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1. 
Cover image for Business marketing strategy: concepts and applications
Business marketing strategy: concepts and applications
Business marketing strategy: concepts and applications
by 
Rangan, V.K.
Format: 
Books
Publication Date 
1995
Excerpt: 
Business marketing strategy: concepts and applications Rangan, V.K.
Available: Copies:
2. 
Cover image for Strategy and the business landscape. core concepts
Strategy and the business landscape. core concepts
Strategy and the business landscape. core concepts
by 
Ghemawat, Pankaj.
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategy and the business landscape. core concepts / Ghemawat, Pankaj.
Available: Copies:
4. 
Cover image for When your strategy stalls.
When your strategy stalls.
When your strategy stalls.
by 
Harvard Business School.
Format: 
Books
Publication Date 
2005
Excerpt: 
When your strategy stalls. Harvard Business School.
Available: Copies:
5. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies:
6. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
Available: Copies:
7. 
Cover image for Introduction to retailing
Introduction to retailing
Introduction to retailing
by 
Erdis, Cindy, editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
retail business or who already have a business and want to make it more successful. In today\2019s very
Available: Copies:
8. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Markets and Business Buyer Behavior -- Part III. Designing a Customer-Driven Strategy and Mix -- 7
Available: Copies:
9. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Managing creativity in advertising and integrated brand promotion -- Creative message strategy -- Executing
Available: Copies:
10. 
Cover image for Strategic management : the challenge of creating value
Strategic management : the challenge of creating value
by 
FitzRoy, Peter T.
Format: 
Books
Publication Date 
2012
Excerpt: 
Business planning.
Available: Copies:
11. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Information Systems Development is key to business strategy -- brief history of Information Systems
Available: Copies:
12. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
Business marketing management : B2B / Hutt, Michael D.
Available: Copies:
13. 
Cover image for Strategic management : developing sustainability in Southern Africa
Strategic management : developing sustainability in Southern Africa
by 
Louw, Lynette.
Format: 
Books
Publication Date 
2010
Excerpt: 
environment -- Analysing the internal environment -- Business level strategy -- Strategic innovation
Available: Copies:
14. 
Cover image for Business logistics management : a supply chain perspective
Business logistics management : a supply chain perspective
by 
Pienaar, Wessel J.
Format: 
Books
Publication Date 
2009
Excerpt: 
Business logistics management : a supply chain perspective / Pienaar, Wessel J.
Available: Copies:
15. 
Cover image for Managing innovation : integrating technological, market and organizational change
Managing innovation : integrating technological, market and organizational change
by 
Tidd, Joseph, 1960-
Table of contents http://www.gbv.de/dms/zbw/585834911.pdf
Format: 
Books
Publication Date 
2009
Excerpt: 
innovative organization -- Developing an innovation strategy -- Sources of innovation -- Innovation networks
Available: Copies:
17. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2007
Excerpt: 
International business : competing in the global marketplace / Hill, Charles W. L.
Available: Copies:
18. 
Cover image for Crafting and executing strategy : the quest for competitive advantage : concepts and cases
Crafting and executing strategy : the quest for competitive advantage : concepts and cases
Crafting and executing strategy : the quest for competitive advantage : concepts and cases
by 
Thompson, Arthur A., 1940-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0612/2006011853.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Crafting and executing strategy : the quest for competitive advantage : concepts and cases /
Available: Copies:
20. 
Cover image for What the best MBAs knows : how to apply the greatest ideas taught in the best business schools
What the best MBAs knows : how to apply the greatest ideas taught in the best business schools
by 
Navarro, Peter.
Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004018239.html
Publisher description http://www.loc.gov/catdir/description/mh051/2004018239.html Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004018239.html Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018239.html
Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018239.html
Format: 
Books
Publication Date 
2005
Excerpt: 
What the best MBAs knows : how to apply the greatest ideas taught in the best business schools /
Available: Copies:
21. 
