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Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2021

Excerpt:

Social media marketing / Tuten, Tracy L., 1967- author.

Available: Copies:

Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2018

Excerpt:

Social media marketing / Tuten, Tracy L., 1967- author.

Available: Copies:

Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2014

Excerpt:

Social media marketing / Tuten, Tracy L., 1967- author.

Available: Copies:

Social media and brand wareness

Strydom, Esti.

Format:

Manuscript

Publication Date

2012

Excerpt:

Social media and brand wareness / Strydom, Esti.

Available: Copies:

SocialCorp : social media goes corporate

Postman, Joel.

Format:

Books

Publication Date

2009

Excerpt:

SocialCorp : social media goes corporate / Postman, Joel.

Available: Copies:

Social media marketing : a strategic approach.

Zahay, Debra L., author.

Format:

Books

Publication Date

2021

Excerpt:

Social media marketing : a strategic approach. Zahay, Debra L., author.

Available: Copies:

Social media in the workplace

Davey, Rosalind, author.

Format:

Books

Publication Date

2017

Excerpt:

Social media in the workplace / Davey, Rosalind, author.

Available: Copies:

Social media and employment law

Potgieter, Marleen, author.

Table of contents http://catdir.loc.gov/catdir/toc/fy16pdf01/2012526878.html

Format:

Books

Publication Date

2014

Excerpt:

Social media and employment law / Potgieter, Marleen, author.

Available: Copies:

Media studies. Volume 4, Social (new) media and mediated communication today

Fourie, Pieter J. (Pieter Jacobus), 1950-

Format:

Books

Publication Date

2017

Excerpt:

Media studies. Volume 4, Social (new) media and mediated communication today / Fourie, Pieter J

Available: Copies:

10.

Cover image for Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Sakutukwa, Anesu.

Format:

Manuscript

Publication Date

2016

Excerpt:

Rise of the social media influencers : an investigation into the emergence of online super

Available: Copies:

11.

Leveraging thought leadership through social media to build brand equity for fitness brands

Kampmann, Beatrice.

Format:

Manuscript

Publication Date

2016

Excerpt:

Leveraging thought leadership through social media to build brand equity for fitness brands /

Available: Copies:

12.

Cover image for Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

Van Wyk, Shannon Roxanne.

Format:

Manuscript

Publication Date

2015

Excerpt:

universities use social media as a means of branding / Van Wyk, Shannon Roxanne.

Available: Copies:

13.

Cover image for We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

Mokibe, Sharon Duduetsang.

Format:

Manuscript

Publication Date

2015

Excerpt:

We talk, you listen is over : exploring the impact of social media on public relations

Available: Copies:

14.

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

Mona, Azola.

Format:

Manuscript

Publication Date

2015

Excerpt:

strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case

Available: Copies:

15.

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

Maritz, Stefan.

Format:

Manuscript

Publication Date

2015

Excerpt:

An investigation into how artists can use social media platforms to promote themselves and their

Available: Copies:

16.

Social media explained : untangling the world's most misunderstood business trend

Schaefer, Mark W.

Format:

Books

Publication Date

2014

Excerpt:

Social media explained : untangling the world's most misunderstood business trend / Schaefer, Mark

Available: Copies:

17.

The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion

Dane, Shannon.

Format:

Manuscript

Publication Date

2014

Excerpt:

The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion /

Available: Copies:

18.

Don't film yourself having sex : and other legal advice to see you through the age of social media

Sadleir, Emma.

Format:

Books

Publication Date

2014

Excerpt:

Don't film yourself having sex : and other legal advice to see you through the age of social media /

Available: Copies:

19.

Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Mpendukana, Sibonile.

Format:

Manuscript

Publication Date

2012

Excerpt:

In social media we trust : what can brands and consumer interactions on facebook, in case the

Available: Copies:

20.

Cover image for Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Veitch, Emily Frances.

