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Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

Handbook of public relations / Skinner, J. C. (J. Chris)

Available: Copies:

Handbook of public relations

Skinner ...[et al.]

Format:

Books

Publication Date

2004

Excerpt:

Handbook of public relations Skinner ...[et al.]

Available: Copies:

Introducing public relations : theory and practice

Butterick, Keith.

Format:

Books

Publication Date

2011

Excerpt:

Introducing public relations : theory and practice / Butterick, Keith.

Available: Copies:

Public relations : theory and practice

Fourie, L., editor.

Format:

Books

Publication Date

2014

Excerpt:

Public relations : theory and practice / Fourie, L., editor.

Available: Copies:

Public relations writing : form & style

Haynes, Jim,

Format:

Books

Publication Date

2013

Excerpt:

Public relations writing : form & style / Haynes, Jim,

Available: Copies:

Public relations in South Africa

Lubbe, B.A. and Puth G.

Format:

Books

Publication Date

2000

Excerpt:

Public relations in South Africa Lubbe, B.A. and Puth G.

Available: Copies:

Positioning theory and strategic communication : a new approach to public relations research and practice

James, Melanie, author.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=798115&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Positioning theory and strategic communication : a new approach to public relations research and

Available: Copies:

Dynamics of public relations and journalism : a practical guide for media studies

Clear, Annette, editor.

Format:

Books

Publication Date

2015

Excerpt:

Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette

Available: Copies:

Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953

Available: Copies:

10.

Dynamics of public relations and journalism : a practical guide for media studies

Clear, Annette.

Format:

Books

Publication Date

2011

Excerpt:

Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette.

Available: Copies:

11.

This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2010

Excerpt:

This is PR : the realities of public relations / Newsom, Doug.

Available: Copies:

12.

Essentials of effective public relations for Sub-Saharan

Cutlip, Scott M. ... [et al.]

Format:

Books

Publication Date

2002

Excerpt:

Essentials of effective public relations for Sub-Saharan Cutlip, Scott M. ... [et al.]

Available: Copies:

13.

Marketing tourism in South Africa

George, Richard, 1968- author.

Format:

Books

Publication Date

2019

Excerpt:

and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

Available: Copies:

14.

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Available: Copies:

15.

Advertising & IMC : principles & practice

Moriarty, Sandra E. (Sandra Ernst), author.

Format:

Books

Publication Date

2019

Excerpt:

different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more

Available: Copies:

16.

Introduction to marketing : a South African perspective

Cunningham, Nicole.

Format:

Books

Publication Date

2018

Excerpt:

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

Available: Copies:

17.

The basics of media writing : a strategic approach

Kuehn, Scott A., author.

Format:

Books

Publication Date

2018

Excerpt:

-- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.

Available: Copies:

18.

Marketing for tourism, hospitality & events : a global & digital approach

Hudson, Simon, author.

Format:

Books

Publication Date

2017

Excerpt:

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

Available: Copies:

19.

MKTG 10

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

Available: Copies:

20.

The law of delict in South Africa

Loubser, M. M., editor.

Format:

Books

Publication Date

2017

Excerpt:

damages -- Legal and public policy considerations that have justified the statutory development of the law

Available: Copies:

21.

Marketing for hospitality and tourism

Kotler, Philip, author.

Format:

Books

Publication Date

2017

Excerpt:

customers and communicating customer value and advertising -- Promoting products : public relations and

Available: Copies:

22.

Business writing today : a practical guide

Canavor, Natalie, 1942- author.

Format:

Books

Publication Date

2016

Excerpt:

presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14

Available: Copies:

23.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

and experiences, and public relations -- Managing digital communications: online, social media, and

Available: Copies:

24.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

Available: Copies:

25.

Media and journalism : new approaches to theory and practice

Bainbridge, Jason, author.

Format:

Books

Publication Date

2015

Excerpt:

drum -- Film : the seventh art -- Television : the zoo -- Public relations : spin cycle -- pt. 3. Media

Available: Copies:

26.

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

Available: Copies:

27.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point

Available: Copies:

28.

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Available: Copies:

29.

Public finance fundamentals

Moeti, Kabelo.

Format:

Books

Publication Date

2014

Excerpt:

Finance, Public -- Law and legislation -- South Africa.

Available: Copies:

30.

Managing human capital in public sector

Mello, David Mbati.

Format:

Electronic Resources

Publication Date

2014

Excerpt:

Managing human capital in public sector / Mello, David Mbati.

Available: Copies:

31.

Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

Available: Copies:

32.

