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Print
by 
Barker, Melissa S., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Social media marketing : a strategic approach / Barker, Melissa S., author.
Available: Copies:
2. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
3. 
Cover image for Social media explained : untangling the world's most misunderstood business trend
by 
Schaefer, Mark W.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media explained : untangling the world's most misunderstood business trend / Schaefer, Mark
Available: Copies:
by 
Nzimande, Nokwanda.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
The evolution of social media : the effectiveness, role and value of social media platforms in the
Available: Copies:
by 
Cohen, Stanley, 1942-
Format: 
Books
Publication Date 
1981
Excerpt: 
The Manufacture of news : social problems, deviance and the mass media / Cohen, Stanley, 1942-
Available: Copies:
6. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
, Online, Social Media, and Mobile Marketing -- Part 4 Extending Marketing -- 18. Creating Competitive
Available: Copies:
7. 
Cover image for Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
gaze; 5. The hashtaggable body: negotiating gender performance in social media; 6. Patriarchal myths
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher
Available: Copies:
9. 
Cover image for Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience
Available: Copies:
10. 
Cover image for Leadership : theory, application & skill development
by 
Lussier, Robert N.
Format: 
Books
Publication Date 
2016
Excerpt: 
Organization -- Crisis Leadership -- Crisis Communication in the Age of Social Media -- Formulating a Crisis
Available: Copies:
11. 
Cover image for Business writing today : a practical guide
by 
Canavor, Natalie, 1942- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
the digital realm of email, social networking, and social media strategies.
Available: Copies:
12. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
and experiences, and public relations -- Managing digital communications: online, social media, and
Available: Copies:
by 
Dewdney, Andrew, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
SOCIAL SCIENCE -- Media Studies.
Available: Copies:
15. 
Cover image for A guide to service desk concepts
by 
Knapp, Donna, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Communication Tools -- Whiteboards -- Dashboards -- Instant Messaging Systems -- Social Media -- Tools Used by
Available: Copies:
16. 
Cover image for Effective business communication in organisations : preparing messages that communicate
by 
Fielding, M. L. (Michael L.), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
engage in effective business communication. Social media and new communication forms, however, come with
Available: Copies:
by 
Croteau, David R.
Format: 
Books
Publication Date 
2014
Excerpt: 
Mass media -- Social aspects -- United States.
Available: Copies:
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing : the convenience of shopping at home -- Social media: the ultimate in word-of-mouth advertising
Available: Copies:
19. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
: Establishing Voice ; Words II: Writing Well ; Interactive Advertising and Social Media ; Television and Video
Available: Copies:
20. 
Cover image for Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods
Available: Copies:
by 
Jensen, Klaus Bruhn.
Format: 
Books
Publication Date 
2012
Excerpt: 
The handbook of media and communication research : qualitative and quantitative methodologies /
Available: Copies:
22. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection
Available: Copies:
23. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising media planning.
Available: Copies:
24. 
Cover image for Approach and language
by 
Ambrose, Gavin, author.
Format: 
Books
Publication Date 
2011
Excerpt: 
; Studio interview : Dennis Y. Ichiyama ; Student exercise : Rich media -- Vocabulary. Design language
Available: Copies:
by 
Kleiman, Jessica.
Format: 
Books
Publication Date 
2011
Excerpt: 
(but not too loudly) -- Brush up on your social (media) studies -- Gratification doesn't have to be
Available: Copies:
by 
Littlejohn, Stephen W.
Format: 
Books
Publication Date 
2011
Excerpt: 
Framing -- Social Action Media Studies -- The Sociopsychological Tradition -- The Effects Tradition
Available: Copies:
27. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Social media.
Available: Copies:
28. 
Cover image for Environment, media and communication
by 
Hansen, Anders, 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
Environment, media and communication / Hansen, Anders, 1957-
Available: Copies:
29. 
Cover image for Unmarketing : stop marketing. Start engaging.
by 
Stratten, Scott.
Format: 
Books
Publication Date 
2010
Excerpt: 
't Use Social Media -- Social Media (Social Currency as Well) -- Twitter versus Facebook versus Linkedln
Available: Copies:
30. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product
Available: Copies:
by 
O'Shaughnessy, Michael, 1951-
Format: 
Books
Publication Date 
2008
Excerpt: 
Mass media -- Social aspects.
Available: Copies:
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
What is advertising today? -- The evolution of advertising -- The economic, social, and regulatory
Available: Copies:
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
media -- 13. Support media -- 14. Direct marketing -- 15. Internet and interactive media -- 16. Sales
Available: Copies:
35. 
Cover image for A world history of photography
by 
Rosenblum, Naomi.
Format: 
Books
Publication Date 
2007
Excerpt: 
photography : another aspect 1890-1920 -- Documentation : the social scene to 1945 -- Illuminating injustice
Available: Copies:
36. 
