124 Results Found
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1.Â
byÂ
Lynch, R
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Corporate strategy Lynch, R
byÂ
Walker, Orville C. ... [et al.]
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Marketing strategy Walker, Orville C. ... [et al.]
byÂ
Walker, Orville C.
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Marketing strategy Walker, Orville C.
4.Â
byÂ
Ferrell, O. C.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Marketing strategy / Ferrell, O. C.
byÂ
Galgut, Damon, 1963-
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Strategy and siege / Galgut, Damon, 1963-
6.Â
byÂ
Oliver, Sandra.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live
123Library http://www.123library.org/book_details/?id=98917
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749458652
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=480545
ebrary http://site.ebrary.com/id/10364972
123Library http://www.123library.org/book_details/?id=98917
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749458652
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=480545
ebrary http://site.ebrary.com/id/10364972
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Public relations strategy / Oliver, Sandra.
7.Â
byÂ
Grant, Robert M., 1948- author.
Format:Â
Books
Publication DateÂ
2018
Excerpt:Â
Contemporary strategy analysis / Grant, Robert M., 1948- author.
8.Â
byÂ
Harvard Business School.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
When your strategy stalls. Harvard Business School.
byÂ
Quester, NC
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Implications for marketing strategy Quester, NC
byÂ
Manning, Tony
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Making sense of strategy Manning, Tony
11.Â
byÂ
Drewniany, Bonnie L.
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
Creative strategy in advertising. Drewniany, Bonnie L.
12.Â
byÂ
Drewniany, Bonnie L., author.
Format:Â
Books
Publication DateÂ
2014
Excerpt:Â
Creative strategy in advertising / Drewniany, Bonnie L., author.
13.Â
byÂ
Ketchen, David J.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Research methodology in strategy and management / Ketchen, David J.
14.Â
byÂ
Thompson, Arthur A., 1940-
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-
15.Â
byÂ
Walker, Orville C.
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
Marketing strategy : a decision-focused approach / Walker, Orville C.
16.Â
byÂ
Halvorson, Kristina.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Content strategy for the Web / Halvorson, Kristina.
17.Â
byÂ
Lovelock, Christopher H.
Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
Services marketing : people, technology, strategy / Lovelock, Christopher H.
byÂ
Hitt, Michael A.
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
Management of strategy : concepts and cases / Hitt, Michael A.
19.Â
byÂ
Marcus, Alfred A. (Alfred Allen), 1950-
Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2004049992-t.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Management strategy : achieving sustained competitive advantage / Marcus, Alfred A. (Alfred Allen
20.Â
byÂ
Dean, James W. Evans, James R.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Total quality: management, organization and strategy Dean, James W. Evans, James R.
21.Â
byÂ
Hawkins, Del I.
Inhaltsverzeichnis Consumer behavior
Format:Â
Electronic Resources
Publication DateÂ
2004
Excerpt:Â
Consumer behavior : building marketing strategy / Hawkins, Del I.
22.Â
byÂ
Thomas, Howard, 1943-
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Handbook of strategy and management / Thomas, Howard, 1943-
byÂ
Rangan, V.K.
Format:Â
Books
Publication DateÂ
1995
Excerpt:Â
Business marketing strategy: concepts and applications Rangan, V.K.
byÂ
Quirk, Thomas.
Format:Â
Books
Publication DateÂ
1990
Excerpt:Â
Test bank : Marketing principles and strategy, [by] Henry Assael / Quirk, Thomas.
25.Â
byÂ
Fitzsimmons, James A.
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Service management : operations, strategy, and information technology / Fitzsimmons, James A.
byÂ
Whittington, Richard, 1958-
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
What is strategy, and does it matter? / Whittington, Richard, 1958-
27.Â
byÂ
Ghemawat, Pankaj.
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Strategy and the business landscape. core concepts / Ghemawat, Pankaj.
28.Â
byÂ
Young, Antony, 1964-
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
29.Â
byÂ
Hatch, Mary Jo.
Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
Taking brand initiative : how companies can align strategy, culture, and identity through corporate
30.Â
byÂ
Thompson, Arthur A., 1940-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0612/2006011853.html
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
Crafting and executing strategy : the quest for competitive advantage : concepts and cases /
31.Â
byÂ
Neumeier, Marty.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269
Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
The brand gap : how to bridge the distance between business strategy and design : a whiteboard
32.Â
byÂ
Hrebiniak, Lawrence G.
Table of contents http://www.loc.gov/catdir/toc/fy053/2004111039.html
Format:Â
Electronic Resources
Publication DateÂ
2005
Excerpt:Â
Making strategy work : leading effective execution and change / Hrebiniak, Lawrence G.
byÂ
Hayes, Robert
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Operations, strategy, and technology: pursuing the competitive edge Hayes, Robert
34.Â
byÂ
Huselid, Mark A.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
The workforce scorecard : managing human capital to execute strategy. Huselid, Mark A.
byÂ
Stielstra, Greg.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
PyroMarketing : the four-step strategy to ignite customer evangelists and keep them for life /
36.Â
byÂ
Aaker, David A.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
37.Â
![Cover image for Branding : [brand strategy, design, and implementation of corporate and product identity]](https://secure.syndetics.com/index.aspx?type=xw12&client=iiegauteng&upc=&oclc=&isbn=9780823058624/MC.GIF "Cover image for Branding : [brand strategy, design, and implementation of corporate and product identity]")
byÂ
Vaid, Helen.
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Branding : [brand strategy, design, and implementation of corporate and product identity] / Vaid
38.Â
byÂ
Morosini, Piero.
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
Managing cultural differences : effective strategy and execution across cultures in global
Format:Â
Books
Excerpt:Â
Advertisng campaign strategy: A guide to marketing communitation plans
40.Â
byÂ
Kotler, Philip, author.
Format:Â
Books
Publication DateÂ
2021
Excerpt:Â
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
41.Â
byÂ
Kotler, Philip, author.
Format:Â
Books
Publication DateÂ
2021
Excerpt:Â
strategy doesn't fit all -- The next tech : it's time for human-like technologies to take off -- The new CX
42.Â
byÂ
Venter, Peet, 1964-
Format:Â
Books
Publication DateÂ
2020
Excerpt:Â
: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies
43.Â
byÂ
Tybout, Alice M. éditeur intellectuel.
Format:Â
Books
Publication DateÂ
2019
Excerpt:Â
-mover advantage / Gregory S. Carpenter, Kent Nakamoto -- Leading the brand : brand strategy orchestration and
byÂ
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format:Â
Books
Publication DateÂ
2018 2011
Excerpt:Â
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
45.Â
byÂ
Nicholson, Walter, author.
Format:Â
Books
Publication DateÂ
2016
Excerpt:Â
Introduction -- Choice and demand -- Uncertainty and strategy -- Production and supply
46.Â
byÂ
Monczka, Robert M., author.
Format:Â
Books
Publication DateÂ
2016
Excerpt:Â
management organization -- Category strategy development -- Supplier evaluation and selection -- Supplier
47.Â
byÂ
Lussier, Robert N.
Format:Â
Books
Publication DateÂ
2016
Excerpt:Â
-- Strategy Formulation -- Strategy Execution -- Strategy Evaluation and Control -- Leading Organizational
48.Â
byÂ
Kotler, Philip, author.
Format:Â
Books
Publication DateÂ
2016
Excerpt:Â
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
49.Â
byÂ
Smith, Kerry, 1963- author.
Format:Â
Books
Publication DateÂ
2016
Excerpt:Â
The rise of experience -- The psychology of engagement -- Developing an experiential strategy
50.Â
byÂ
Wheeler, Scot R.
Format:Â
Books
Publication DateÂ
2016
Excerpt:Â
Introduction -- The foundations of personalization -- Strategy, technology, science & art -- The
51.Â
byÂ
Gunter, Glenda A., author.
Format:Â
Books
Publication DateÂ
2015
Excerpt:Â
-- Prepare For The Job -- Know Your Content -- Use Questioning As An Instructional Strategy -- Create a
byÂ
Erdis, Cindy, editor.
