Pricing management / Cant, M. C. (Michael Colin), 1957-

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

tourism -- PART IV: The tourism marketing mix -- 8. Tourism products -- 9. Pricing tourism products -- 10

absorption costing -- 15. Pricing decisions -- 16. Standard costing and variance analysis -- Part B

Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price

communication strategy -- Implementing marketing communication mix strategies -- Pricing concepts and setting

-- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating

. Services marketing -- 10. Marketing channels -- 11. Introduction to retailing -- 12. Pricing decisions

marketing plan, 5) The tourism and hospitality product, 6) Pricing, 7) Distribution, 8) The role of

-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing

: -- Designing and managing products and brands: building customer value -- Internal marketing -- Pricing

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

-- Introducing new market offerings -- Developing pricing strategies and programs -- Designing and managing

Promotion -- Pricing and Credit Strategies -- Global Marketing Strategies -- E-Commerce and Entrepreneurship

Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer

-- Product pricing : Catalog pricing ; Pricing terms ; Discounts ; Selling prices ; Deposits, down payments

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer

relationships -- Product and supply chain management -- Pricing and credit -- Promotional planning -- Global

decisions -- Promotion and communication strategies -- Pricing decisions -- Technology-driven marketing.

relationship management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing

Advertising and Promotion -- Chapter 11 Pricing and Credit Strategies -- Chapter 12 Global Marketing

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

-- Pricing : understanding and capturing customer value -- Pricing strategies -- Marketing channels

foundation for marketing program decisions -- Product decisions -- Pricing decisions -- Distribution channel

strategy -- Implementing marketing communication mix strategies -- Pricing concepts and setting the right

-- ch. 6: Product decisions -- ch. 7: Branding decisions -- ch. 8: Pricing decisions -- ch. 9

BUSINESS -- Small Business Marketing: Product and Pricing Strategies -- Small Business Promotion: Capturing

-- Understanding customers -- Service development and design -- The pricing of services -- The service delivery

-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies

Pricing decisions -- Ch. 10 Integrated marketing -- Ch. 11 The planning, implementation and control of the

Pricing ; Distribution ; Promotion ; Marketing plan.

distribution. Marketing mix and the marketing plan. Overall marketing strategy. Pricing policy. Sales tactics