Cover image for The loyalty advantage : essential steps to energize your company, your customers, your brand
The loyalty advantage : essential steps to energize your company, your customers, your brand
The loyalty advantage : essential steps to energize your company, your customers, your brand
by 
Durkin, Dianne M., 1947-
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html
Format: 
Books
Publication Date 
2005
Excerpt: 
business -- Ch. 4. What is the loyalty factor? -- Ch. 5. Employees, the new strategic alliance -- Ch. 6
Available: Copies:
22. 
Cover image for Making strategy work : leading effective execution and change
Making strategy work : leading effective execution and change
Making strategy work : leading effective execution and change
by 
Hrebiniak, Lawrence G.
Table of contents http://www.loc.gov/catdir/toc/fy053/2004111039.html
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
Making strategy work : leading effective execution and change / Hrebiniak, Lawrence G.
Available: Copies:
23. 
Cover image for Management information systems : managing the digital firm
Management information systems : managing the digital firm
Management information systems : managing the digital firm
by 
Laudon, Kenneth C., 1944-
Format: 
Books
Publication Date 
2004
Excerpt: 
, and Strategy -- Ch. 4. The Digital Firm: Electronic Business and Electronic Commerce -- Ch. 5. Ethical
Available: Copies:
24. 
Cover image for How industries evolve : principles for achieving and sustaining superior performance
How industries evolve : principles for achieving and sustaining superior performance
How industries evolve : principles for achieving and sustaining superior performance
by 
McGahan, Anita M. (Anita Marie)
Format: 
Books
Publication Date 
2004
Excerpt: 
to the rules of change within an industry -- Creating a business-unit strategy that exploits the
Available: Copies:
25. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
Available: Copies:
27. 
Cover image for The business of brands
The business of brands
The business of brands
by 
Miller, Jon, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm
Format: 
Books
Publication Date 
2004
Excerpt: 
The business of brands / Miller, Jon, 1971-
Available: Copies:
28. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
Available: Copies:
29. 
Cover image for Modern systems analysis and design
Modern systems analysis and design
Modern systems analysis and design
by 
Hoffer, Jeffrey A.
Format: 
Books
Publication Date 
2002
Excerpt: 
Requirements: Conceptual Data Modeling -- Selecting the Best Alternative Design Strategy -- Design -- Designing
Available: Copies:
30. 
Cover image for Leading the revolution : how to thrive in turbulent times by making innovation a way of life
Leading the revolution : how to thrive in turbulent times by making innovation a way of life
by 
Hamel, Gary.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Creative ability in business.
Available: Copies:
31. 
Cover image for Marketing channels
Marketing channels
Marketing channels
by 
Coughlan, Anne T.
Format: 
Books
Publication Date 
2001
Excerpt: 
distribution are a critical element of business strategy." "The ideas in this book apply to any channel for any
Available: Copies:
32. 
Cover image for Cracking creativity : the secrets of creative genius
Cracking creativity : the secrets of creative genius
Cracking creativity : the secrets of creative genius
by 
Michalko, Michael, 1940-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-d.html
Format: 
Books
Publication Date 
2001 1998
Excerpt: 
-thinking strategy, showing how it has worked for creative geniuses and providing exercises that allow you to put it
Available: Copies:
33. 
Cover image for Strategic market management
Strategic market management
Strategic market management
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy
Available: Copies:
34. 
Cover image for Managing cultural differences : effective strategy and execution across cultures in global corporate alliances
Managing cultural differences : effective strategy and execution across cultures in global corporate alliances
Managing cultural differences : effective strategy and execution across cultures in global corporate alliances
by 
Morosini, Piero.
Format: 
Books
Publication Date 
1998
Excerpt: 
Managing cultural differences : effective strategy and execution across cultures in global
Available: Copies:
35. 
Cover image for Harvard business review on measuring corporate performance.
Harvard business review on measuring corporate performance.
Format: 
Books
Publication Date 
1998
Excerpt: 
Harvard business review on measuring corporate performance.
Available: Copies:
36. 
Cover image for Crafting and implementing strategy : text and readings
Crafting and implementing strategy : text and readings
Crafting and implementing strategy : text and readings
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
1998
Excerpt: 
Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-
Available: Copies:
37. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing
Available: Copies:
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