Scoring points : how Tesco continues to win customer loyalty / Humby, Clive.

The loyalty advantage : essential steps to energize your company, your customers, your brand /

strategies they employ to compete for consumer loyalty.Written by international experts in the field, the

information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

need to know about social media marketing: Humans buy from humans -- Small interactions lead to loyalty

-Off Deals -- Loyalty Programs -- Event Marketing -- Summary of Consumer-Oriented Promotions and Marketer

-- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- The online world

him and her loyalty to her brother. As Grace gets closer to Daniel, she learns the truth about that

, loyalty, and the cookie ; "We need to talk", and other words that make men run for cover -- Why men do

/ Rahel Jaeggi -- Making nonsense of loyalty to country / Simon Keller -- Finding theoretical concepts in

Loyalty -- Achieving Service Recovery and Obtaining Customer Feedback -- Improving Service Quality and

, & Loyalty -- Chapter 6 -- Analyzing Consumer Markets -- Chapter 7 -- Analyzing Business Markets -- Chapter 8

-- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a

have more loyalty -- Strong brands are a store of trust -- Strong brands can stimulate innovation

-Term Customer Loyalty: A Strategic Approach / Moira Clark and Adrian Payne -- 4. Internal Marketing: Myth versus

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