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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

radio -- 14. Media planning: advertising and IBP in digital and social media -- 15. Sales promotion

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio

Available: Copies:

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2012

Excerpt:

ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and

Available: Copies:

New media in the information society

Lesame, N. C.

Format:

Books

Publication Date

2012

Excerpt:

-- International media and services : digital broadcasting -- television and radio -- New media and development

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Good morning, Vietnam

Levinson, Barry, film director.

Format:

Video disc

Publication Date

2006 1987

Excerpt:

Radio broadcasting -- Vietnam -- Drama.

Available: Copies:

The origin of brands : discover the natural laws of product innovation and business survival

Ries, Al.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html

Format:

Books

Publication Date

2004

Excerpt:

. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great

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