Creative strategy in advertising. Drewniany, Bonnie L.

Strategy : an international perspective / Wit, Bob de, author.

Exploring strategy : text and cases / Johnson, Gerry, author.

Advertising creative : strategy, copy, design / Altstiel, Tom, author.

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

Practising strategy : a southern African context / Venter, Peet, 1964-

Exploratory study to determine how digital brand strategy is an essential tool for brand building

Purchasing & supply chain management : analysis, strategy, planning and practice / Weele, A. J. van

Internet marketing for entrepreneurs : using Web strategy for business success / Houston, Jonathan.

Strategy : sustaining competitive advantage in a globalised context / Goldman, Geoff.

strategy on television / Bouman, Martine (M.P.A.), 1954-

Strategy in action : the execution, politics, and payoff of business planning / Yavitz, Boris.

natural and quasi experimental studies -- Difference-in-differences strategy -- Instrumental variables and

analysisi -- 7.Marketing strategy and metrics

Digital marketing : strategey, implementation and practice

environmental analysis -- Part II. Strategy formulation. 6. Strategy formulation: long-term goals and generic

communication strategy -- Implementing marketing communication mix strategies -- Pricing concepts and setting

management for complex projects; 6 Public Procurement; SECTION II Strategy and planning; 7 Purchasing and

-- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

-- Supply chain strategy -- Lean and agile supply chains -- Organisation of the supply chain -- Improving

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

Part 2. Strategic Actions: Strategy Formulation. Business-Level Strategy -- Competitive Rivalry and

.Step 4: Finalize Sourcing Strategy -- 5-3-5.Step 5: Implement Sourcing Strategy -- 5-3-6.Step 6

positioning. 4. The business environment and strategy -- 5. Resource-led strategy -- 6. The dynamics of

strategy: creating value for target customers -- Developing the hospitality and tourism marketing mix

intelligence -- Smart cities and the common good -- Facebook: social media and business strategy -- Digital

Correlational Research Strategy -- The Descriptive Research Strategy -- Single-Subject Research Designs

. Customer experience management as a marketing strategy -- 10. Market strategies -- 11. Product life cycle

using Photoshop -- Basic photo corrections : Strategy for retouching ; Resolution and image size

management organization -- Category strategy development -- Supplier evaluation and selection -- Supplier

-- Strategy, corporate responsibility and ethics -- Organisational culture and change -- Organisational

-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services

develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been

-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing

strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary

-- Media Communication Strategy and Tactics -- Learning the Language of Media Planning -- Learning about

, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon

" and the "how" of navigating this new landscape. By placing strategy before structure, Robert and Carla

structures -- Culture and leadership -- Culture and corporate strategy -- Culture change in organisations

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

-- Microsoft's Modeling Strategy -- Understanding Model-Driven Development -- Understanding Domain

strategy: Indonesia, "good friend" of Australia -- Utilizing the framework for intentional positioning in

-- Innovation : what it is and why it matters -- Innovation strategy -- Identifying strategic capabilities

effective digital strategy? And what tools can be used to measure marketing effectiveness? Starting with a

communication, corporate communication, etc. ; in determining and implementing strategy, operations and

-effective strategy can be used successfully by businesses of any size and includes detailed information on legal

Conduct of Monetary Policy: Strategy and Tactics ---- PART V. International Finance and Monetary Policy

customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and

-- Industrial action and strike handling -- Organisation-level perspectives: strategy and policy, procedures and

Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.

Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and

. HR strategy: content issues -- 7.4. HR strategy: process issues -- 7.5. HR strategy: implementation

help move business and technology planning from a systems and process-level view to a more strategy

buying behavior -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Planning and Strategy. The client ; Market research ; Account planning ; The creative brief -- The Creative

The philosophy of strategy -- Thinking about the future -- Developing strategic options and choices

-- Example of a communication strategy.

; Chapter 4: How the Search Engines Work Right Now; Part II: Strategy; Chapter 5: Get Your Team on Board

Provides a practical guide to developing and implementing a content marketing strategy.

strategy -- Implementing marketing communication mix strategies -- Pricing concepts and setting the right

management -- The drivers of strategy implementation -- The structural drivers and instruments for strategy

Operations: a systems perspective -- Process types -- Operations strategy -- Process management and

; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy

Applications -- Introduction -- Context for disruptive technologies and applications -- Strategy of disruption

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

-- Designing a customer-driven marketing strategy and integrated marketing mix -- Extending marketing.

them -- Ethics, stakeholders, corporate strategy, and value creation -- Business ethics in the global

strategies for achieving competitive advantage -- Cost leadership -- Differentiation -- Focus -- The strategy

application of e-business technologies -- The strategy of e-business -- Digital marketing -- Product and

work -- Part 3. Organizations -- 11. Organizations: strategy and structure -- 12. Leadership in

This book will help companies of all sizes develop & implement a strategy to become a SocialCorp, a

, strategy and management -- Quality management -- Quality tools and techniques -- Supply chain management

strategy -- Professor Ehrenberg and double jeopardy; or the effect of the brand on the advertising -- The

-- Industrial action and strike handling -- Organisation-level perspectives: strategy and policy, procedures and

-to-business marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in

wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing

-- -- Part 4: Operations Strategy -- Sports events : a new planning process / Guy Masterman -- Strategic

cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from

and apply it to the branding process. What results is a strategy for creating innovative products

marketing strategy -- Ch. 12 Marketing and the Internet -- Ch. 13 Service marketing and client service.

"Sales Management details the strategy, tactics, qualitative and quantitative knowledge, and hands

distribution. Marketing mix and the marketing plan. Overall marketing strategy. Pricing policy. Sales tactics