Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)

Principles of management applied to managing risk -- Concept of risk -- Decision-making under

. Characteristics of tourism marketing -- PART II: Gathering information for decision making -- The tourism

consumers -- 13. Consumer decision models -- 14. Consumerism and consumers as citizens -- 15. Changes in

's influence on marketing -- Understanding consumer decision-making -- Analysing the competitive situation

/ Louise Kretzschmar -- Classical ethical theories / Deon Roussouw -- Ethical decision making / Paul

Decision making.

career information and takes a strategic approach to decision making.

: Decision-making in purchasing; 3 The purchasing management process; 4 Buying business services; 5 Contract

situation -- 4. Consumer behaviour and consumer decision making -- 5. Introduction to marketing research

Fundamental concepts -- Costing systems -- Budgets -- Decision making.

Decision making.

Marketing -- Decision making.

-- Politics and decision-making in organizations -- Culture -- Change and innovation: new organizational forms

-- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting

in a global environment -- Planning -- Creative problem solving and decision making -- Strategic and

influence -- Managing conflict -- Decision making -- Leadership and followership -- Organisational change

; Emotions and moods ; Personality and values ; Perception and individual decision making ; Motivation

ratios ; Using return on assets to measure profit centers ; Overhead allocations -- Decision Making for

Marketing -- Decision making.

Decision making.

management, problem solving and decision making -- Enjoying the journey -- Your best travel companion -you

-- Organising operational resources -- Operational control -- Operational decision making and problem solving

-concept -- Chapter 11. Market segmentation -- Chapter 12. The consumer decision-making process -- Chapter 13

-- Strategic management -- Decision-making -- Information management -- Project management -- pt. IV

managers and decision-makers by encouraging them to develop a conceptual understanding of the impact that

. Social influence -- 8. People in groups -- 9. Leadership and decision making -- 10. Prejudice and

making -- Quality function deployment -- Optimizing and controlling processes through statistical process

-- Making sense of data : central location and dispersion (mobile phones) -- Financial decision making

. Characteristics of tourism marketing -- PART 2: Gathering information for decision-making -- 3. The tourism

Marketing -- Decision making.

Decision making.

Marketing -- Decision making.

PART I THE NATURE AND SCOPE OF MARKETING RESEARCH -- CHAPTER 1 A Decision-Making Perspective on

-- Leading in the administrative function -- Controlling office activities -- Problem-solving and decision-making

. Nonlinear programming models -- 11. Probabilistic models -- 12. Decision-making models -- 13. Waiting line

guidelines for making presentations ; Good impressions -- Employee management : The agency relationship ; Job

memory for Text -- Problem solving -- Expertise and creativity -- Decision making.

making a buying decision? How important is it to be ethically and socially responsible when dealing with

Marketing -- Decision making.

school-based financial decision making and accountability -- Providing strategic direction for effective

responsibility by retailers; the use of technology and analytical methods for decision-making; globalization of

responsibility -- The marketing environment -- Developing a global vision -- Consumer decision making -- Business

Management -- Leadership Skills: Social awareness, Empathy, Decision making, and Positive influence -- Self

-- Segmenting and targeting markets -- Positioning the firm and its products -- Product decisions -- Developing

Decision making.

-- Judgment and Decision Making Based on High Consumer Effort -- Judgment and Decision Making Based on Low

Principles of management applied to managing risk -- Concept of risk -- Decision-making under

management decision-making -- greening of IT -- Conclusion -- Key learning points -- Review questions and

-- Chapter 10: Entrepreneurial decision making and planning -- Chapter 11: Entrepreneurial marketing

decision-making. Includes case studies from the UK, USA and mainland Europe and Asia . Assesses the

-- Decision making insights -- Other -- II Working with others: Communication skills -- Leadership and team

and individual decision making -- Basic motivation concepts -- Motivation: from concepts to

Introduction to services marketing -- The management of service quality -- Customer decision making

decision making -- Selling your ideas : proposals, business plans and corporate CVs -- Meeting matters

solving -- Decision-making -- Functional organisation breakdown structures (OBS) -- Matrix organisation

to financial management -- Financial decision-making -- Human resources management -- Communication

-- Problem- solving and decision-making -- Managing cultural diversity -- Business ethics