Title:
Promotional strategy : managing the marketing communications process
Author:
Engel, James F.
ISBN:
9780256082043
9780256114089
Personal Author:
Edition:
7th ed.
Publication Information:
Homewood, IL : Irwin, ©1991.
Physical Description:
xxv, 753 pages, [12] pages of plates : illustrations (some color) ; 24 cm.
Series:
The Irwin series in marketing
Irwin series in marketing.
Electronic Access:
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIATable of contents http://www.gbv.de/dms/hbz/toc/ht003913737.PDF