Search Results for Consumers

IIE

Teaching and Learning
Library Events
Faculty of Commerce
Faculty of Humanities
Faculty of ICT
Faculty of Social Science
Distance Education

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

71 Results Found

00000000000000000000000000000000000000000000000000000000000000000000000IIE

Select a list

Make this your default list.

The following items were successfully added.

There was an error while adding the following items. Please try again.

One or more items could not be added because you are not logged in.

How consumers decide

Learning Seed Company.

Format:

Video disc

Publication Date

2007

Excerpt:

How consumers decide Learning Seed Company.

Available: Copies:

Contemporary mathematics for business and consumers

Brechner, Robert A.

Format:

Books

Publication Date

2017

Excerpt:

Contemporary mathematics for business and consumers / Brechner, Robert A.

Available: Copies:

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

Johnson, Lisa, 1967-

Table of contents only http://www.loc.gov/catdir/toc/fy0703/2006298835.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html

Format:

Books

Publication Date

2006

Excerpt:

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers / Johnson, Lisa

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

Available: Copies:

Handbook of research on gender and marketing

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior.

Available: Copies:

The age of surveillance capitalism : the fight for a human future at the new frontier of power

Zuboff, Shoshana, 1951- author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer profiling -- Data processing.

Available: Copies:

Consumer Behaviour 4e

Roberts-Lombard, Mornay

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Consumer Behaviour 4e Roberts-Lombard, Mornay

Available: Copies:

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Bianca, Marguerite

Format:

Books

Publication Date

2016

Excerpt:

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty

Available: Copies:

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Smith, Kerry, 1963- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

, and building stronger relationships with consumers who buy more, buy quicker ... and buy forever

Available: Copies:

10.

Consumer behavior

Schiffman, Leon G. (DE-588)154336181

Inhaltsverzeichnis

Format:

Books

Publication Date

2015

Excerpt:

Consumer behavior / Schiffman, Leon G. (DE-588)154336181

Available: Copies:

11.

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

Available: Copies:

12.

Creative strategy in advertising

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Excerpt:

-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The

Available: Copies:

13.

Essentials of mathematics : an applied approach

Aufmann, Richard N.

Format:

Books

Publication Date

2014

Excerpt:

-- 5. Precents -- 6. Applications for business and consumers.

Available: Copies:

14.

Mobile marketing : an hour a day

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

. The easy-to-follow tips on building stronger consumer relationships through apps and social networking

Available: Copies:

15.

Consumer behaviour

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

Consumer behaviour / Parumasur, Sanjana Brijball.

Available: Copies:

16.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- Psychology.

Available: Copies:

17.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.

Available: Copies:

18.

Tourism : concepts and practices

Walker, John R.

Format:

Books

Publication Date

2011

Excerpt:

consumers and professionals. Special geography spotlights examine the reasons people travel and the places

Available: Copies:

19.

Brands & branding in South Africa 2010 : brands- the people's choice.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2010

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

20.

Consumer behavior

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

21.

Buy ology : how everything we believe about why we buy is wrong

Lindström, Martin, 1970-

Format:

Books

Publication Date

2009 2008

Excerpt:

Consumer behavior.

Available: Copies:

22.

Why we buy : the science of shopping

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html

Format:

Books

Publication Date

2009

Excerpt:

Consumer behavior.

Available: Copies:

23.

The undercover economist

Harford, Tim, 1973-

Format:

Books

Publication Date

2008 2006

Excerpt:

Consumer education.

Available: Copies:

24.

Predictably irrational : the hidden forces that shape our decisions

Ariely, Dan.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book web site http://www.predictablyirrational.com/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html

Format:

Books

Publication Date

2008

Excerpt:

Consumer behavior.

Available: Copies:

25.

The brand bubble : the looming crisis in brand value and how to avoid it

Gerzema, John, 1961-

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm

Format:

Books

Publication Date

2008

Excerpt:

's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of

Available: Copies:

26.