Format:Â
Books
Publication DateÂ
2015
Excerpt:Â
-- Chapter 8. Providing the right service -- PART 3. Implementation of the retail strategy -- Chapter 9
53.Â
byÂ
Kotler, Philip (Philip J.), 1931-
Format:Â
Books
Publication DateÂ
2014 2013
Excerpt:Â
. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New
54.Â
byÂ
South African Democracy Education Trust.
Book review (H-Net) http://www.h-net.org/review/hrev-a0e4z5-aa
Format:Â
Books
Publication DateÂ
2014 2013 2012 2011 2010
Excerpt:Â
less well-known but significant, actors, strategy and tactics: the evolution of the strategy and
55.Â
byÂ
Tidd, Joseph, 1960- author.
Format:Â
Books
Publication DateÂ
2014
Excerpt:Â
-- Innovation : what it is and why it matters -- Innovation strategy -- Identifying strategic capabilities
byÂ
Barker, Rachel, 1958-
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
communication, corporate communication, etc. ; in determining and implementing strategy, operations and
57.Â
byÂ
Pasqua, Rachel.
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
-effective strategy can be used successfully by businesses of any size and includes detailed information on legal
58.Â
byÂ
Felton, George, 1947-
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
Part One: Strategy. Creating an Advertising Strategy ; Researching Your Client's Product
59.Â
byÂ
Semenik, Richard J.
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
-- Managing creativity in advertising and integrated brand promotion -- Creative message strategy -- Executing
byÂ
Jooste, C. J. (Christiaan Johannes), 1947-
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and
61.Â
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.
62.Â
byÂ
FitzRoy, Peter T.
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
strategy -- Corporate- and business unit-level strategy -- Strategy as building capabilities -- Strategy as
63.Â
byÂ
Burtenshaw, Ken.
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
Planning and Strategy. The client ; Market research ; Account planning ; The creative brief -- The Creative
64.Â
byÂ
Littlejohn, Stephen W.
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
Tradition -- Action-Assembly Theory -- Strategy-Choice Models -- Message-Design Models -- Applications
byÂ
Goldman, Geoff.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
partners? -- A strategy for customer experience from the inside out -- Scenarios: it's not about predicting
byÂ
Ehlers, Tienie.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
management -- The drivers of strategy implementation -- The structural drivers and instruments for strategy
67.Â
byÂ
Hutt, Michael D.
Format:Â
Regular print
Publication DateÂ
2010
Excerpt:Â
. III Assessing market opportunities -- pt. IV Formulating business marketing strategy -- pt. V
68.Â
byÂ
Grant, Kevin, 1968-
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Applications -- Introduction -- Context for disruptive technologies and applications -- Strategy of disruption
69.Â
byÂ
Vithal, Renuka.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
collection plan ; Planning a data analysis strategy ; Anticipating the report outline; Enhancing validity and
70.Â
byÂ
Louw, Lynette.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
environment -- Analysing the internal environment -- Business level strategy -- Strategic innovation
71.Â
byÂ
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics
72.Â
byÂ
Venter, Peet, 1964-
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies
73.Â
byÂ
Tidd, Joseph, 1960-
Table of contents http://www.gbv.de/dms/zbw/585834911.pdf
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
innovative organization -- Developing an innovation strategy -- Sources of innovation -- Innovation networks
74.Â
byÂ
Pienaar, Wessel J.
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
supply chain strategy planning -- Tactical logistics management and supply chain integration -- Financial
75.Â
byÂ
Wheeler, Alina.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
implementing effective brand identity. From research and analysis through brand strategy, design and identity
76.Â
byÂ
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
strategy -- Professor Ehrenberg and double jeopardy; or the effect of the brand on the advertising -- The
77.Â
byÂ
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
78.Â
byÂ
Surie, Gita Sud de.
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
policy and strategy, organization and management theory, economic sociology and history and technology
79.Â
byÂ
Bloxham, Sue.
Format:Â
Electronic Resources
Publication DateÂ
2007
Excerpt:Â
-- Planning a programme assessment strategy -- Planning the assessment for a module -- Diversifying assessment
80.Â
byÂ
Belch, George E. (George Edward), 1951-
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
program. 8. Creative strategy: Planning and development -- 9. Creative strategy: Implementation and
81.Â
byÂ
Hill, Charles W. L.
