Hey, Whipple, squeeze this! : a guide to creating great ads
Title:
Hey, Whipple, squeeze this! : a guide to creating great ads
Author:
Sullivan, Luke.
ISBN:
9780471293392
9780471244035
Personal Author:
Publication Information:
New York : John Wiley, ©1998.
Physical Description:
x, 256 pages : illustrations ; 23 cm
General Note:
"An Adweek book"--Cover.
Contents:
Salesmen Don't Have to Wear Plaid: Selling without selling out -- A Sharp Pencil Works Best: Some thoughts on getting started -- A Clean Sheet of Paper: Making an ad -- the broad strokes -- Write When You Get Work: Making an ad -- some finer touches -- In the Future, Everyone Will Be Famous for 30 Seconds: Some advice on making television commercials -- Radio Is Hell. But It's a Dry Heat: Some advice on working in a tough medium -- "Toto, I Have a Feeling We're Not in McCann-Erickson Anymore.": Working out past the edge -- Only the Good Die Young: The enemies of advertising -- Pecked to Death by Ducks: Presenting and protecting your work.
Abstract:
What if Bill Bernbach and Hunter Thompson wrote a how-to book on advertising? It would be a searing, very funny cross between an insider's guide to writing great ads and a sendup of all that's heavy-handed, dim-witted, and ineffectual in advertising. This pretty much sums up "Hey, Whipple, Squeeze This" by Luke Sullivan, one of today's most successful copywriters working at one of the most prestigious advertising agencies. A relentless wisecracker, Sullivan provides pointers, tips, and guidelines on how to write and produce successful ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories.
Subject Term:
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97031676.htmlContributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0607/97031676-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0607/97031676-d.html