IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
77 Results Found Subscribe to search results
00000000000000000000000000000000000000000000000000000000000000000000000000000IIE
Print
1. 
Cover image for Selling tourism
Selling tourism
Selling tourism
by 
Kay, H. Kenner.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/2002025714-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2002025714-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2002025714-d.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Selling tourism / Kay, H. Kenner.
Available: Copies:
2. 
Cover image for Selling to a group : presentation strategies
Selling to a group : presentation strategies
Selling to a group : presentation strategies
by 
LeRoux, Paul.
Format: 
Books
Publication Date 
1984
Excerpt: 
Selling to a group : presentation strategies / LeRoux, Paul.
Available: Copies:
3. 
Cover image for Selling destinations : geography for the travel professional
Selling destinations : geography for the travel professional
Selling destinations : geography for the travel professional
by 
Mancini, Marc, 1946-
Format: 
Books
Publication Date 
2004
Excerpt: 
Selling destinations : geography for the travel professional / Mancini, Marc, 1946-
Available: Copies:
4. 
Cover image for Fundamentals of selling : customers for life through service
Fundamentals of selling : customers for life through service
Fundamentals of selling : customers for life through service
by 
Futrell, Charles.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-d.html
Format: 
Books
Publication Date 
2014
Excerpt: 
Fundamentals of selling : customers for life through service / Futrell, Charles.
Available: Copies:
6. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital
Available: Copies:
7. 
Cover image for Research design : qualitative, quantitative, and mixed methods approaches
Research design : qualitative, quantitative, and mixed methods approaches
by 
Creswell, John W., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
"The new edition of the best-selling text, 'Research Design : Qualitative, Quantitative, and Mixed
Available: Copies:
8. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
mechanism. These best-selling authors are known as leading marketing educators and their book, a global
Available: Copies:
9. 
Cover image for C# 9.0 in a nutshell : the definitive reference
C# 9.0 in a nutshell : the definitive reference
C# 9.0 in a nutshell : the definitive reference
by 
Albahari, Joseph, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
"When you have questions about C# 9.0 or .NET 5, this best-selling guide has the answers you need
Available: Copies:
10. 
Cover image for The sociology of health and illness
The sociology of health and illness
The sociology of health and illness
by 
Nettleton, Sarah, 1960- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
"Fourth edition of a best-selling textbook which has become a standard resource in the field"--
Available: Copies:
11. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct
Available: Copies:
12. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
13. 
Cover image for Media channel planning perspectives and frameworks Towards an integrated brand communication.
Media channel planning perspectives and frameworks Towards an integrated brand communication.
Media channel planning perspectives and frameworks Towards an integrated brand communication.
by 
Belling Cameron, Keith
Format: 
Books
Publication Date 
2020
Excerpt: 
. / Belling Cameron, Keith
Available: Copies:
14. 
Cover image for Design elements : understanding the rules and knowing when to break them : a visual communication manual
Design elements : understanding the rules and knowing when to break them : a visual communication manual
Design elements : understanding the rules and knowing when to break them : a visual communication manual
by 
Samara, Timothy, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
"A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and
Available: Copies:
15. 
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
The content marketing handbook : how to double the results of your marketing campaigns
The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
selling -- Marketing with white papers and special reports -- Marketing with case sudies and testemonials
Available: Copies:
16. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
selling in tourism -- 13. Digital marketing and direct marketing strategies -- 14. Marketing collateral
Available: Copies:
17. 
Cover image for Essentials of inventory management
Essentials of inventory management
by 
Muller, Max, 1947- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price
Available: Copies:
18. 
Cover image for Control systems engineering
Control systems engineering
by 
Nise, Norman S., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
, electrical, aerospace, biomedical, and chemical engineering. Now in its eighth edition, this top-selling text
Available: Copies:
19. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Van Heerden, Neels, 1957-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion
Available: Copies:
20. 
Cover image for Research design : qualitative, quantitative, and mixed methods approaches
Research design : qualitative, quantitative, and mixed methods approaches
by 
Creswell, John W., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
"This best-selling text pioneered the comparison of qualitative, quantitative, and mixed method
Available: Copies:
21. 
Cover image for Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
by 
Cunningham, Nicole.
Format: 
Books
Publication Date 
2018
Excerpt: 
“What is marketing? Many people assume marketing is just advertising or selling products and
Available: Copies:
22. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling
Available: Copies:
23. 
Cover image for Group statements - volume 2
Group statements - volume 2
Group statements - volume 2
by 
Binnekade, C. S.
Format: 
Books
Publication Date 
2017
Excerpt: 
arrangements -- Changes in ownership of subsidiaries through buying or selling shares -- Changes resulting from
Available: Copies:
24. 
Cover image for Office finance
Office finance
Office finance
by 
Ferreira, E. J. (Edmund John), author.
Format: 
Books
Publication Date 
2016
Excerpt: 
in the office relating to budgeting, buying and selling, wages and salaries, petty cash, banking and
Available: Copies:
25. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
mobile -- Managing personal communications: direct and database marketing and personal selling
Available: Copies:
26. 
Cover image for International relations theories : discipline and diversity
International relations theories : discipline and diversity
International relations theories : discipline and diversity
by 
Dunne, Timothy, 1965- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
"Bringing together the most influential scholars in the field, the fourth edition of this best-selling
Available: Copies:
27. 
Cover image for Marketing management
Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling
Available: Copies:
28. 
Cover image for Discover your true north
Discover your true north
Discover your true north
by 
George, Bill (William W.)
Email library@iiemsa.co.za for username and password
Format: 
Books
Publication Date 
2015
Excerpt: 
North is the best-selling leadership classic that enables you to become an authentic leader by
Available: Copies:
29. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public
Available: Copies:
30. 
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
; Personal selling -- Careers in fashion marketing : Professional skills ; Career choices ; Work placements
Available: Copies:
31. 
Cover image for Group statements
Group statements
Group statements
by 
Binnekade, C. S., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
ownership of subsidiaries through buying or selling shares -- Changes resulting from the issue of additional
Available: Copies:
32. 
Cover image for Metric pattern cutting for women's wear
Metric pattern cutting for women's wear
Metric pattern cutting for women's wear
by 
Aldrich, Winifred, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
software offered by CAD suppliers This best-selling textbook still remains the essential purchase for
Available: Copies:
33. 
Cover image for Data and computer communications
Data and computer communications
Data and computer communications
by 
Stallings, William.
Format: 
Books
Publication Date 
2014
Excerpt: 
networking products. With a focus on the most current technology and a convenient modular format, this best-selling
Available: Copies:
34. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy
Available: Copies:
35. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
36. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
Available: Copies:
37. 
Cover image for Read me : 10 lessons for writing great copy
Read me : 10 lessons for writing great copy
Read me : 10 lessons for writing great copy
by 
Horberry, Roger.
ESCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926209&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
's problem, solve the customer's -- Not telling stories, selling stories: the power of narrative to convince
Available: Copies:
38. 
Cover image for Logic and contemporary rhetoric : the use of reason in everyday life
Logic and contemporary rhetoric : the use of reason in everyday life
Logic and contemporary rhetoric : the use of reason in everyday life
by 
Cavender, Nancy.
Format: 
Books
Publication Date 
2014
Excerpt: 
persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing
Available: Copies:
39. 
Cover image for Game changers : the evolution of advertising
Game changers : the evolution of advertising
by 
Russell, Peter, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
world. Eye witness: Lee Clow -- Hearts and minds: the selling of politics. Eye witness: Lord Bell
Available: Copies:
40. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.
Available: Copies:
41. 
Cover image for Professional practice for interior designers
Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
; Publications ; Proposals as a marketing tool -- Selling strategies : What is selling? ; Selling services versus
Available: Copies:
42. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories
Available: Copies:
43. 
Cover image for Group statements
Group statements
Group statements
by 
Binnekade, C. S.
Format: 
Books
Publication Date 
2013
Excerpt: 
arrangements -- Changes in ownership of subsidiaries through buying or selling shares -- Changes resulting from
Available: Copies:
44. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Public relations and selling -- Public relations and research -- The practice of public
Available: Copies:
45. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
selling your work -- The student book -- Conclusion.