Successful event management : a practical handbook

Shone, Anton, author.

Format:

Books

Publication Date

2013

Excerpt:

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

Available: Copies:

33.

Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

analysis ; Marketing plan -- Promotional basics : Promotion ; Public relations ; Publicity ; Press release

Available: Copies:

34.

Fashion marketing : theory, principles, & practice

Bickle, Marianne C.

Format:

Books

Publication Date

2011

Excerpt:

placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The

Available: Copies:

35.

South African human resource management for the public sector

Van der Westhuizen, Ernst.

Format:

Books

Publication Date

2011

Excerpt:

South African human resource management for the public sector / Van der Westhuizen, Ernst.

Available: Copies:

36.

Corporate communication : a guide to theory and practice

Cornelissen, Joep.

Format:

Books

Publication Date

2011

Excerpt:

communication. Leadership and change communication -- Corporate social responsibility and community relations.

Available: Copies:

37.

Introduction to marketing

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2011

Excerpt:

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

Available: Copies:

38.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Available: Copies:

39.

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

Available: Copies:

40.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

Available: Copies:

41.

Destination branding : creating the unique destination proposition

Morgan, Nigel.

Format:

Books

Publication Date

2010

Excerpt:

for destination marketing organisations / Adrian Palmer -- A challenge of public relations financial

Available: Copies:

42.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Available: Copies:

43.

Ethics in media communications : cases and controversies

Day, Louis A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-d.html

Format:

Books

Publication Date

2006

Excerpt:

principles of American business ; Public Relations Society of America, Code of ethics.

Available: Copies:

44.

The Century of the self. Episode 1, Happiness machines

Curtis, Adam.

Format:

Video disc

Publication Date

2006

Excerpt:

Public relations -- History -- 20th century.

Available: Copies:

45.

Creating a winning E-business

Napier, H. Albert, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms

Available: Copies:

46.

Writing for the media in southern Africa

Nel, François.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005279895-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005279895-d.html

Format:

Books

Publication Date

2005

Excerpt:

write for the media - journalists and public relations professionals alike. It challenges writers to

Available: Copies:

47.

Corporate communications : a 21st century primer

Fernandez, Joseph, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html

Format:

Books

Publication Date

2004

Excerpt:

Public relations.

Available: Copies:

48.

Perfect PR

Maitland, Iain.

Format:

Books

Publication Date

1999

Excerpt:

Public relations.

Available: Copies:

49.

The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television

Bouman, Martine (M.P.A.), 1954-

Format:

Books

Publication Date

1999

Excerpt:

goals of public relations and fundraising. Health communication professionals however saw that the

Available: Copies:

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Kotler, Philip, author.

(2)

Shimp, Terence A.

(2)

Van Heerden, Neels, 1957-

(2)

Andrews, J. Craig.

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

Armstrong, Gary (Gary M.)

(1)

Armstrong, Gary.

(1)

Bainbridge, Jason, author.

(1)

Baloglu, Seyhmus, author.

(1)

Barker, Rachel, 1958-

(1)

Benecke, Rene.

(1)

Bickle, Marianne C.

(1)

Bouman, Martine (M.P.A.), 1954-

(1)

Bowen, John (John T.), 1948- author.

(1)

British Broadcasting Corporation.

(1)

Butterick, Keith.

(1)

Canavor, Natalie, 1942- author.

(1)

Clear, Annette, editor.

(1)

(1)

(1)

(1)

(1)

(1)

Cutlip, Scott M. ... [et al.]

(1)

Day, Louis A.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.)

(1)

Fernandez, Joseph, 1968-

(1)

Fourie, L., editor.

(1)

George, Richard, 1968- author.

(1)

Goc, Nicola, author.

(1)

Gregory, Anne, 1953- author.

(1)

Hair, Joseph F., Jr., 1944-

(1)

Hair, Joseph F., Jr., 1944- author.

(1)

Haynes, Jim,

(1)

Hudson, Louise, author.

(1)

Hudson, Simon, author.

(1)

James, Melanie, author.

(1)

Keller, Kevin Lane, 1956- author.

(1)

Koekemoer, Ludi.

(1)

Koonin, Marla, contributor.

(1)

Kotler, Philip (Philip J.), 1931-

(1)

Kotler, Philip.

(1)

Kruckeberg, Dean.

(1)

Kuehn, Scott A., author.

(1)

Lamb, Charles W.

(1)

Lamb, Charles W., author.

(1)

Lingwall, James Andrew, author.

(1)

Loubser, M. M., editor.

(1)

Lubbe, B.A. and Puth G.

