Search Results for Consumer behavior.

1.

by

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Consumer behavior / Schiffman, Leon G.

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2.

Consumer behavior

by

Blackwell, Roger D.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior / Blackwell, Roger D.

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3.

Consumer behavior

by

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior / Schiffman, Leon G.

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4.

Consumer behavior

by

Schiffman, Leon G. (DE-588)154336181

Inhaltsverzeichnis

Format:

Books

Publication Date

2015

Excerpt:

Consumer behavior / Schiffman, Leon G. (DE-588)154336181

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5.

Consumer behavior : buying, having, and being

by

Solomon, Michael R.

Format:

Books

Publication Date

2005 2004

Excerpt:

Consumer behavior : buying, having, and being / Solomon, Michael R.

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6.

Consumer behavior : building marketing strategy

by

Hawkins, Del I.

Inhaltsverzeichnis Consumer behavior

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Consumer behavior : building marketing strategy / Hawkins, Del I.

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7.

The consistent consumer : predicting future behavior through lasting values

by

Beller, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html
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Books

Publication Date

2005

Excerpt:

The consistent consumer : predicting future behavior through lasting values / Beller, Ken.

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8.

Why people buy things they don't need : understanding and predicting consumer behavior

by

Danziger, Pamela N.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
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Books

Publication Date

2004

Excerpt:

Why people buy things they don't need : understanding and predicting consumer behavior / Danziger

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9.

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value

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10.

The age of surveillance capitalism : the fight for a human future at the new frontier of power

by

Zuboff, Shoshana, 1951- author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior -- Data processing.

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11.

Handbook of research on gender and marketing

by

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior.

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12.

Consumer Behaviour 4e

by

Roberts-Lombard, Mornay

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live

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Books

Publication Date

2017

Excerpt:

Consumer Behaviour 4e Roberts-Lombard, Mornay

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13.

Principles of marketing

by

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

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14.

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the

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15.

Advertising and promotions : an integrated brand approach

by

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated

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16.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Consumer behavior.

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17.

Consumer behaviour

by

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

Consumer behaviour / Parumasur, Sanjana Brijball.

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18.

Why we buy : the science of shopping

by

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
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Format:

Books

Publication Date

2009

Excerpt:

Consumer behavior.

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19.

Buy ology : how everything we believe about why we buy is wrong

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2009 2008

Excerpt:

Consumer behavior.

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20.

Predictably irrational : the hidden forces that shape our decisions

by

Ariely, Dan.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Publication Date

2008

Excerpt:

Consumer behavior.

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21.

Contemporary advertising

by

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

behavior : the foundations of advertising -- Market segmentation and the marketing mix : determinants of

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22.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

marketing communication organizations -- 4. Perspectives on consumer behavior -- Tart Three. Analyzing the

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23.

Buyer behaviour : understanding consumer psychology and marketing

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus

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24.

Explorations of marketing in society

by

Gundlach, Gregory T. (Gregory Thomas)

Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html

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Books

Publication Date

2007

Excerpt:

Consumer behavior.

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25.

Marketing

by

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior

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26.

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

behavior -- Analyzing the marketplace -- Defining strategic approaches -- Developing the creative brief

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27.

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

by

Johnson, Lisa, 1967-

Table of contents only http://www.loc.gov/catdir/toc/fy0703/2006298835.html
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Publication Date

2006

Excerpt:

Consumer behavior.

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28.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

by

Grant, John, 1964-

NetLibrary
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Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
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Publication Date

2006

Excerpt:

Consumer behavior.

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29.

The culture code : an ingenious way to understand why people around the world buy and live as they do

by

Rapaille, Clotaire.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
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Books

Publication Date

2006

Excerpt:

Consumer behavior -- Psychological aspects.

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30.

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

by

Cohen, Marshal.

Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
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Books

Publication Date

2006

Excerpt:

Consumer behavior.

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31.

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- The marketing environment -- Managing marketing information -- Consumer marketing and consumer buyer

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32.

How customers think : essential insights into the mind of the market

by

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

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Books

Publication Date

2003

Excerpt:

Consumer behavior -- Psychological aspects.

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33.

Buyer behaviour : a multi-cultural approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Consumer behavior.

Available: Copies:

34.

Contemporary advertising

by

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

advertising strategies -- Marketing and consumer behavior: the foundations of advertising -- Market

Available: Copies:

35.

Internet marketing : readings and online resources

by

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications

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36.

Marketing management : knowledge and skills

by

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

and Systems for Decision Making. Consumer Behavior. Organizational Buying. Market Segmentation. The

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37.

The soul of the new consumer : authenticity -- what we buy and why in the new economy

by

Lewis, David, 1942-

Format:

Books

Publication Date

2000

Excerpt:

Consumer behavior -- History -- 20th century.

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38.

The why of consumption : contemporary perspectives on consumer motives, goals and desires

by

Mick, David Glen.

Format:

Books

Publication Date

2000

Excerpt:

Consumer behavior.

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39.

Truth, lies, and advertising : the art of account planning

by

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
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Books

Publication Date

1998

Excerpt:

consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic

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40.

Marketing and consumer behaviour in Asia

by

Pecotich, Tony

Format:

Books

Publication Date

1998

Excerpt:

Marketing and consumer behaviour in Asia Pecotich, Tony

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41.

Basic marketing : a global-managerial approach

by

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

global consumer markets -- Behavioral dimensions of the consumer market -- Business and organizational

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42.

The Popcorn report : revolutionary trend predictions for marketing in the 90s.

by

Popcorn, Faith.

Format:

Books

Publication Date

1992 1991

Excerpt:

Consumer behavior -- Forecasting.

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