Cover image for Putting people in the picture : visual methodologies for social change
by 
De Lange, Naydene.
Format: 
Books
Publication Date 
2007
Excerpt: 
Putting people in the picture : visual methodologies for social change / De Lange, Naydene.
Available: Copies:
37. 
Cover image for Ethics in media communications : cases and controversies
by 
Day, Louis A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Ethics in media communications : cases and controversies / Day, Louis A.
Available: Copies:
by 
Alexander, Amanda.
Format: 
Books
Publication Date 
2006
Excerpt: 
South Africa -- Social conditions -- 1994-
Available: Copies:
by 
Richter, Linda M.
Format: 
Books
Publication Date 
2006
Excerpt: 
including the input of class and race issues to the portrayal of fathers in the media. By turning attention
Available: Copies:
by 
Chun, Wendy Hui Kyong, 1969-
Format: 
Books
Publication Date 
2006
Excerpt: 
New media, old media : a history and theory reader / Chun, Wendy Hui Kyong, 1969-
Available: Copies:
by 
Rowbotham, Judith.
Format: 
Books
Publication Date 
2005
Excerpt: 
Criminal conversations : Victorian crimes, social panic, and moral outrage / Rowbotham, Judith.
Available: Copies:
42. 
Cover image for Carnage and the media : the making and breaking of news about violence
by 
Seaton, Jean.
Format: 
Books
Publication Date 
2005
Excerpt: 
Carnage and the media : the making and breaking of news about violence / Seaton, Jean.
Available: Copies:
43. 
Cover image for Blog! : how the newest media revolution is changing politics, business, and culture
by 
Kline, David, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
Blog! : how the newest media revolution is changing politics, business, and culture / Kline, David
Available: Copies:
by 
Boyle, Raymond, 1966-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Digital media -- Social aspects.
Available: Copies:
by 
Rowe, David, 1954-
Format: 
Books
Publication Date 
2004
Excerpt: 
Mass media and sports -- Social aspects.
Available: Copies:
by 
Englander, Elizabeth Kandel.
Format: 
Books
Publication Date 
2003
Excerpt: 
. Developmental Factors and Social Learning -- 6. Media Exposure and Violence -- 7. The Biosocial Model -- 8
Available: Copies:
by 
Fortunati, Leopoldina.
Format: 
Books
Publication Date 
2003
Excerpt: 
Human body -- Social aspects.
Available: Copies:
by 
Dalli, Valerie.
Format: 
Video disc
Publication Date 
2003 1996
Excerpt: 
Research methods for the social sciences Dalli, Valerie.
Available: Copies:
49. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising
Available: Copies:
by 
Croteau, David.
Format: 
Books
Publication Date 
2003
Excerpt: 
Mass media -- Social aspects -- United States.
Available: Copies:
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Mass-média.
Available: Copies:
54. 
Cover image for Cultural theory and popular culture : an introduction
by 
Storey, John, 1950-
Format: 
Books
Publication Date 
2001
Excerpt: 
, Feminism as Social Practice, Men's Studies and Masculinities. Illustrations have been added." "The new
Available: Copies:
by 
Schirato, Tony.
Format: 
Books
Publication Date 
2000
Excerpt: 
Mass media -- Social aspects -- Australia.
Available: Copies:
by 
Prosser, Michael H., 1936-
Format: 
Books
Publication Date 
2000
Excerpt: 
Mass media -- Social aspects.
Available: Copies:
57. 
Cover image for Workers without frontiers : the impact of globalization on international migration
by 
Stalker, Peter.
Format: 
Books
Publication Date 
2000
Excerpt: 
. Messages from the Media. Telecommunications and Transportation. Migrant Networks. The Migration Industry
Available: Copies:
by 
Steinberg, Sheila.
Format: 
Books
Publication Date 
1999
Excerpt: 
conditioning and Skinnerian behaviourism -- Social learning theory -- Consistency theories -- Balance theory
Available: Copies:
59. 
Cover image for The gender/sexuality reader : culture, history, political economy
by 
Lancaster, Roger N.
Format: 
Books
Publication Date 
1997
Excerpt: 
Corps humain -- Aspect social.
Available: Copies:
60. 
Cover image for Constructing the self in a mediated world
by 
Lindlof, Thomas R.
Format: 
Books
Publication Date 
1996
Excerpt: 
Inquiries in social construction
Available: Copies:
62. 
Cover image for Dynamics of modern communication : the shaping and impact of new communication technologies
by 
Flichy, Patrice.
Format: 
Books
Publication Date 
1995
Excerpt: 
The media, culture & society series
Available: Copies:
by 
Wark, McKenzie, 1961-
Format: 
Books
Publication Date 
1994
Excerpt: 
Mass media -- Social aspects.
Available: Copies:
by 
Atkin, Charles K.
Format: 
Books
Publication Date 
1989
Excerpt: 
Mass media -- Social aspects -- United States.
Available: Copies:
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