approaches -- Public goods and externalities -- Imperfect competition -- Equity and social welfare -- Public

sales promotions -- Professional sales -- Direct, online, social media and mobile marketing -- Managing

approaches -- Public goods and externalities -- Imperfect competition -- Equity and social welfare -- Public

- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and

Social welfare and social development / Patel, Leila.

-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and

Social problem films.