Summary
This text takes students through the entire process of e-commerce - from strategic planning to actual fulfilment - by explaining the technology of the Internet. It provides coverage of value-chain and how it relates to strategic planning, giving the reader a strategic view on how to analyze the potential profitability of a business on the Internet. The title also provides information on how to start an e-business, covers Internet architecture and incoporates material on desiging, evaluating and managing Web sites. There is also a detailed treatment of e-security and encryption.
