Digital media and innovation : management and design strategies in communication / Gershon, Richard

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Doing digital methods / Rogers, Richard, 1965- author.

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

. Branding decisions -- 16. Digital media marketing -- 17. Integrated marketing communication -- 18. Business

Information systems today : managing in the digital world. Valacich, Joseph S., 1959- author.

; Public communication ; Mass media ; Digital media and the online world.

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

and experiences, and public relations -- Managing digital communications: online, social media, and

II: Learning: birth through age eight -- 2. How play, technology and digital media, and disabilities

the digital realm of email, social networking, and social media strategies.

Digital media.

, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for

Advertising media planning.

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

Media and journalism : new approaches to theory and practice / Bainbridge, Jason, author.

Digital innovations for mass communications : engaging the user / Lester, Paul Martin, author.

: conclusions11 Social media and mobile -- User journey and value proposition -- Mobile social media experience

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

New media in the information society / Lesame, N. C.

-- DVD-Media -- Blu-ray Disc-Media -- Installing optical drives -- Troubleshooting removable media

Digital media -- Social aspects.

growth of digital media and integrated advertising campaigns. Interviews with leading practitioners

The citizen in communication : re-visiting traditional, new and community media practices in South

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand

Electronic digital computers.

relations: into the strategy realm -- The traditional media: between the lines -- The new media: across the