(1)

Maitland, Iain.

(1)

Makens, James C., author.

(1)

McDaniel, Carl, Jr., 1941-

(1)

McDaniel, Carl, Jr., 1941- author.

(1)

Mello, David Mbati.

(1)

Mersham, G. M. (Gary Malcolm), 1949-

(1)

Midgley, J. R., editor.

(1)

Mitchell, Nancy, 1950- author.

(1)

Moeti, Kabelo.

(1)

Morgan, Nigel.

(1)

Moriarty, Sandra E. (Sandra Ernst), author.

(1)

Mulder, D. (Dalmé)

(1)

Napier, H. Albert, 1944-

(1)

Nel, François.

(1)

Nel, François. Writing for the media.

(1)

(1)

(1)

(1)

(1)

(1)

Piotrowski, Christine M., 1947-

(1)

Pride, Roger.

(1)

Pritchard, Annette.

(1)

Pritchard, Maritha, contributor.

(1)

Rawjee, Veena Parboo.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Shone, Anton, author.

(1)

Skinner ...[et al.]

(1)

Skinner, J. C. (J. Chris)

(1)

Tynan, Elizabeth, author.

(1)

Van Rooyen, Rob.

(1)

Van der Westhuizen, Ernst.

(1)

VanSlyke Turk, Judy.

(1)

Wells, William, 1926- author.

(1)

Wessels, Jacobus.

(1)

Wood, Charles, author.

(1)

Format

(47)

(1)

(1)

Item Category 1

Material Type

Language

(46)

Library

Publication Date

Subject

(10)

(7)

Communication in marketing.

(7)

Marketing.

(5)

Public relations -- South Africa.

(4)

Sales promotion.

(4)

Journalism.

(3)

South Africa.

(3)

Business communication.

(2)

Business writing.

(2)

Civil service -- South Africa -- Personnel management.

(2)

Communication in management.

(2)

Direct marketing.

(2)

Journalism -- South Africa.

(2)

Marketing -- South Africa.

(2)

Mass media -- Authorship.

(2)

Personnel management -- South Africa.

(2)

Tourism -- Marketing.

(2)

Administrative agencies -- South Africa -- Personnel management.

(1)

Advertising -- South Africa.

(1)

Advertising -- Tourism.

(1)

Advertising media planning.

(1)

Africa, Southern.

(1)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

BUSINESS & ECONOMICS -- Public Relations.

(1)

Bernays, Edward L., 1891-1995.

(1)

Business enterprises -- Computer networks.

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication in marketing -- South Africa.

(1)

Consumer behavior.

(1)

Consumers -- Psychology.

(1)

Consumption (Economics) -- Psychological aspects.

(1)

Design services -- United States -- Marketing.

(1)

Dichter, Ernest, 1907-1991.

(1)

Electronic commerce.

(1)

Fashion merchandising -- Textbooks.

(1)

Finance, Public -- Law and legislation -- South Africa.

(1)

Finance, Public -- South Africa.

(1)

Finance, Public.

(1)

Freud, Sigmund, 1856-1939.

(1)

Great Britain.

(1)

Hospitality industry -- Marketing.

(1)

Human capital -- South Africa -- Management.

(1)

Información pública.

(1)

Interior decoration -- Practice -- United States.

(1)

Interior decoration firms -- United States -- Management.

(1)

Journalism -- Africa, Southern.

(1)

Journalism -- Authorship.

(1)

Journalism -- Study and teaching (Higher)

(1)

Journalisme -- Art d'écrire.

(1)

Marketing -- Management -- Textbooks.

(1)

Mass media -- Moral and ethical aspects.

(1)

Mass media -- Study and teaching (Higher)

(1)

Motivation research (Marketing)

(1)

Médias -- Aspect moral.

(1)

PR -- forskning.

(1)

PR -- teori, filosofi.

(1)

Public relations -- Authorship.

(1)

Public relations -- Great Britain.

(1)

Public relations -- History -- 20th century.

(1)

Public relations -- Management.

(1)

Publicity.

(1)

Relaciones públicas.

(1)

Report writing.

(1)

Reportage -- Afrique australe.

(1)

Reportage -- Afrique du Sud.

(1)

Reporters and reporting -- Africa, Southern.

(1)

Reporters and reporting.

(1)

Sales promotion -- South Africa.

(1)

Special events -- Management.

(1)

Target marketing.

(1)

Torts -- South Africa.

(1)

Tourism -- South Africa -- Marketing.

(1)

Öffentlichkeitsarbeit.

(1)

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