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
International Business -- Entry Strategy and Strategic Alliances Cases Toyota {u2013} The Rise of a Global
82.Â
byÂ
Felton, George, 1947-
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Creating an advertising strategy -- Researching your client's product -- Understanding consumer
83.Â
byÂ
Delbridge, Rick.
Table of contents only http://www.loc.gov/catdir/toc/ecip0519/2005027339.html
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Making a difference -- Building on the national context -- Transforming strategy -- Managing
84.Â
byÂ
Grant, John, 1964-
NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Branding -- The Trouble With Trends -- Strategy: Finding A Cultural Logic -- SECTION II. TYPOLOGY OF BRAND
85.Â
byÂ
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
the Market Offerings: Chapter 12 -- Setting Product Strategy -- Chapter 13 -- Designing & Managing
86.Â
byÂ
Du Plessis, Erik.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
magnifier' -- 18. Exposing the consumer to the advertising : media strategy -- Introduction -- What
87.Â
byÂ
Chainey, Spencer.
Table of contents http://www.loc.gov/catdir/toc/ecip054/2004028500.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
, tactics and strategy." "This book is essential reading for crime analysts and other professionals working
88.Â
byÂ
Navarro, Peter.
Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004018239.html
Publisher description http://www.loc.gov/catdir/description/mh051/2004018239.html Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004018239.html Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018239.html
Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018239.html
Publisher description http://www.loc.gov/catdir/description/mh051/2004018239.html Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004018239.html Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018239.html
Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018239.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
concepts of a subject like strategy or finance. One of the world's top business professors then illustrates
89.Â
byÂ
Robins, Steven L.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0625/2005052346-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0625/2005052346-d.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0625/2005052346-d.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
: a critical review of the proposed city development strategy partnership in Cape Town / 'Functional
90.Â
byÂ
Durkin, Dianne M., 1947-
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
focus and strategy through shared vision, values, and positioning -- Ch. 11. The third essential step
91.Â
byÂ
Mead, Richard.
Table of contents http://www.loc.gov/catdir/toc/ecip0413/2004001162.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
companies -- Designing and implementing strategy -- Headquarters and subsidiary -- The international joint
92.Â
byÂ
Kaputa, Catherine, 1948-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
spot where you and a market opportunity meet -- Find a great self-brand strategy to get great results
93.Â
byÂ
Smith, Hazel, 1950-
Format:Â
Electronic Resources
Publication DateÂ
2005
Excerpt:Â
strategy. Author from Uni of Canberra.
94.Â
byÂ
Meier, Gerald M.
Table of contents http://swbplus.bsz-bw.de/bsz11624322inh.pdf
Table of contents http://swbplus.bsz-bw.de/bsz116243228inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2004063638-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004063638-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz11624322vlg.pdf
Table of contents http://swbplus.bsz-bw.de/bsz116243228inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2004063638-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004063638-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz11624322vlg.pdf
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
VII. Agriculture -- Overview -- VII. A. Designing an agricultural strategy -- Selection VII. A.1
95.Â
byÂ
Christopher, Martin.
Table of contents http://swbplus.bsz-bw.de/bsz256446229inh.htm
Verlagsinformation http://swbplus.bsz-bw.de/bsz256446229vlg.htm
Verlagsinformation http://swbplus.bsz-bw.de/bsz256446229vlg.htm
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Logistics, the supply chain, and competitive strategy -- Logistics and customer value -- Measuring
96.Â
byÂ
Percy, Larry.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
strategy -- Setting a media strategy -- Making it work -- Processing the message -- Creative tactics
97.Â
byÂ
Biko, Steve, 1946-1977.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
' -- American policy towards Azania -- Our strategy for liberation -- On death.
