Business communication essentials : fundamental skills for the mobile-digital-social workplace /

management for complex projects; 6 Public Procurement; SECTION II Strategy and planning; 7 Purchasing and

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

appropriate social/emotional environments. ch. 9. Developmentally appropriate social/emotional environments

marketing in strategic planning -- Developing hospitality and tourism marketing opportunities and strategies

Advertising media planning.

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

: the airline industry -- 4. Corporate social responsibility : South African Breweries -- 5. General

responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning

Getting the message across -- Getting started : planning and writing business messages -- Business

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

business -- 4. The business environment -- 5. Corporate social responsibility -- 6. Introduction to general

: designing the future : The importance of planning ; Strategic planning basics ; Mission statements

communication at work -- Consumer response -- IMC planning -- Creative message strategies -- Message execution