Title:
Marketing research in a marketing environment
Author:
Dillon, William R.
ISBN:
9780256105179
9780256108293
Personal Author:
Edition:
3rd ed.
Publication Information:
Burr Ridge, Ill. : Irwin, ©1994.
Physical Description:
xxii, 760 pages : illustrations ; 24 cm.
Series:
Irwin series in marketing.
Contents:
Marketing research environments -- Acquiring data : an overview -- Sampling theory and practices.
Subject Term: