Title:
Fundamentals of selling : customers for life
Author:
Futrell, Charles.
ISBN:
9780072398861
Personal Author:
Edition:
7th ed.
Publication Information:
Boston : Irwin/McGraw-Hill, ©2002.
Physical Description:
xxiii, 579 pages : color illustrations ; 26 cm.
Series:
The Irwin/McGraw-Hill series in marketing
Irwin/McGraw-Hill series in marketing.
Contents:
Parte I: Selling as a profession -- II. Preparation for relationship selling -- III. The relationship selling process -- IV. Managing yourself, your career, and others.