Format:

Manuscript

Publication Date

2012

Excerpt:

Best laid plans : an exploration into the process of designing a content strategy for social media

Available: Copies:

21.

Child and youth misbehaviour in South Africa : a holistic approach

Bezuidenhout, Christiaan, editor.

Format:

Books

Publication Date

2024

Excerpt:

many hours on social media platforms or playing games on smart devices, which affects their physical

Available: Copies:

22.

Digital marketing in practice : design, implement and measure effective campaigns

Knight, Hanne, author.

Format:

Books

Publication Date

2023

Excerpt:

-- 16 Digital tools, techniques and technology -- 17 Social media marketing channels and concepts -- 18

Available: Copies:

23.

Advertising creative : strategy, copy, and design

Altstiel, Tom, author.

Format:

Books

Publication Date

2023

Excerpt:

cutting-edge topics, including global, social media, business-to-business, in-house, and small agency

Available: Copies:

24.

Media/society : technology, industries, content, and users

Croteau, David, author.

Format:

Books

Publication Date

2022

Excerpt:

Mass media -- Social aspects -- United States.

Available: Copies:

25.

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

Rowles, Daniel, author.

Format:

Books

Publication Date

2022

Excerpt:

content marketing, social media, search engine optimization and web analytics. Digital Branding delivers a

Available: Copies:

26.

Marketing for hospitality and tourism

Kotler, Philip, author.

Format:

Books

Publication Date

2022

Excerpt:

reviews, this edition includes new coverage of social media,discussion of current industry trends, and

Available: Copies:

27.

Strategic creativity : a business field guide to advertising, branding, and design

Landa, Robin, author.

Format:

Books

Publication Date

2022

Excerpt:

requires them to understand and execute on branding initiatives, advertising campaigns, social media, and

Available: Copies:

28.

Public Relations: principles and practice

Dalla Pria, Madel.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html

Format:

Books

Publication Date

2021

Excerpt:

opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3

Available: Copies:

29.

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

, Online, Social Media, and Mobile Marketing -- Part 4 Extending Marketing -- 18. Creating Competitive

Available: Copies:

30.

MARKETING TOURISM AND HOSPITALITY : concepts and cases.

GEORGE, RICHARD.

Format:

Books

Publication Date

2021

Excerpt:

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

Available: Copies:

31.

Business communication today

Bovée, Courtland L., author.

Format:

Books

Publication Date

2021

Excerpt:

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

Available: Copies:

32.

Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2021

Excerpt:

-based and social media. As a leader in teaching public relations strategy, this text is ideal for students

Available: Copies:

33.

Routledge handbook of African media and communication studies

Mano, Winston HerausgeberIn. (DE-588)1184307946 (DE-627)1663465029

Format:

Books

Publication Date

2021

Excerpt:

Routledge handbook of African media and communication studies Mano, Winston HerausgeberIn. (DE-588

Available: Copies:

34.

Gender and popular culture

Milestone, Katie, author.

Format:

Books

Publication Date

2021

Excerpt:

Sex role in mass media.

Available: Copies:

35.

Understanding digital societies

Perriam, Jessamy, editor.

Format:

Books

Publication Date

2021

Excerpt:

failure and social harm -- 12. Too much, too young? Social media, moral panics and young people's mental

Available: Copies:

36.

The copywriter's handbook : a step-by-step guide to writing copy that sells

Bly, Robert W., author.

Format:

Books

Publication Date

2020

Excerpt:

pages -- Writing E-mail marketing -- Writing online ads -- Writing for social media -- Writing for video

Available: Copies:

37.

Sociology : a comprehensive South African introduction

Stewart, Paul, editor

Format:

Books

Publication Date

2020

Excerpt:

, bureaucracy and social movements -- Media and technology -- Health, disease and care -- Sport and society

Available: Copies:

38.

Your research project : designing, planning, and getting started

Walliman, Nicholas, author.

