International marketing

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Title:

International marketing

Author:

Paliwoda, Stanley J.

ISBN:

9780750622417

Personal Author:

Paliwoda, Stanley J.

Edition:

3rd ed.

Publication Information:

Oxford : Butterworth Heinemann, 1998.

Physical Description:

xvi, 509 p. : ill. ; 29 cm.

Series:

The Marketing series

General Note:

"Published on behalf of the Chartered Institute of Marketing."

Subject Term:

Export marketing.

Added Author:

Thomas, Michael J., 1933-

Added Corporate Author:

Chartered Institute of Marketing.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015691369	658.848 P163I 1998	1	Searching... Unknown

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing.Included throughout are self-assessment and discussion questions, key terms, references and bibliography.

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