Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

-- Developing new products and managing the product life cycle -- Pricing: understanding and capturing customer

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

-- Pricing strategies : signaling the value proposition -- Place strategies : delivering the value

chain management-- 16Pricing and credit decision-- 17Promotional planning-- 18Global opportunities for

governance -- Capital structure and the cost of capital -- Portfolio management and the capital asset pricing

governance -- Capital structure and the cost of capital -- Portfolio management and the capital asset pricing

hospitality products, branding, and pricing -- 9. Tourism distribution -- 10. Promoting and advertising

Product Life Cycle -- 10. Pricing: Understanding and Capturing Customer Value -- 11. Pricing Strategies

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

-volume-profit analaysis-- Measuring relevant cost and revant costs and revenues for decision making-- Pricing decisions

tourism -- PART IV: The tourism marketing mix -- 8. Tourism products -- 9. Pricing tourism products -- 10

Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price

-- Transfer pricing -- Divisional performance -- Working capital -- Capital structure and cost of capital

-- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating

. Services marketing -- 10. Marketing channels -- 11. Introduction to retailing -- 12. Pricing decisions

competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power

Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion

. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and

: -- Designing and managing products and brands: building customer value -- Internal marketing -- Pricing

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

-- Introducing new market offerings -- Developing pricing strategies and programs -- Designing and managing

-- Competitive markets -- Market power -- Pricing in input markets -- Market failure.

opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport

the value offering -- Manage the pricing decisions -- Manage marketing channels and points of customer

: monopoly and monopsony -- Pricing with market power -- Monopolistic competition and oligopoly -- Game

: Distribution decisions -- Chapter 8: Pricing decisions -- Chapter 9: Marketing communication decisions

Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer

-- Capital structure and the cost of capital -- Portfolio management and the Capital Asset Pricing Model

Pricing and Capital in the Events Industry -- 7 Project Management and Financing -- 11 New Multimedia

-- Product pricing : Catalog pricing ; Pricing terms ; Discounts ; Selling prices ; Deposits, down payments

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

occasionally frustrating territories of business, marketing, pricing, and contracts. In this book, you will

Pricing.

supply chain -- ch. 15. Sourcing decisions in a supply chain -- ch. 16. Pricing and revenue management in

in designing the service experience -- Service branding and promotion -- Pricing services

retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer

-- Tourism Supply -- Pricing and Taxation -- Competition and the Tourism Destination -- Forecasting Tourism

-- Transfer pricing -- Contemporary management accounting concepts -- Competitive advantage.

chain management -- Pricing and credit -- Promotional planning -- Global marketing -- Professional

benefits -- Setting your photographer's fees -- Pricing your work to stay in business -- Overhead : why

-- ch. 6: Product decisions -- ch. 7: Branding decisions -- ch. 8: Pricing decisions -- ch. 9

products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy

segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing

facilities -- The operation of a warehouse -- The transport system -- Transport cost structures and pricing

. Product decisions -- ch. 11. Pricing decisions -- ch. 12. Distribution channel decisions -- ch. 13

-- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global

-- Synthesis -- Optimal transport pricing -- Introduction -- Optimal pricing in the single output case

Services -- Chapter 14 -- Developing Pricing Strategies & Programs -- Part VI. Delivering Value: Chapter 15

managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products

-- Pricing for international markets -- Negotiating with international customers, partners, and regulators.

its applications in tourism -- The tourist market -- Tourism product policy -- Pricing the product

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

the organisation -- App. 1. Price strategies and corresponding methods of pricing -- App. 2. The

chains / Customer relationship management capabilities in a supply chain context / The impact of pricing

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

Supplementary Services -- Ch. 9. Understanding Costs and Developing Pricing Strategies -- Ch. 10. Communicating