Format:

Books

Publication Date

2020

Excerpt:

literature review - Anticipate the challenges of social media and web-based research - Apply 'how to' tips

Available: Copies:

39.

400 friends and no one to call : breaking through isolation and building community

Walker, Val, 1954- author.

Format:

Books

Publication Date

2020

Excerpt:

Social isolation.

Available: Copies:

40.

Handbook of research on gender and marketing

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

gaze; 5. The hashtaggable body: negotiating gender performance in social media; 6. Patriarchal myths

Available: Copies:

41.

Sports journalism : an introduction to reporting and writing

Stofer, Kathryn T., author.

Format:

Books

Publication Date

2019

Excerpt:

writing style, technology and social media skills sports writers and media relations professionals use

Available: Copies:

42.

Consumer behaviour.

Sethna, Zubin, author.

Format:

Books

Publication Date

2019

Excerpt:

consumer behavior and features coverage of social media, digital consumption and up to date marketing

Available: Copies:

43.

Second opinion : an introduction to health sociology

Germov, John, Edited by.

Format:

Books

Publication Date

2019

Excerpt:

Health -- Social aspects -- Australia.

Available: Copies:

44.

Organizational behavior

McShane, Steven Lattimore, author.

Format:

Books

Publication Date

2019

Excerpt:

. Social media and virtual teams are transforming the way employees work together. Values and self

Available: Copies:

45.

Digital you : real personal branding in the virtual age

Arruda, William, 1961- author.

Format:

Books

Publication Date

2019

Excerpt:

Social media -- Marketing.

Available: Copies:

46.

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience

Available: Copies:

47.

eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

redandyellow https://www.redandyellow.co.za/textbook/

Format:

Books

Publication Date

2018 2011

Excerpt:

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

Available: Copies:

48.

Critical media literacy and fake news in post-truth America

Goering, Christian Z., editor.

Format:

Books

Publication Date

2018

Excerpt:

Critical media literacy and fake news in post-truth America / Goering, Christian Z., editor.

Available: Copies:

49.

Fake news : falsehood, fabrication and fantasy in journalism

McNair, Brian, 1959- author.

This book was purchased using Patron Driven Acquisition: click here to find out more

Format:

Books

Publication Date

2018

Excerpt:

ideology' and 'ruling elites' in media has been appropriated by the alt-right, nationalists and populists

Available: Copies:

50.

Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

media; Social media -- Planning example 7B: Selecting organizational and social media tactics -- Earned

Available: Copies:

51.

Exploring public relations : global strategic communication

Tench, Ralph, author.

Format:

Books

Publication Date

2017

Excerpt:

social media -- Public relations and democracy -- Community and society: corporate social responsibility

Available: Copies:

52.

Digital marketing excellence : planning, optimizing and integrating online marketing

Smith, P. R. (Paul Russell), 1957- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building

Available: Copies:

53.

Corporate communication : a guide to theory & practice

Cornelissen, Joep, author.

Format:

Books

Publication Date

2017

Excerpt:

Communication in Contemporary Organizations -- Chapter 3: Corporate Communication in a Changing Media

Available: Copies:

54.

Marketing for hospitality and tourism

Kotler, Philip, author.

Format:

Books

Publication Date

2017

Excerpt:

sales promotions -- Professional sales -- Direct, online, social media and mobile marketing -- Managing

Available: Copies:

55.

Public relations writing : strategies & structures

Newsom, Doug, author.

Format:

Books

Publication Date

2017

Excerpt:

includes an entire chapter devoted to writing for social media.

Available: Copies:

56.

Practice of public relations

Seitel, Fraser P.

Format:

Books

Publication Date

2017

Excerpt:

: media -- Social media -- Employee relations -- Goverment relations -- Community relations

Available: Copies:

57.

Android 6 for programmers : an app-driven approach, 3/E

Deitel, Paul J., author.

