by
Arnould, Eric J., éditeur intellectuel.
Format:
Regular print
Publication Date
2023
Excerpt:
Consumer behavior -- Research.
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2021
Excerpt:
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
by
George, Richard, 1968- author.
Format:
Books
Publication Date
2019
Excerpt:
: Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in
by
Lamb, Charles W., author
Format:
Books
Publication Date
2019
Excerpt:
's influence on marketing -- Understanding consumer decision-making -- Analysing the competitive situation
by
Cunningham, Nicole.
Format:
Books
Publication Date
2018
Excerpt:
situation -- 4. Consumer behaviour and consumer decision making -- 5. Introduction to marketing research
by
Lamb, Charles W., author.
Format:
Books
Publication Date
2017
Excerpt:
-- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2017
Excerpt:
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
by
Posner, Harriet, author.
Format:
Books
Publication Date
2015
Excerpt:
-- Understanding the consumer : Defining the consumer ; Customer segmentation ; Creating a customer profile
by
Schiffman, Leon G. (DE-588)154336181
Format:
Books
Publication Date
2015
Excerpt:
Consumer behavior / Schiffman, Leon G. (DE-588)154336181
by
George, Richard, 1968- author.
Format:
Books
Publication Date
2014
Excerpt:
marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing
by
Schiffman, Leon G.
Format:
Books
Publication Date
2014
Excerpt:
Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2013
Excerpt:
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
by
Meyers, Mike, 1961-
Format:
Books
Publication Date
2012
Excerpt:
-- Understanding DRAM -- Organizing DRAM -- Practical DRAM -- DRAM sticks -- Consumer RAM -- 801 -- Types of RAM
by
McDaniel, Carl, Jr., 1941-
Format:
Books
Publication Date
2011
Excerpt:
responsibility -- The marketing environment -- Developing a global vision -- Consumer decision making -- Business
by
Lamb, Charles W.
Format:
Books
Publication Date
2010
Excerpt:
-making -- Analysing the competitive situation -- Information for marketing decision-making and marketing research
by
Hassanien, Ahmed.
Format:
Regular print
Publication Date
2010
Excerpt:
consumer, competitor, market and environment -- Evaluating product development -- Further research
by
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format:
Books
Publication Date
2007
Excerpt:
Consumers -- Research.
by
Curtis, Adam.
Format:
Video disc
Publication Date
2006
Excerpt:
Motivation research (Marketing)
by
Strydom, Johan.
Format:
Books
Publication Date
2004
Excerpt:
Consumer behaviour -- Ch. 4 Segmenting the consumer market -- Ch. 5 Market information and marketing
by
Bouman, Martine (M.P.A.), 1954-
Format:
Books
Publication Date
1999
Excerpt:
unanswered questions, research in the field of the entertainment-education strategy is both necessary and
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