Digital media and innovation : management and design strategies in communication / Gershon, Richard

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

Information systems today : managing in the digital world. Valacich, Joseph S., 1959- author.

; Public communication ; Mass media ; Digital media and the online world.

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

and experiences, and public relations -- Managing digital communications: online, social media, and

Advertising media planning.

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

New media in the information society / Lesame, N. C.

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand