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Consumer behavior / Schiffman, Leon G. (DE-588)154336181

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Consumer Behaviour 4e Roberts-Lombard, Mornay

markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing

-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation

Consumer behaviour / Parumasur, Sanjana Brijball, editor.

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.

Consumer behaviour : South African psychology and marketing applications / Mpinganjira, Mercy.

Consumer behavior.

gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business

-- Understanding market opportunities -- Understanding consumer buying behavior -- Understanding organizational

Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus

marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior

Consumer behavior.

Consumer behavior.