Criminal identities and consumer culture crime, exclusion and the new culture of narcissism

Hall, Steve, 1955-

Ful text available online from Dawsonsera

Format:

Electronic Resources

Publication Date

2008

Excerpt:

Criminal identities and consumer culture crime, exclusion and the new culture of narcissism / Hall

Available: Copies:

27.

DigiMarketing : the essential guide to new media & digital marketing

Wertime, Kent.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html

Format:

Books

Publication Date

2008

Excerpt:

: Consumers in Control Consumer Generated Content -- Consumers taking control the consumer as the "programmer

Available: Copies:

28.

The power of unreasonable people : how social entrepreneurs create markets that change the world

Elkington, John, 1949-

Table of contents http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2327503&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=016389412etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

opportunities in ten great divides -- Raising expectations for bonsai consumers -- Democratizing technology

Available: Copies:

29.

Buyer behaviour : understanding consumer psychology and marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus

Available: Copies:

30.

Explorations of marketing in society

Gundlach, Gregory T. (Gregory Thomas)

Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior.

Available: Copies:

31.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

Available: Copies:

32.

The culture code : an ingenious way to understand why people around the world buy and live as they do

Rapaille, Clotaire.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior -- Psychological aspects.

Available: Copies:

33.

The rebel sell : how the counterculture became consumer culture

Heath, Joseph, 1967-

Table of contents http://www.gbv.de/dms/bowker/toc/9781841126555.pdf

Format:

Books

Publication Date

2006 2005

Excerpt:

The rebel sell : how the counterculture became consumer culture / Heath, Joseph, 1967-

Available: Copies:

34.

Consumer behavior

Blackwell, Roger D.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior / Blackwell, Roger D.

Available: Copies:

35.

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

Cohen, Marshal.

Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

Available: Copies:

36.

The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the

Available: Copies:

37.

Consumer behavior : buying, having, and being

Solomon, Michael R.

Format:

Books

Publication Date

2005 2004

Excerpt:

Consumer behavior : buying, having, and being / Solomon, Michael R.

Available: Copies:

38.

Cover image for 50 ways to protect your identity and your credit : everything you need to know about identity theft, credit cards, credit repair, and credit reports

50 ways to protect your identity and your credit : everything you need to know about identity theft, credit cards, credit repair, and credit reports

Weisman, Steve.

Format:

Books

Publication Date

2005

Excerpt:

Consumer credit -- United States -- Handbooks, manuals, etc.

Available: Copies:

39.

Shopping in the Renaissance : consumer cultures in Italy 1400-1600

Welch, Evelyn S., 1959-

Table of contents http://www.loc.gov/catdir/toc/ecip052/2004024095.html

Format:

Books

Publication Date

2005

Excerpt:

Shopping in the Renaissance : consumer cultures in Italy 1400-1600 / Welch, Evelyn S., 1959-

Available: Copies:

40.

Paying with plastic : the digital revolution in buying and borrowing

Evans, David S. (David Sparks), 1954-

Format:

Books

Publication Date

2005

Excerpt:

Consumer credit -- United States.

Available: Copies:

41.

Passionate and profitable : why customer strategies fail and ten steps to do them right

Arussy, Lior.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0617/2004022230-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0617/2004022230-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip051/2004022230.html

Format:

Books

Publication Date

2005

Excerpt:

Consumer satisfaction.

Available: Copies:

42.

The future of men

Salzman, Marian L.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-d.html

Format:

Books

Publication Date

2005

Excerpt:

male consumers." "In this tour, the future of men identifies the many causes for the change to the male

Available: Copies:

43.

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

; Experiential marketing ; Long-form content ; Communal marketing ; Consumer-generated content ; Search ; Music

Available: Copies:

44.

Kidnapped : how irresponsible marketers are stealing the minds of your children

Acuff, Dan S., 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html

Format:

Books

Publication Date

2005

Excerpt:

Child consumers -- United States.

Available: Copies:

45.

The consistent consumer : predicting future behavior through lasting values

Beller, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html

Format:

Books

Publication Date

2005

Excerpt:

The consistent consumer : predicting future behavior through lasting values / Beller, Ken.

