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Title:
Strategic marketing
Author:
Cravens, David W.
ISBN:
9780070275430

9780071169417
Personal Author:
Cravens, David W.
Edition:
6th ed.
Publication Information:
Boston : Irwin/McGraw-Hill, ©2000.
Physical Description:
xvi, 752 pages : illustrations ; 25 cm.
Series:
The Irwin/McGraw-Hill series in marketing

Irwin/McGraw-Hill series in marketing.
Subject Term:
Marketing -- Decision making.

Marketing -- Management.

Marketing -- Management -- Case studies.

Mercadotecnia -- Toma de decisiones.

Mercadotecnia -- Administración.

Mercadotecnia -- Administración -- Estudio de casos.

Marketing -- Decision making. (OCoLC)fst01010188

Marketing -- Management. (OCoLC)fst01010209

Internationale marketing.
Genre:
Case studies. (OCoLC)fst01423765
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/mh022/99010060.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99010060.html
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