Format:

Books

Publication Date

2016

Excerpt:

to market them via social media and monetize them with in-app advertising, in-app billing, virtual

Available: Copies:

58.

The public relations handbook

Theaker, Alison, author.

E-book
cover image
Title

Format:

Books

Publication Date

2016

Excerpt:

Media practice.

Available: Copies:

59.

Business writing today : a practical guide

Canavor, Natalie, 1942- author.

Format:

Books

Publication Date

2016

Excerpt:

the digital realm of email, social networking, and social media strategies.

Available: Copies:

60.

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Gaffoor, Shaakir.

Format:

Manuscript

Publication Date

2016

Excerpt:

Social media

Available: Copies:

61.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

and experiences, and public relations -- Managing digital communications: online, social media, and

Available: Copies:

62.

The risk management handbook : a practical guide to managing the multiple dimensions of risk

Hillson, David, 1955- editor.

Format:

Books

Publication Date

2016

Excerpt:

/ Organizational change management and risk / Risk culture / Social media risk / Risk in development aid practice

Available: Copies:

63.

Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

Digital media.

Available: Copies:

64.

Excellence in business communication

Thill, John V., author.

Format:

Books

Publication Date

2015 2014

Excerpt:

-opening vignettes, figures, and communication cases that expose students to professional use of social media and

Available: Copies:

65.

Communications law

Burns, Yvonne, author.

Format:

Books

Publication Date

2015

Excerpt:

Mass media -- Law and legislation -- South Africa.

Available: Copies:

66.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising media planning.

Available: Copies:

67.

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

Available: Copies:

68.

A handbook for teaching and learning in higher education : enhancing academic practice

Fry, Heather.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=835218&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

-- Quantitative methods in the social sciences / Jonathan Parker -- Art, design and media / Roni Brown -- Sport

Available: Copies:

69.

Introduction to sport marketing

Smith, Aaron, 1972-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

marketing and social media -- 13. Sport marketing implementation and control.

Available: Copies:

70.

Mass communication theory : foundations, ferment, and future

Baran, Stanley J., author.

Format:

Books

Publication Date

2015

Excerpt:

Mass media -- Philosophy.

Available: Copies:

71.

Media/Society : Industries, Images, and Audiences

Croteau, David R.

Format:

Books

Publication Date

2014

Excerpt:

Mass media -- Social aspects -- United States.

Available: Copies:

72.

The digital media handbook

Dewdney, Andrew, author.

Format:

Books

Publication Date

2014

Excerpt:

SOCIAL SCIENCE -- Media Studies.

Available: Copies:

73.

The best digital marketing campaigns in the world II

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Social media.

Available: Copies:

74.

A guide to service desk concepts

Knapp, Donna, author.

https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2281846&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Communication Tools -- Whiteboards -- Dashboards -- Instant Messaging Systems -- Social Media -- Tools Used by

Available: Copies:

75.

Corporate communication : a guide to theory & practice

Cornelissen, Joep, author.

Format:

Books

Publication Date

2014

Excerpt:

(CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.

Available: Copies:

76.

Effective business communication in organisations : preparing messages that communicate

Fielding, M. L. (Michael L.), author.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=706997&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

engage in effective business communication. Social media and new communication forms, however, come with

Available: Copies:

77.

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2014

Excerpt:

Social media.

Available: Copies:

78.

Creative strategy in advertising

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Excerpt:

marketing : the convenience of shopping at home -- Social media: the ultimate in word-of-mouth advertising

Available: Copies:

79.

The elements of journalism : what newspeople should know and the public should expect

Kovach, Bill, author.

Format:

Regular print

Publication Date

2014

Excerpt:

access to information. Updated, with new material, this new edition also covers the rise of social media

Available: Copies:

80.

Effective business communication in organisations : preparing messages that communicate

Fielding, M. L. (Michael L.), author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3641516&site=ehost-live&scope=site

Format:

Books

Publication Date

2014

Excerpt:

engage in effective business communication. Social media and new communication forms, however, come with

Available: Copies:

81.

