E.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- References R-1 -- Name index NI-1 -- Subject index SI-1.
Available: Copies:
39. 
Cover image for The brand book : how to build a profitable brand : fast, effectively and efficiently
The brand book : how to build a profitable brand : fast, effectively and efficiently
by 
Oosthuizen, Thomas Henry.
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand name products -- South Africa -- Management.
Available: Copies:
40. 
Cover image for The graphic designer's business survival guide
The graphic designer's business survival guide
by 
Daniels, Lawrence J., 1942-
E-book - Full text from Dawsonera
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426
Format: 
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Publication Date 
2013
Excerpt: 
http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest
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41. 
Cover image for Media and society
Media and society
by 
O'Shaughnessy, Michael, 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
name? Language and the social construction of reality -- Mediation and representation -- Texts
Available: Copies:
42. 
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand name products.
Available: Copies:
44. 
Cover image for The new strategic brand management : advanced insights and strategic thinking
The new strategic brand management : advanced insights and strategic thinking
by 
Kapferer, Jean-Noël.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand name products -- Management.
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45. 
Cover image for How to set up & run a fashion label
How to set up & run a fashion label
by 
Meadows, Toby.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live
Format: 
Books
Publication Date 
2012
Excerpt: 
structure -- What's in a name? -- Working from home v setting up a studio -- Jack-of-all-trades? -- Know
Available: Copies:
46. 
Cover image for Pro C# 5.0 and the .NET 4.5 framework
Pro C# 5.0 and the .NET 4.5 framework
by 
Troelsen, Andrew W.
Additional Information at Google Books
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Resolving Name Clashes with Fully Qualified Names -- Resolving Name Clashes with Aliases -- Creating Nested
Available: Copies:
47. 
Cover image for Brand management
Brand management
Brand management
by 
Klopper, H. B., 1974-
Format: 
Books
Publication Date 
2011
Excerpt: 
Brand name products -- Management.
Available: Copies:
48. 
Cover image for The Sage handbook of qualitative research
The Sage handbook of qualitative research
by 
Denzin, Norman K.
Table of contents http://catdir.loc.gov/catdir/toc/fy12pdf01/2010052892.html
Format: 
Books
Publication Date 
2011
Excerpt: 
justice research / In the name of human rights: I say (how) you (should) speak (before I listen) / Jazz
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49. 
Cover image for From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa
From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa
From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa
by 
Morris, Michael, 1959-
Format: 
Books
Publication Date 
2011
Excerpt: 
Brand name products -- South Africa -- History.
Available: Copies:
50. 
Cover image for Visual research : an introduction to research methodologies in graphic design
Visual research : an introduction to research methodologies in graphic design
by 
Noble, Ian, 1960-2013.
E-book - Full text from Dawsonera
Format: 
Books
Publication Date 
2011 2005
Excerpt: 
http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest
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51. 
Cover image for Brand sense : sensory secrets behind the stuff we buy
Brand sense : sensory secrets behind the stuff we buy
Brand sense : sensory secrets behind the stuff we buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- Brand name products.
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52. 
Cover image for Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html
Format: 
Books
Publication Date 
2010
Excerpt: 
https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp
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53. 
Cover image for Building strong brands
Building strong brands
Building strong brands
by 
Aaker, David A.
Format: 
Books
Publication Date 
2010 1996
Excerpt: 
Brand name products -- Management.
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54. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp
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55. 
Cover image for Brands & branding in South Africa 2010 : brands- the people's choice.
Brands & branding in South Africa 2010 : brands- the people's choice.
Brands & branding in South Africa 2010 : brands- the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
56. 
Cover image for Rethinking learning for a digital age : how learners are shaping their own experiences
Rethinking learning for a digital age : how learners are shaping their own experiences
by 
Sharpe, Rhona, 1969-
to access electronic resource
MyiLibrary http://0-lib.myilibrary.com.emu.londonmet.ac.uk?id=265977
Format: 
Books
Publication Date 
2010
Excerpt: 
http://www.dawsonera.com/guard/protected/dawson.jsp?name=University%20of%20Strathclyde&dest=http
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57. 
Cover image for Photography : a critical introduction
Photography : a critical introduction
Photography : a critical introduction
by 
Wells, Liz, 1948-
Format: 
Books
Publication Date 
2009 1996
Excerpt: 
circle of home ; Paths unholy and deeds without a name? -- The subject as object : photography and the
Available: Copies:
59. 
Cover image for Freakonomics : a rogue economist explores the hidden side of everything
Freakonomics : a rogue economist explores the hidden side of everything
by 
Levitt, Steven D., author.
View cover image provided by Mackin http://www.mackin.com/BookPics/Book.aspx?isbn=9780060731335
Format: 
Books
Publication Date 
2009
Excerpt: 
parent? -- Perfect parenting, Part II; or : would a Roshanda by any other name smell as sweet
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60. 
Cover image for Brand management : research, theory and practice
Brand management : research, theory and practice
Brand management : research, theory and practice
by 
Heding, Tilde.
Format: 
Books
Publication Date 
2009
Excerpt: 
Brand name products -- Management.
Available: Copies:
61. 
Cover image for Brand leadership
Brand leadership
by 
Aaker, David A.
