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1. 
Cover image for Global marketing
Global marketing
Global marketing
by 
Hollensen, Svend Verfasser.
Format: 
Books
Publication Date 
2020
Excerpt: 
firms selling and distributing products and services in many countries around the world"--.
Available: Copies:
2. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
selling in tourism -- 13. Digital marketing and direct marketing strategies -- 14. Marketing collateral
Available: Copies:
3. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Van Heerden, Neels, 1957-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion
Available: Copies:
4. 
Cover image for Environment, media and communication
Environment, media and communication
Environment, media and communication
by 
Hansen, Anders, 1957- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
practices -- Chapter 5. Popular culture, nature and environmental issues -- Chapter 6. Selling "nature/the
Available: Copies:
5. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling
Available: Copies:
6. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
mobile -- Managing personal communications: direct and database marketing and personal selling
Available: Copies:
7. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public
Available: Copies:
8. 
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
; Personal selling -- Careers in fashion marketing : Professional skills ; Career choices ; Work placements
Available: Copies:
9. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
10. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Public relations and selling -- Public relations and research -- The practice of public
Available: Copies:
11. 
Cover image for Professional practice for interior designers
Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
; Publications ; Proposals as a marketing tool -- Selling strategies : What is selling? ; Selling services versus
Available: Copies:
13. 
Cover image for New tourism ventures : an entrepreneurial and managerial approach
New tourism ventures : an entrepreneurial and managerial approach
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Managing growth of SMTEs -- Selling/haversting the venture -- Case study: Kamieskroon Bed & Breakfast
Available: Copies:
14. 
Cover image for Couture sewing techniques
Couture sewing techniques
Couture sewing techniques
by 
Shaeffer, Claire B.
Format: 
Books
Publication Date 
2011
Excerpt: 
"Best-selling couture sewing reference that presents in clear photos and illustrations and concise
Available: Copies:
15. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
Available: Copies:
16. 
Cover image for Economics : global and Southern African perspectives
Economics : global and Southern African perspectives
Economics : global and Southern African perspectives
by 
Parkin, Michael, 1939-
Format: 
Books
Publication Date 
2010
Excerpt: 
This book "combines the expertise and international perspective of best-selling Economics author
Available: Copies:
17. 
Cover image for Integrated marketing communications
Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and
Available: Copies:
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