Available: Copies:
46. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Effects on Product Costs and Prices -- Summarizing Economic Effects -- 22. Personal Selling (Online).
Available: Copies:
47. 
Cover image for UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
by 
Stratten, Scott.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg
Format: 
Books
Publication Date 
2012
Excerpt: 
BUSINESS & ECONOMICS -- Sales & Selling.
Available: Copies:
48. 
Cover image for The Adobe Photoshop Lightroom 4 book for digital photographers
The Adobe Photoshop Lightroom 4 book for digital photographers
The Adobe Photoshop Lightroom 4 book for digital photographers
by 
Kelby, Scott.
Format: 
Books
Publication Date 
2012
Excerpt: 
been the world's #1 best-selling Lightroom book. In this latest version for Lightroom 4, Scott uses his
Available: Copies:
49. 
Cover image for How to set up & run a fashion label
How to set up & run a fashion label
How to set up & run a fashion label
by 
Meadows, Toby.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live
Format: 
Books
Publication Date 
2012
Excerpt: 
your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection
Available: Copies:
50. 
Cover image for Complete guide to preventive and predictive maintenance
Complete guide to preventive and predictive maintenance
Complete guide to preventive and predictive maintenance
by 
Levitt, Joel, 1952-
Format: 
Books
Publication Date 
2011
Excerpt: 
Groundwork; P/PM Economics; Selling PPM to Management: Battle for Share of the Mind; PM Basics; PM
Available: Copies:
51. 
Cover image for New tourism ventures : an entrepreneurial and managerial approach
New tourism ventures : an entrepreneurial and managerial approach
New tourism ventures : an entrepreneurial and managerial approach
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Managing growth of SMTEs -- Selling/haversting the venture -- Case study: Kamieskroon Bed & Breakfast
Available: Copies:
52. 
Cover image for Couture sewing techniques
Couture sewing techniques
Couture sewing techniques
by 
Shaeffer, Claire B.
Format: 
Books
Publication Date 
2011
Excerpt: 
"Best-selling couture sewing reference that presents in clear photos and illustrations and concise
Available: Copies:
53. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
Available: Copies:
54. 
Cover image for Software engineering : a practitioner's approach
Software engineering : a practitioner's approach
Software engineering : a practitioner's approach
by 
Pressman, Roger S.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017368747&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
For over 20 years, this has been the best-selling guide to software engineering for students and
Available: Copies:
55. 
Cover image for Economics : global and Southern African perspectives
Economics : global and Southern African perspectives
Economics : global and Southern African perspectives
by 
Parkin, Michael, 1939-
Format: 
Books
Publication Date 
2010
Excerpt: 
This book "combines the expertise and international perspective of best-selling Economics author
Available: Copies:
56. 
Cover image for Environment, media and communication
Environment, media and communication
by 
Hansen, Anders, 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
practices -- Popular culture, nature and environmental issues -- Selling "nature/the natural" : advertising
Available: Copies:
57. 
Cover image for Thinking with type : a critical guide for designers, writers, editors, & students
Thinking with type : a critical guide for designers, writers, editors, & students
Thinking with type : a critical guide for designers, writers, editors, & students
by 
Lupton, Ellen.
Companion website http://www.thinkingwithtype.com
Format: 
Books
Publication Date 
2010
Excerpt: 
Our all-time best selling book is now available in a revised and expanded second edition. Thinking
Available: Copies:
58. 
Cover image for Afrikaanse woordelys en spelreëls
Afrikaanse woordelys en spelreëls
Afrikaanse woordelys en spelreëls
by 
Suid-Afrikaanse Akademie vir Wetenskap en Kuns. Taalkommissie.
Format: 
Books
Publication Date 
2009
Excerpt: 
Afrikaans language -- Orthography and spelling.
Available: Copies:
59. 
Cover image for E-business
E-business
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2009
Excerpt: 
Web -- Selling on the Web : revenue models and building a Web presence -- Marketing on the Web
Available: Copies:
61. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and
Available: Copies:
63. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six
Available: Copies:
64. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
media selection -- Trade promotions -- Consumer promotions -- Personal selling, database marketing, and
Available: Copies:
65. 
