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1. 
Cover image for Consumer culture theory
by 
Arnould, Eric J., éditeur intellectuel.
Format: 
Regular print
Publication Date 
2023
Excerpt: 
Consumer behavior -- Research.
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
3. 
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
: Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in
Available: Copies:
4. 
Cover image for Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2019
Excerpt: 
's influence on marketing -- Understanding consumer decision-making -- Analysing the competitive situation
Available: Copies:
by 
Cunningham, Nicole.
Format: 
Books
Publication Date 
2018
Excerpt: 
situation -- 4. Consumer behaviour and consumer decision making -- 5. Introduction to marketing research
Available: Copies:
6. 
Cover image for MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2017
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
8. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets
Available: Copies:
9. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
Available: Copies:
10. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Understanding the consumer : Defining the consumer ; Customer segmentation ; Creating a customer profile
Available: Copies:
11. 
Cover image for Consumer behavior
by 
Schiffman, Leon G. (DE-588)154336181
Format: 
Books
Publication Date 
2015
Excerpt: 
Consumer behavior / Schiffman, Leon G. (DE-588)154336181
Available: Copies:
12. 
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing
Available: Copies:
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.
Available: Copies:
14. 
Cover image for Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
15. 
Cover image for CompTIA A+ certification exam guide : exams 220-801 & 220-802
by 
Meyers, Mike, 1961-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Understanding DRAM -- Organizing DRAM -- Practical DRAM -- DRAM sticks -- Consumer RAM -- 801 -- Types of RAM
Available: Copies:
16. 
Cover image for Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
responsibility -- The marketing environment -- Developing a global vision -- Consumer decision making -- Business
Available: Copies:
17. 
Cover image for Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2010
Excerpt: 
-making -- Analysing the competitive situation -- Information for marketing decision-making and marketing research
Available: Copies:
18. 
Cover image for Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
consumer, competitor, market and environment -- Evaluating product development -- Further research
Available: Copies:
19. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumers -- Research.
Available: Copies:
20. 
Cover image for The Century of the self. Episode 1, Happiness machines
by 
Curtis, Adam.
Format: 
Video disc
Publication Date 
2006
Excerpt: 
Motivation research (Marketing)
Available: Copies:
21. 
Cover image for Introduction to marketing
by 
Strydom, Johan.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behaviour -- Ch. 4 Segmenting the consumer market -- Ch. 5 Market information and marketing
Available: Copies:
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
unanswered questions, research in the field of the entertainment-education strategy is both necessary and
Available: Copies:
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