Child development

Berk, Laura E.

Format:

Books

Publication Date

2013

Excerpt:

-processing perspective -- Intelligence -- Language development -- Personality and social development -- Emotional

Available: Copies:

82.

Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

Available: Copies:

83.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

: Establishing Voice ; Words II: Writing Well ; Interactive Advertising and Social Media ; Television and Video

Available: Copies:

84.

Corporate communication

Argenti, Paul A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html

Format:

Books

Publication Date

2013

Excerpt:

Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with

Available: Copies:

85.

eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

Format:

Books

Publication Date

2013 2011

Excerpt:

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

Available: Copies:

86.

Fashion entrepreneur : starting your own fashion business

Burke, Sandra.

Format:

Books

Publication Date

2013

Excerpt:

fashion business and social media.

Available: Copies:

87.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct

Available: Copies:

88.

The photographer's MBA : everything you need to know for your photography business

Cincotta, Sal.

Format:

Books

Publication Date

2013

Excerpt:

own brand so that you stand out from the crowd; assess your social media strategy to optimize your

Available: Copies:

89.

Sustainability, participation & culture in communication theory and praxis

Servaes, Jan, 1952- editor.

Format:

Electronic Resources

Publication Date

2013

Excerpt:

Sustainable development -- Social aspects.

Available: Copies:

90.

Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods

Available: Copies:

91.

The small business online marketing handbook : converting online conversations to offline sales

Tsai, Annie, 1979-

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg

Format:

Books

Publication Date

2013

Excerpt:

With the proliferation of social media and the consumer voice on the web, small business owners need to

Available: Copies:

92.

Media and society

O'Shaughnessy, Michael, 1951-

Format:

Books

Publication Date

2012

Excerpt:

Mass media -- Social aspects.

Available: Copies:

93.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection

Available: Copies:

94.

Winning the story wars : why those who tell--and live--the best stories will rule the future

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

Social media.

Available: Copies:

95.

UnMarketing : stop marketing. Start engaging

Stratten, Scott.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg

Format:

Books

Publication Date

2012

Excerpt:

't use social media -- Social media (social currency as well) -- Twitter versus Facebook versus LinkedIn

Available: Copies:

96.

The handbook of media and communication research : qualitative and quantitative methodologies

Jensen, Klaus Bruhn.

Format:

Books

Publication Date

2012

Excerpt:

The handbook of media and communication research : qualitative and quantitative methodologies /

Available: Copies:

97.

Reputation management : the key to successful public relations and corporate communication

Doorley, John.

Format:

Books

Publication Date

2011 2010 2007

Excerpt:

Reputation management -- Ethics and communication -- Media relations -- Social media

Available: Copies:

98.

Approach and language

Ambrose, Gavin, author.

Format:

Books

Publication Date

2011

Excerpt:

; Studio interview : Dennis Y. Ichiyama ; Student exercise : Rich media -- Vocabulary. Design language

Available: Copies:

99.

Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work

Kleiman, Jessica.

Format:

Books

Publication Date

2011

Excerpt:

(but not too loudly) -- Brush up on your social (media) studies -- Gratification doesn't have to be

Available: Copies:

100.

The practice of public relations

Seitel, Fraser P.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2011

Excerpt:

-- Public relations and social media -- Crisis management -- Launching a career.

Available: Copies:

101.

Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership

The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership

Gillis, Tamara L.

Inhaltsverzeichnis Inhaltsverzeichnis

Format:

Books

Publication Date

2011

Excerpt:

/ Communicating with a Diverse Workforce / Integrating Employee Communications Media / Internal Branding, Employer

Available: Copies:

102.

A new culture of learning : cultivating the imagination for a world of constant change

Thomas, Douglas, 1966-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024536360&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2011

Excerpt:

Education -- Social aspects.