Cover image for The study of language
The study of language
by 
Yule, George, 1947-
Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0642/2005012919-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014578640&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012919.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Designed for beginners, this best-selling textbook provides a thorough introduction to the study of
Available: Copies:
66. 
Cover image for Designing brand experiences
Designing brand experiences
by 
Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an
Available: Copies:
67. 
Cover image for Small business entrepreneur : guide to running a business
Small business entrepreneur : guide to running a business
Small business entrepreneur : guide to running a business
by 
Burke, Rory, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
Small Business Buying A Business Buying A Franchise Family Business Working From Home Selling Techniques
Available: Copies:
68. 
Cover image for Sport psychology in practice
Sport psychology in practice
Sport psychology in practice
by 
Andersen, Mark B., 1951-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005010554.html
Format: 
Books
Publication Date 
2005
Excerpt: 
The selling or the telling of sport psychology: presenting services to coaches / Harriet D. Speed
Available: Copies:
69. 
Cover image for Writer's Digest handbook of magazine article writing
Writer's Digest handbook of magazine article writing
by 
Ruberg, Michelle, 1980-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Take cover -- Follow-up queries -- 3. Selling reprints and rewrites -- Reprints -- Finding markets for
Available: Copies:
70. 
Cover image for The merchant of Venice
The merchant of Venice
The merchant of Venice
by 
Shakespeare, William, 1564-1616.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0661/2006276936-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0661/2006276936-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
The Merchant of Venice is one of the ten most popular titles from the best-selling Cambridge School
Available: Copies:
71. 
Cover image for The media and body image : if looks could kill
The media and body image : if looks could kill
by 
Wykes, Maggie, 1951-
Table of contents http://catdir.loc.gov/catdir/toc/fy053/2005295979.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013068862&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2005295979-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
: selling sex and slenderness -- Starring roles : screening images -- pt. 2. From media representations to
Available: Copies:
72. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
-- Integrated marketing communications and international advertising -- Personal selling and sales management
Available: Copies:
73. 
Cover image for English handbook and study guide : a comprehensive English reference book
English handbook and study guide : a comprehensive English reference book
English handbook and study guide : a comprehensive English reference book
by 
Lutrin, Beryl.
Format: 
Books
Publication Date 
2004
Excerpt: 
English language -- Orthography and spelling -- Study and teaching.
Available: Copies:
74. 
Cover image for Hey, Whipple, squeeze this : a guide to creating great ads
Hey, Whipple, squeeze this : a guide to creating great ads
Hey, Whipple, squeeze this : a guide to creating great ads
by 
Sullivan, Luke.
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003267430.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003267430.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2003267430.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Salesmen don't have to wear plaid : selling without selling out -- A sharp pencil works best : some
Available: Copies:
75. 
Cover image for The making of Casablanca : Bogart, Bergman, and World War II
The making of Casablanca : Bogart, Bergman, and World War II
The making of Casablanca : Bogart, Bergman, and World War II
by 
Harmetz, Aljean.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1401/2002068934-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1203/2002068934-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
: The End of Production -- "Our Ism ... Americanism" -- Play It, Sam -- Selling the Movie and Selling
Available: Copies:
76. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for
Available: Copies:
77. 
Cover image for Services marketing
Services marketing
Services marketing
by 
Lovelock, Christopher H.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1996
Excerpt: 
Public Aquarium -- Fare Combat -- Crosse & Whitewall: Cross-selling Professional Services -- Menton Bank
Available: Copies:
Limit Search Results
Access Level
Author
Kotler, Philip, author.
(5)
Armstrong, Gary (Gary M.), author.
(2)
Baloglu, Seyhmus, author.
(2)
Belch, George E. (George Edward), 1951-
(2)
Belch, Michael A.
(2)
Format
Item Category 1
Material Type
Language
Library
Publication Date
Subject
Advertising.
(9)
Communication in marketing.
(9)
Marketing.
(8)
Sales promotion.
(5)
South Africa.
(5)
Item Available
Advanced Search Location