Available: Copies:

46.

Trillion-dollar moms : marketing to a new generation of mothers

Bailey, Maria T.

Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html

Format:

Books

Publication Date

2005

Excerpt:

New Age consumers -- United States.

Available: Copies:

47.

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

Lindström, Martin, 1970-

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html

Format:

Books

Publication Date

2005

Excerpt:

appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future

Available: Copies:

48.

Herbs and nutrients for the mind : a guide to natural brain enhancers

Meletis, Chris D.

Book review (E-STREAMS) http://www.e-streams.com/es0806_7/es0867_4185.html

Format:

Books

Publication Date

2004

Excerpt:

for the integration of these "natural medicines" with traditional medical treatments. Consumers are

Available: Copies:

49.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

50.

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

Lindström, Martin, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html

Format:

Books

Publication Date

2004

Excerpt:

Child consumers.

Available: Copies:

51.

Why people buy things they don't need : understanding and predicting consumer behavior

Danziger, Pamela N.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html

Format:

Books

Publication Date

2004

Excerpt:

Why people buy things they don't need : understanding and predicting consumer behavior / Danziger

Available: Copies:

52.

Consumer behavior : building marketing strategy

Hawkins, Del I.

Inhaltsverzeichnis Consumer behavior

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Consumer behavior : building marketing strategy / Hawkins, Del I.

Available: Copies:

53.

Democracy and regulation : how the public can govern essential services

Palast, Greg.

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=3386138
ebrary http://site.ebrary.com/id/10479610
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=329512
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/50694765.html
JSTOR http://www.jstor.org/stable/10.2307/j.ctt18fs62x

Format:

Electronic Resources

Publication Date

2003

Excerpt:

for domestic consumers ""; ""Much of the electricity debacle was predictable ""; ""The democratic

Available: Copies:

54.

How customers think : essential insights into the mind of the market

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

Format:

Books

Publication Date

2003

Excerpt:

Consumer behavior -- Psychological aspects.

Available: Copies:

55.

No logo brands, globalization, resistance

Klein, Naomi, 1970-

Format:

Video disc

Publication Date

2003

Excerpt:

Consumers' preferences.

Available: Copies:

56.

Safe food : bacteria, biotechnology, and bioterrorism

Nestle, Marion.

Table of contents http://catdir.loc.gov/catdir/toc/fy042/2002027172.html

Format:

Books

Publication Date

2003

Excerpt:

demonstrates how powerful food industries oppose safety regulations, deny accountability, and blame consumers

Available: Copies:

57.

Buyer behaviour : a multi-cultural approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Consumers -- South Africa.

Available: Copies:

58.

A century of American icons : 100 products and slogans from the 20th century consumer culture

Cross, Mary, 1934-

Format:

Books

Publication Date

2002

Excerpt:

A century of American icons : 100 products and slogans from the 20th century consumer culture /

Available: Copies:

59.

Marketing channels

Coughlan, Anne T.

Format:

Books

Publication Date

2001

Excerpt:

, tires, garden products, and fast-moving consumer goods; and from maternity clothing, uninterruptible

Available: Copies:

60.

The why of consumption : contemporary perspectives on consumer motives, goals and desires

Mick, David Glen.

Format:

Books

Publication Date

2000

Excerpt:

The why of consumption : contemporary perspectives on consumer motives, goals and desires / Mick

Available: Copies:

61.

The soul of the new consumer : authenticity -- what we buy and why in the new economy

Lewis, David, 1942-

Format:

Books

Publication Date

2000

Excerpt:

The soul of the new consumer : authenticity -- what we buy and why in the new economy / Lewis

Available: Copies:

62.

Marketing and consumer behaviour in Asia

Pecotich, Tony

Format:

Books

Publication Date

1998

Excerpt:

Marketing and consumer behaviour in Asia Pecotich, Tony

Available: Copies:

63.

The new marketing : building strong marketing strategies in South Africa today

Burgess, Steven M.