Available: Copies:

103.

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

Social media.

Available: Copies:

104.

Environment, media and communication

Hansen, Anders, 1957-

Format:

Books

Publication Date

2010

Excerpt:

Environment, media and communication / Hansen, Anders, 1957-

Available: Copies:

105.

Unmarketing : stop marketing. Start engaging.

Stratten, Scott.

Format:

Books

Publication Date

2010

Excerpt:

't Use Social Media -- Social Media (Social Currency as Well) -- Twitter versus Facebook versus Linkedln

Available: Copies:

106.

Surviving the SA media : building bridges to make the media more accessible

Scher, Marion.

Format:

Books

Publication Date

2009

Excerpt:

Surviving the SA media : building bridges to make the media more accessible / Scher, Marion.

Available: Copies:

107.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product

Available: Copies:

108.

Media & society

O'Shaughnessy, Michael, 1951-

Table of contents http://catdir.loc.gov/catdir/toc/fy0905/2008431685.html

Format:

Books

Publication Date

2008

Excerpt:

Mass media -- Social aspects.

Available: Copies:

109.

DigiMarketing : the essential guide to new media & digital marketing

Wertime, Kent.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html

Format:

Books

Publication Date

2008

Excerpt:

Social media -- Marketing.

Available: Copies:

110.

A world history of photography

Rosenblum, Naomi.

Table of contents http://www.gbv.de/dms/bowker/toc/9780789209467.pdf

Format:

Books

Publication Date

2007

Excerpt:

photography : another aspect 1890-1920 -- Documentation : the social scene to 1945 -- Illuminating injustice

Available: Copies:

111.

Putting people in the picture : visual methodologies for social change

De Lange, Naydene.

Format:

Books

Publication Date

2007

Excerpt:

Putting people in the picture : visual methodologies for social change / De Lange, Naydene.

Available: Copies:

112.

Global communication

Kamalipour, Yahya R.

Format:

Books

Publication Date

2007

Excerpt:

/ Harmeet Sawhney -- The transnational media corporation and the economics of global competition / Richard A

Available: Copies:

113.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

media -- 13. Support media -- 14. Direct marketing -- 15. Internet and interactive media -- 16. Sales

Available: Copies:

114.

Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html

Format:

Books

Publication Date

2007

Excerpt:

, & online media to reach buyers directly / Scott, David Meerman.

Available: Copies:

115.

Social issues in sport

Woods, Ron, 1943 November 6-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006019542.html

Format:

Books

Publication Date

2007

Excerpt:

Social issues in sport / Woods, Ron, 1943 November 6-

Available: Copies:

116.

Exploring public relations

Tench, Ralph.

Format:

Books

Publication Date

2006

Excerpt:

relations -- Role of the public relations practitioner -- Media context of contemporary public relations and

Available: Copies:

117.

Media and society : an introduction

O'Shaughnessy, Michael, 1951-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0637/2006273483-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0637/2006273483-d.html

Format:

Books

Publication Date

2005

Excerpt:

Mass media -- Social aspects.

Available: Copies:

118.

New media : a critical introduction

Lister, Martin, 1947-

Table of contents Kostenfrei
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0701/2002029452-d.html

Format:

Books

Publication Date

2003

Excerpt:

New media : a critical introduction / Lister, Martin, 1947-

Available: Copies:

119.

Handbook of children and the media

Singer, Dorothy G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259
Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html

Format:

Books

Publication Date

2001

Excerpt:

Handbook of children and the media / Singer, Dorothy G.

Available: Copies:

120.

Ethics and media culture : practices and representations

Berry, David, 1960-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/toc/els031/00697914.html
Table of contents http://swbplus.bsz-bw.de/bsz103809163inh.htm
Publisher description http://catdir.loc.gov/catdir/description/els031/00697914.html

Format:

Books

Publication Date

2000

Excerpt:

Ethics and media culture : practices and representations / Berry, David, 1960-

Available: Copies:

121.