98.Â
byÂ
Miller, Jon, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
The six-minute read -- What is a brand? -- Brand strategy is business strategy -- Brands in the
99.Â
byÂ
Laudon, Kenneth C., 1944-
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
, and Strategy -- Ch. 4. The Digital Firm: Electronic Business and Electronic Commerce -- Ch. 5. Ethical
100.Â
byÂ
McGahan, Anita M. (Anita Marie)
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
different requirements each holds for successful strategy. This book provides a model for determining which
101.Â
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
102.Â
byÂ
Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
-- Marketing Channels and the Role of Intermediaries -- Promotional Strategy and Marketing Communication
103.Â
byÂ
Schenkler, Irv.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Plot your course : setting your media strategy -- Cast your line : developing proactive media
104.Â
byÂ
Decker, Scott H.
Format:Â
Books
Publication DateÂ
2003 2002
Excerpt:Â
prospects of a "pulling levers" strategy in a Los Angeles barrio / Evaluating nuisance abatement at gang and
byÂ
Pickett, K. H. Spencer.
Table of contents http://www.loc.gov/catdir/toc/wiley032/2003053781.html
Publisher description http://www.loc.gov/catdir/description/wiley038/2003053781.html
Publisher description http://www.loc.gov/catdir/description/wiley038/2003053781.html
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Strategy -- 9. Audit Field Work -- 10. Meeting the Challenge -- App. A. Induction/Orientation Programme
106.Â
byÂ
Wells, William, 1926-
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
107.Â
byÂ
Patterson, Kerry, 1946-
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002001129.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2002001129.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2002001129.html
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
partner? This book offers readers a proven seven-point strategy for achieving their goals in all those
108.Â
byÂ
Hoffer, Jeffrey A.
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Requirements: Conceptual Data Modeling -- Selecting the Best Alternative Design Strategy -- Design -- Designing
109.Â
byÂ
Smurthwaite, David.
Publisher description http://catdir.loc.gov/catdir/description/ste041/2003283524.html
Format:Â
Books
Publication DateÂ
2002 1999
Excerpt:Â
' forces -- The British forces -- The rival commanders -- The Boer strategy -- The British are contained
110.Â
byÂ
Arens, William F.
Format:Â
Electronic Resources
Publication DateÂ
2002
Excerpt:Â
segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for
111.Â
byÂ
Hamel, Gary.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
End of progress -- Facing up to strategy decay -- Business concept innovation -- Be your own seer
byÂ
Du Plessis, P. J.
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
; Global strategies ; Strategy evaluation and control.
113.Â
byÂ
Kuczmarski, Thomas D., 1951-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00034869.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00034869.html
Format:Â
Books
Publication DateÂ
2001 2000
Excerpt:Â
be surprised to learn that it's planning and strategy, rather than technology, that most often point
114.Â
byÂ
Coughlan, Anne T.
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
distribution are a critical element of business strategy." "The ideas in this book apply to any channel for any
115.Â
byÂ
Michalko, Michael, 1940-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-d.html
Format:Â
Books
Publication DateÂ
2001 1998
Excerpt:Â
-thinking strategy, showing how it has worked for creative geniuses and providing exercises that allow you to put it
116.Â
byÂ
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy
117.Â
byÂ
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in
118.Â
byÂ
Myers, Greg, 1954-
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
: Brand, Consumption, Discourse. Banking, branding, and strategies of address. keywords: Strategy, Address
119.Â
byÂ
Afuah, Allan.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html
Format:Â
Regular print
Publication DateÂ
1998
Excerpt:Â
-- Reducing uncertainty: the role of technological trends, market regularities, and innovation strategy
120.Â
byÂ
Hartley, Robert F., 1927-
Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
strategy -- Question marks. McDonald's: could there be storm clouds on the horizon? Tobacco: an industry
121.Â
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
evaluating the latest performance measures and aligning your corporate strategy accordingly pose serious
122.Â
byÂ
Francese, Joseph.
Format:Â
Books
Publication DateÂ
1997
Excerpt:Â
extent, these changes in narrative strategy are a response to changes in real living conditions, namely
123.Â
byÂ
Perreault, William D.
Format:Â
Books
Publication DateÂ
1996
Excerpt:Â
distribution customer service -- Retailers, wholesalers, and their strategy planning -- Promotion
byÂ
Ball, Desmond, 1947-
Format:Â
Books
Publication DateÂ
1988
Excerpt:Â
Targeting (Nuclear strategy)
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