Format:

Books

Publication Date

1998

Excerpt:

Consumers -- South Africa.

Available: Copies:

64.

Truth, lies, and advertising : the art of account planning

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic

Available: Copies:

65.

Under the radar : talking to today's cynical consumer

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Excerpt:

Under the radar : talking to today's cynical consumer / Bond, Jonathan, 1957-

Available: Copies:

66.

Disruption : overturning conventions and shaking up the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html

Format:

Books

Publication Date

1996

Excerpt:

absorbing compendium of the what, how, and why of creating advertising that takes consumers by surprise

Available: Copies:

67.

Consumption and the world of goods

Brewer, John, 1947-

Format:

Books

Publication Date

1993

Excerpt:

Consumer goods -- History.

Available: Copies:

68.

The Popcorn report : revolutionary trend predictions for marketing in the 90s.

Popcorn, Faith.

Format:

Books

Publication Date

1992 1991

Excerpt:

Consumer behavior -- Forecasting.

Available: Copies:

69.

Rocking around the clock : music television, postmodernism, and consumer culture

Kaplan, E. Ann.

Format:

Books

Publication Date

1988 1987

Excerpt:

Rocking around the clock : music television, postmodernism, and consumer culture / Kaplan, E. Ann.

Available: Copies:

70.

Behavioural aspects of marketing

Williams, Keith C.

Format:

Books

Publication Date

1981

Excerpt:

Consumers.

Available: Copies:

71.

Childhood in consumer society

Frost, Liz

Format:

Books

Excerpt:

Childhood in consumer society Frost, Liz

Available: Copies:

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

Limit Search Results

Narrowed by:

Included

Shelf Location: 1:STACKS

Access Level

Author

Lindström, Martin, 1970-

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(2)

Kanuk, Leslie Lazar.

(2)

Millward Brown (Firm)

(2)

(2)

(2)

(2)

(1)

Affinity Advertising and Publishing.

(1)

Alper, Loretta.

(1)

Ancrum, Craig.

(1)

Ariely, Dan.

(1)

Armstrong, Gary (Gary M.)

(1)

Armstrong, Gary (Gary M.), author.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Bond, Jonathan, 1957-

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Dobscha, Susan, editor.

(1)

Drewniany, Bonnie L., author.

(1)

Dru, Jean-Marie.

(1)

Du Plessis, Erik.

(1)

Elkin, Noah.

(1)

Elkington, John, 1949-

(1)

Engel, James F.

(1)

Evans, David S. (David Sparks), 1954-

(1)

(1)

(1)

(1)

(1)

(1)

Gundlach, Gregory T. (Gregory Thomas)

(1)

Hall, Steve, 1955-

(1)

Hanover, Dan, 1973- author.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Independent Institute of Education. Vega School of Brand Leadership.

(1)

Institute of Marketing.

(1)

Jaffe, Joseph, 1970-

(1)

Jewler, A. Jerome, author.

(1)

Jhally, Sut.

(1)

Johnson, Lisa, 1967-

(1)

Kaplan, E. Ann.

(1)

Kirshenbaum, Richard, 1961-

(1)

Klein, Naomi, 1970-

(1)

Klein, Naomi, 1970- No logo.

(1)

Kotler, Philip (Philip J.), 1931-

(1)

Kotler, Philip, author.

(1)

Kotler, Philip.

(1)

Learning Seed Company.

(1)

(1)

(1)

(1)

(1)

(1)

Media Education Foundation.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Opresnik, Marc O. (Marc Oliver), 1969- contributor.

(1)

Palast, Greg.

(1)

Parumasur, Sanjana Brijball.

(1)

(1)

(1)

(1)

(1)

Porter, Roy, 1946-2002.

(1)

(1)

(1)

(1)

(1)

Roberts-Lombard, Mornay

(1)

Roberts-Lombard, Mornay.

(1)

Roberts-Lombard, Morney

(1)

Salzman, Marian L.

(1)

Schiffman, Leon G. (DE-588)154336181

(1)

Schmalensee, Richard.