Persuasive communication skills : public speaking

Steinberg, Sheila.

Format:

Books

Publication Date

1999

Excerpt:

conditioning and Skinnerian behaviourism -- Social learning theory -- Consistency theories -- Balance theory

Available: Copies:

122.

Campaign strategies and message design : a practitioner's guide from start to finish

Moffitt, Mary Anne, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1999

Excerpt:

Mass media -- Social aspects.

Available: Copies:

123.

Representation : cultural representations and signifying practices

Hall, Stuart, 1932-2014.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-d.html

Format:

Books

Publication Date

1997

Excerpt:

Culture, media, and identities.

Available: Copies:

124.

Instagram as a persona : a curatorial platform for young people: exploring better branding possibilities

Malinzi, Agnes.

Format:

Manuscript

Excerpt:

Youth and Social Media

Available: Copies:

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O'Shaughnessy, Michael, 1951- Media and society : an introduction.

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Communication in marketing.

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Advertising.

(7)

Kommunikation.

(7)

Branding (Marketing)

(6)

Business communication.

(5)

Communication in organizations.

(5)

Marketing.

(5)

Communication in management.

(4)

Digital media.

(4)

Internet.

(4)

Mass media -- Social aspects.

(4)

Strategic planning.

(4)

Unternehmen.

(4)

Business writing.

(3)

Hospitality industry -- Marketing.

(3)

Mass media and culture.

(3)

Massenmedien.

(3)

Médias -- Aspect social.

(3)

Oral communication.

(3)

Sales promotion.

(3)

Social media -- Law and legislation -- South Africa.

(3)

Tourism -- Marketing.

(3)

United States.

(3)

Viral marketing.

(3)

Öffentlichkeitsarbeit.

(3)

Advertising as Topic.

(2)

Advertising copy.

(2)

Advertising media planning.

(2)

Brand name products.

(2)

Business communication -- Handbooks, manuals, etc.

(2)

Business communication -- Problems, exercises, etc.

(2)

Career development.

(2)

Communication.

(2)

Consumer behavior.

(2)

Corporate Communication.

(2)

Fake news -- United States.

(2)

Internet advertising.

(2)

Journalistic ethics.

(2)

Kinderen.

(2)

Marketing

(2)

Mass media -- Political aspects -- United States.

(2)

Mass media -- Social aspects -- United States.

(2)

Mass media.

(2)

Médias et culture.

(2)

Online social networks -- Economic aspects.

(2)

Online social networks.

(2)

PR.

(2)

Personal Internet use in the workplace -- Law and legislation -- South Africa.

(2)

Personal Internet use in the workplace -- Law and legislation.

(2)

Public relations -- United States.

(2)

Public speaking.

(2)

Publicity.

(2)

Relationship marketing.

(2)

Social media

(2)

Social media -- Economic aspects.

(2)

Social media -- Law and legislation.

(2)

Social media -- Marketing.

(2)

Social media -- South Africa.

(2)

Société de l'information.

(2)

South Africa.

(2)

Soziale Software.

(2)

Written communication.

(2)

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(1)

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(1)

Advertising layout and typography.

(1)

Android (Electronic resource)

(1)

Anecdotes as Topic.

(1)

Application software -- Development.

(1)

Aspects psychologiques.

(1)

Aspects sociaux.

(1)

Aufsatzsammlung.

(1)

BUSINESS & ECONOMICS -- Sales & Selling.

(1)

(1)

(1)

(1)

(1)

Brand marketing -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

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(1)

Business communication -- Textbooks.

(1)

Business communication -- United States -- Case studies.

(1)

Campagnes publicitaires.

(1)

(1)

(1)

(1)

(1)

Clothing trade -- Management.

(1)

College teachers.

(1)

College teaching -- Handbooks, manuals, etc.