Format: 
Books
Publication Date 
2009 2000
Excerpt: 
Brand name products -- Management.
Available: Copies:
62. 
Cover image for Practice-led research, research-led practice in the creative arts
Practice-led research, research-led practice in the creative arts
Practice-led research, research-led practice in the creative arts
by 
Smith, Hazel, 1950-
E-book - Full text from Dawsonera
Format: 
Books
Publication Date 
2009
Excerpt: 
http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest
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64. 
Cover image for Successful academic writing
Successful academic writing
by 
Gillett, Andy.
to access electronic resource
Format: 
Books
Publication Date 
2009
Excerpt: 
http://www.dawsonera.com/guard/protected/dawson.jsp?name=University%20of%20Strathclyde&dest=http
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67. 
Cover image for Risk issues and crisis management in public relations : a casebook of best practice
Risk issues and crisis management in public relations : a casebook of best practice
by 
Regester, Michael.
Table of contents Kostenfrei
Inhaltsverzeichnis
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0837/2008006549-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017122966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008
Excerpt: 
https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp
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68. 
Cover image for Value creation : the power of brand equity
Value creation : the power of brand equity
by 
Neal, William D. (William Douglas), 1943-
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html
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Books
Publication Date 
2008
Excerpt: 
Brand name products -- Valuation.
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69. 
Cover image for Logo savvy : top brand-design firms share their naming and identity strategies
Logo savvy : top brand-design firms share their naming and identity strategies
by 
Chua, Perry.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html
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Books
Publication Date 
2007
Excerpt: 
"How do you create a name for your company, product, or service? What should its look be? Logo
Available: Copies:
70. 
Cover image for The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
71. 
Cover image for The art of digital branding
The art of digital branding
by 
Cocoran, Ian.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products.
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72. 
Cover image for Research methods for law
Research methods for law
Research methods for law
by 
McConville, Michael.
View this book online, via DawsonERA, both on- and off-campus
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp
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73. 
Cover image for Transport economic theory
Transport economic theory
Transport economic theory
by 
Jara-Diaz, Sergio.
View this book online, via DawsonERA, both on- and off-campus
This title is also available in print. Click here.
Inhaltsverzeichnis http://swbplus.bsz-bw.de/bsz267527411inh.htm
Format: 
Books
Publication Date 
2007
Excerpt: 
https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp
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74. 
Cover image for Designing brand experiences
Designing brand experiences
by 
Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising -- Brand name products.
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76. 
Cover image for Gender trouble : feminism and the subversion of identity
Gender trouble : feminism and the subversion of identity
by 
Butler, Judith, 1956-
Klappentext
Klappentext
Klappentext
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/toc/ecip067/2006003260.html
Format: 
Books
Publication Date 
2006 1999
Excerpt: 
https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp
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78. 
Cover image for Principles of advertising & IMC
Principles of advertising & IMC
Principles of advertising & IMC
by 
Duncan, Tom (Thomas R.)
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html
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Publication Date 
2005
Excerpt: 
Brand name products -- Marketing -- Management.
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79. 
Cover image for Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by 
Lindström, Martin, 1970-
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Publication Date 
2005
Excerpt: 
Advertising -- Brand name products.
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80. 
Cover image for The new strategic brand management : creating and sustaining brand equity long term
The new strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
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Publication Date 
2004
Excerpt: 
Brand name products -- Management.
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81. 
Cover image for Brand management : a theoretical and practical approach
Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management
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Books
Publication Date 
2003
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article -- 4. Giving meaning to the brand -- 5. Two routes of brand development -- 6. The brand name as
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82. 
Cover image for A new brand world : 8 principles for achieving brand leadership in the 21st century
A new brand world : 8 principles for achieving brand leadership in the 21st century
by 
Bedbury, Scott.
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Books
Publication Date 
2003 2002
Excerpt: 
Brand name products.
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83. 
Cover image for United we brand : how to create a cohesive brand that's seen, heard, and remembered
United we brand : how to create a cohesive brand that's seen, heard, and remembered
by 
Moser, Mike, 1953-
Table of contents http://catdir.loc.gov/catdir/toc/fy042/2002152610.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products.
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84. 
Cover image for Building strong brands
Building strong brands
by 
Aaker, David A. (David Allen), 1938-
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Books
Publication Date 
2002 1996
Excerpt: 
Brand name products -- Management.
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85. 
Cover image for Brand leadership
Brand leadership
by 
Aaker, David A., 1938-
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products -- Management.
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86. 
Cover image for Positioning : the battle for your mind
Positioning : the battle for your mind
by 
Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
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Books
Publication Date 
2001
Excerpt: 
Follower -- Repositioning the Competition -- The Power of the Name -- The No-Name Trap -- The Free
Available: Copies:
87. 
Cover image for Boys don't cry
Boys don't cry
Boys don't cry
Format: 
Projected graphic
Publication Date 
2000
Excerpt: 
A transgendered youth starts living as a man, and assumes the name Brandon Teena. He moves to a
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88. 
Cover image for Harvard business review on brand management.
Harvard business review on brand management.
Format: 
Books
Publication Date 
1999
Excerpt: 
Brand name products.
Available: Copies:
89. 
Cover image for Strategic brand management : creating and sustaining brand equity long term
Strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Brand name products -- Management.
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