Consumer behaviour / Parumasur, Sanjana Brijball, editor.

Consumer Behaviour 4e Roberts-Lombard, Mornay

Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.

Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus

Consumer behaviour : South African psychology and marketing applications / Botha, Elrie, 1970-

Consumer behaviour : South African psychology and marketing applications / Mpinganjira, Mercy.

Consumer behavior / Schiffman, Leon G. (DE-588)154336181

Consumer behavior -- Case studies.

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

: Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in

Africa -- The African consumer: culture, marketing perspectives and cosumer behaviour -- Doing business

situation -- 4. Consumer behaviour and consumer decision making -- 5. Introduction to marketing research

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

communications process and consumer behaviour -- The role of persuasion in integrated marketing communications

the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in tourism

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

Consumer behavior.

ch. 1: The world of marketing -- ch. 2: The marketing environment -- ch. 3: Consumer behaviour

Consumer behavior / Hoyer, Wayne D.

own business development . Examines the shifting nature of demand, evaluating consumers' behaviour and

Development and role of selling in marketing -- Sales strategies -- Consumer and organisational

Consumer behavior.

Consumer behaviour -- Ch. 4 Segmenting the consumer market -- Ch. 5 Market information and marketing

Consumer behavior.