(1)

Commercial art.

(1)

Communicatief handelen.

(1)

Communication -- Social aspects.

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication in organizations

(1)

Communication in organizations -- United States -- Case studies.

(1)

Communication in organizations -- United States.

(1)

Communication in organizations Case studies

(1)

Communication in public health.

(1)

Communication in social work.

(1)

Communication visuelle.

(1)

Communication, International.

(1)

Computer industry -- Customer services.

(1)

Computer service industry -- Customer services.

(1)

Computer service industry -- Vocational guidance.

(1)

Computer technical support -- Customer services -- Handbooks, manuals, etc.

(1)

Computer technical support.

(1)

Comunicación social.

(1)

Conference papers and proceedings.

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Consumers -- Psychology.

(1)

Consumers -- Research -- South Africa.

(1)

Corporate image.

(1)

Corporations -- Public relations.

(1)

Creative ability in business.

(1)

(1)

(1)

(1)

(1)

Culture -- Aspect psychologique.

(1)

Culture -- Aspect sociologique.

(1)

Culture populaire.

(1)

Culture.

(1)

Design services -- United States -- Marketing.

(1)

Digital communications.

(1)

Digital media -- History.

(1)

Digital media -- Law and legislation -- South Africa.

(1)

Direct marketing.

(1)

Education -- Social aspects.

(1)

Educational change.

(1)

Educational psychology.

(1)

Educational technology.

(1)

Electronic discovery (Law)

(1)

Entrepreneurship.

(1)

Entreprises -- Image.

(1)

Entwicklungspsychologie.

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Ethnicité.

(1)

Fashion merchandising.

(1)

Femininity in popular culture.

(1)

Freedom of the press -- South Africa.

(1)

Féminité dans la culture populaire.

(1)

Gender identity.

(1)

Gesellschaft.

(1)

Graphic arts -- Terminology.

(1)

Graphic arts.

(1)

Health -- Social aspects -- Australia.

(1)

History.

(1)

Humanities -- Methodology.

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Identité sexuelle -- Anthropologie.

(1)

Identité sexuelle.

(1)

Idrottssociologi.

(1)

Influencer management

(1)

Information society.

(1)

Information technology -- Social aspects.

(1)

Interior decoration -- Practice -- United States.

(1)

Interior decoration firms -- United States -- Management.

(1)

Intern marknadsföring.

(1)

Interne Kommunikation

(1)

Internet in education.

(1)

Internet marketing -- Case studies.

(1)

Internet marketing -- Management.

(1)

Interpersonal communication.

(1)

Jeux vidéo -- Aspect psychologique.

(1)

Journalism -- Corrupt practices.

(1)

Journalism -- United States.

(1)

Juvenile delinquency -- South Africa.

(1)

Juvenile justice, Administration of -- South Africa.

(1)

Kind.

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Kinderpsychologie.

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Kitle iletişim araçları -- Ara̧tırma -- Yöntembilim.

(1)

Kognitiv utveckling hos barn.

(1)

Kognitive Entwicklung.

(1)

Kommunikation inom organisationer.

(1)

Kommunikatives Handeln.

(1)

Kultur.

(1)

Kulturelle Identität.

(1)

LANGUAGE ARTS & DISCIPLINES -- Communication Studies.

(1)

Labor laws and legislation -- South Africa.

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Labor laws and legislation.

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Langage et culture.

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Lecture method in teaching.

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Marketing -- Management -- Textbooks.

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Marketing -- Management.

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Marketing -- Sex differences.

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Marketing -- Social aspects.

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Masculinity in popular culture.

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Masculinité dans la culture populaire.

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Mass media

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Mass media -- Africa -- History.

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Mass media -- Law and legislation -- South Africa.

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Mass media -- Moral and ethical aspects.

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Mass media -- Philosophy.

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Mass media -- Research -- Methodology.

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Mass media -- South Africa -- History.

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