(1)

Seybold, Patricia B.

(1)

Smith, Kerry, 1963- author.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Welch, Evelyn S., 1959-

(1)

(1)

(1)

(1)

(1)

(1)

Zuboff, Shoshana, 1951- author.

(1)

Format

(66)

(3)

(2)

Item Category 1

Material Type

Language

(71)

Library

Publication Date

Subject

(21)

(11)

(6)

(5)

Verbraucherverhalten.

(5)

Advertising -- Psychological aspects.

(4)

Branding (Marketing)

(4)

Consumers.

(4)

Customer relations.

(4)

Motivation research (Marketing)

(4)

South Africa.

(4)

Target marketing.

(4)

Consumers -- Psychology.

(3)

Consumers -- Research.

(3)

Consumers -- South Africa.

(3)

Consumers' preferences.

(3)

Marketing -- Psychological aspects.

(3)

United States.

(3)

Advertising -- United States.

(2)

Advertising agencies.

(2)

Advertising and children.

(2)

Aspects psychologiques.

(2)

Child consumers.

(2)

Comportement du consommateur.

(2)

Consommateurs -- Comportement -- Aspect psychologique.

(2)

Consumer behavior -- Psychological aspects.

(2)

Consumer behaviour.

(2)

Internet marketing.

(2)

Marketing -- Social aspects.

(2)

Marketing -- South Africa.

(2)

Neuromarketing.

(2)

Strategic planning.

(2)

Advertising -- Brand name products -- United States -- History -- 20th century.

(1)

Advertising -- Brand name products.

(1)

Advertising -- Cross-cultural studies.

(1)

Advertising -- Research.

(1)

Advertising -- Social aspects.

(1)

Advertising -- Technological innovations.

(1)

Advertising -- United States -- History -- 20th century.

(1)

Advertising Social aspects

(1)

Advertising agencies -- Customer services -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising campaigns -- United States -- Planning.

(1)

Advertising campaigns -- United States.

(1)

Advertising campaigns.

(1)

Advertising copy.

(1)

Advertising layout and typography.

(1)

Advertising.

(1)

Agences de publicité -- États-Unis.

(1)

Aliments -- Biotechnologie.

(1)

Aliments -- Sécurité -- Mesures.

(1)

Armes biologiques.

(1)

Armut

(1)

Attitudes.

(1)

Bank credit cards -- United States.

(1)

Behavior modification -- Economic aspects.

(1)

Besluitvorming.

(1)

Big data -- Economic aspects.

(1)

Biotechnologie.

(1)

Bioterrorism -- prevention & control.

(1)

Bioterrorism.

(1)

Bioterrorisme.

(1)

Brand choice -- Psychological aspects.

(1)

Brand choice.

(1)

Brand name products -- Case studies.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Political aspects.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Public opinion.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- South Africa.

(1)

Brand name products -- Valuation.

(1)

Business forecasting.

(1)

Business mathematics -- Problems, exercises, etc.

(1)

Business names.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Caractéristiques nationales.

(1)

Child consumers -- United States.

(1)

Civilization -- History.

(1)

Cognition and culture.

(1)

Cognition et culture.

(1)

Comportement social.

(1)

Comportement économique.

(1)

Consommateur.

(1)

Consommateurs -- Comportement.

(1)

Consommateurs -- Psychologie.

(1)

Consommateurs.

(1)

Consumentengedrag.

(1)

Consumer behavior -- Data processing.

(1)

Consumer behavior -- Forecasting.

(1)

Consumer behavior -- History -- 20th century.

(1)

Consumer behavior -- South Africa.

(1)

Consumer behavior -- United States -- Case studies.

(1)

Consumer behavior -- United States.

(1)

Consumer credit -- United States -- Handbooks, manuals, etc.

(1)

Consumer credit -- United States.

(1)

Consumer education.

(1)

Consumer goods -- History.

(1)

Consumer profiling -- Data processing.

(1)

Consumer research.

(1)

Consumer satisfaction.

(1)

Consumers -- Attitudes.

(1)

Consumers -- History.

(1)

Consumers -- Italy -- History -- 16th century.

(1)

Consumers -- Italy -- History -- To 1500.

(1)

Consumers' preferences -- South Africa.

(1)

Consumption (Economics) -- History.

(1)

Consumption (Economics) -- Social aspects.

(1)

Consumption (Economics) -- United States -- History -- 20th century.

(1)

Consumption (Economics) Social aspects

(1)

Contamination des aliments.

(1)

Corporate Social Responsibility

(1)

Counterculture

(1)

Counterculture.

(1)

Creative ability in business.

(1)

Creative thinking.

(1)

Credit cards -- United States.

(1)

Credit ratings -- United States -- Handbooks, manuals, etc.

(1)

Criminal psychology.

(1)

Criminals -- Great Britain -- Attitudes.

(1)

Créativité

(1)

Customer services -- Management.

(1)

Decision making.

(1)

Democracy -- United States.

(1)

Dietary supplements.

(1)

Documentary films.

(1)

Economic history -- 1990-

(1)

Economic history.

(1)

Economics -- Psychological aspects.

(1)

Economics.

(1)

Effectiviteit.

(1)

Electronic books.

(1)

Electronic commerce -- United States.

(1)

Electronic funds transfers -- United States.

(1)

Enfants consommateurs -- États-Unis.

(1)

Entrepreneurship

(1)

Entrepreneurship-Ansatz

(1)

Entscheidungsfindung.

(1)

Food -- Biotechnology.

(1)

Food -- Safety measures.

(1)

Food Contamination.

(1)

Food Microbiology -- standards.

(1)

Food, Genetically Modified.

(1)

Generation X.

(1)

Generation Y.

(1)

Gesundheitsschutz.

(1)

Herbs -- Therapeutic use.

(1)

Hirnforschung.

(1)

Human information processing -- Research.

(1)

Identity theft -- United States -- Prevention -- Handbooks, manuals, etc.

(1)

Imagery (Psychology) -- History -- 20th century.

(1)

Individual behaviour.

(1)

Industrie alimentaire.

(1)

Information technology -- Economic aspects.

(1)

Information technology -- Social aspects.

(1)

Information, Traitement de l', chez l'homme - Recherche.

(1)

Information, Traitement de l', chez l'homme -- Recherche.

(1)

Interactive marketing.

(1)

International business enterprises -- Political aspects.

(1)

International business enterprises -- Public opinion.

(1)

Irrationaliteit.

(1)

Irrationalität.

(1)

Konsumentenverhalten.

(1)

Kulturelles System.

(1)

Kulturvergleich.

(1)

Lebensmittel.

(1)

Lebensmittelmikrobiologie.

(1)

Lebensmittelqualität.

(1)

Lebensmittelüberwachung.

(1)

Leermiddelen (vorm)

(1)

Legislation, Food -- organization & administration.

(1)

Lehrbuch.

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

MTV Networks.

(1)

Makroökonomie.

(1)

Man-woman relationships.

(1)

Market surveys -- United States.

(1)

Marketing

(1)

Marketing -- Aspect psychologique.

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- Research.

(1)

Marketing -- Sex differences.

(1)

Marketing -- United States.

(1)

Marketing Social aspects

(1)

Marketing channels.

(1)

Marketing research -- South Africa.

(1)

Marktanalyse.

(1)

Marktmacht.

(1)

Masculinity.

(1)

Mathematics -- Problems, exercises, etc.

(1)

Mathematics.

(1)

Men -- Social conditions -- 21st century.

(1)

Mobile commerce.

(1)

Mothers -- United States.

(1)

Mothers.

(1)

National characteristics.

(1)

Nationalcharakter.

(1)

Neuer Markt

(1)

Neurobehavioral disorders -- Alternative treatment.

(1)

View All

Fewer

Collapse All

Item Available

Advanced Search Location

{sortLabel}

	{facetName}	{results}

	{displayName}	{count}
{error}